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Rise Up Study guide with Complete Solutions.

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Rise Up Study guide with Complete Solutions.
which of the following is a ter for physical goods that are bought and sold? correct answers b.
products

which of the following is a standard term that describes the audience of retail stores- that is, the
people who will buy from the store? correct answers d. customers

which of the following is a term for intangible things, such as providing delivery, that are sold by
retailers? correct answers c. services

what kinds of things does a manufacturer produce? correct answers d. finished products

which of the following holds large quantities of product that are later sent either to retail
locations or directly to customers? correct answers c. distribution center

which of the following terms best describes a grower of potatoes? correct answers a.
manufacturer

the majority of retailers are: correct answers a. independently

which of the following is the term for the retailer approach that places the focus on creating a
seamless shopping experience for customer by integrating multiple channels? correct answers b.
omnichannel

which of the following is the standard definition of a retail ecosystem? correct answers a. an
interconnected system of approaches for meeting the goal of retailing, which is to provide
customers with the merchandise and services they want

approximately what percentage of US jobs are retails jobs, as of 2019? correct answers c. 20-
25%

these customers can take a long time to make a purchase decision and might return to a retailer
several times before making a purchase correct answers d. comparison shopper

these customers tend to make quick purchase decisions, often buying inexpensive items that are
not to high important to them correct answers b. impulsive buyers

these customers tend to spend a lot of time checking out products and prices through online sites,
visiting different stores and comparing retailer ads correct answers d. comparison shoppers

these customers view shopping as a fun occasion, so shopping does not necessarily include
making a purchase correct answers c. recreational shoppers

these customers have an early adopter mindset, and want to be recognized as trendsetters by
others correct answers a. innovation/trend buyer

, these shoppers have typically enjoyed repeated and valued positive customer experiences with a
particular retailer correct answers a. loyal customers

these shoppers are rarely the first to try new products correct answers b. followers

which of the following is a term for behavior influences that come from a customer's families
and friends correct answers b. external social cues

which of the following is the term for behavior influences that come from retailer's marketing?
correct answers a. external commercial cues

which of the following is the term for behavior influences that customer's own needs? correct
answers c. internal physical cues

which of the following is the term for the overall impression gathered from information that is
seen, heard and experienced by customers who encounter a business, its products and services?
correct answers d. company brand

which of the following is the term for the unique way that company employees act with each
other and with customers? correct answers c. company culture

which of the following best defines quality customer services correct answers a. delivering a
positive, memorable experience that is more than what the customer expected

as of 2019, roughly how much money do US retailers lose annually due to poor customer service
correct answers c. $60-$70 billion

after one negative experience, approximately what percentage of people say they will never do
business with that company correct answers c. 50%

which of the following does not describes a product feature correct answers a. price

which of the following is a valid reason for you, as an employee, not to escort a customer to the
location of a product that they've asked to see? correct answers c. you're working with another
customer and can't leave your area

what's the best way to respond when a customer asks a question about a product and you don't
know the answer? correct answers a. admit that you don't know the answer and take the customer
to a coworker or supervisor who can help

the type of mindset the best helps you grow and learn as an employee is called: correct answers
b. a growth mindset

the type of mindset that limits your ability to grow and learn as an employee is called: correct
answers a. a fixed mindset

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