ENG1503 Assignment 1 Semester 1 2026 (Answer Guide) - DUE 20
March 2026
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2026
Contents
QUESTION 1 .......................................................................................................................................... 2
QUESTION 2 .......................................................................................................................................... 2
QUESTION 3 .......................................................................................................................................... 3
QUESTION 4 .......................................................................................................................................... 4
QUESTION 5 .......................................................................................................................................... 4
QUESTION 6 .......................................................................................................................................... 5
QUESTION 7 .......................................................................................................................................... 5
, 2|Page
QUESTION 1
In a 200-word paragraph, identify the target audience(s) of the text and justify
your answer with at least three examples.
The primary target audience of the article is university academics and institutional
leaders, although it also addresses students and policymakers within higher education.
The author’s repeated references to “those of us who work in universities” clearly
indicate that he is speaking directly to fellow academics who understand teaching,
assessment, and curriculum design. Furthermore, the discussion about assessment
models, invigilated examinations, and disciplinary knowledge suggests that the article is
aimed at university management and academic decision-makers who have influence
over institutional policies. A second audience is university students, particularly those
who use generative AI tools in their assessments. This is evident when the author
recounts a student asking, “Where are we supposed to get our ideas?” This example
reflects concern about students’ dependence on AI and highlights how their academic
development may be affected. Lastly, the article targets higher education policymakers
and the broader public who are concerned about the credibility of university
qualifications. The emphasis on employability, certification, and the labour market
indicates that the author is addressing stakeholders who rely on universities to produce
competent graduates. Therefore, the article speaks to multiple audiences within and
connected to higher education.
QUESTION 2
In 200 words, summarise the main points of the text, demonstrating your
understanding of the key issues and findings.
The article argues that generative AI tools such as ChatGPT pose a serious threat to
the integrity and credibility of university degrees. The first main point is that universities
serve a certification function in society by ensuring that graduates have genuinely
acquired knowledge and critical thinking skills. However, the widespread availability of
AI now allows some students to submit assignments without developing original ideas