, COM2611 Assignment 1 (COMPLETE ANSWERS) Semester 1 2026
- DUE 23 March 2026;100% trusted ,comprehensive and complete
reliable solution with clear explanation
Question 1
1.1 Explain the importance of marketing communication in
emerging economies. (5)
1. Creating Awareness and Educating Consumers
Marketing communication is important in emerging economies
because it creates awareness about new products and services. In
many developing markets, consumers may not be familiar with
certain brands or modern solutions. Effective communication helps
educate customers about product features, benefits, pricing, and how
to use the product correctly. Without proper communication,
consumers may hesitate to try new products due to lack of
understanding. For example, when mobile banking services such as
M-Pesa were introduced in Kenya, marketing campaigns were used
to explain how the system works and how it benefits people without
traditional bank accounts. Through radio, TV, and community
outreach programs, consumers learned how to send and receive
money using their phones. This shows how marketing communication
helps introduce innovation successfully in emerging markets.
2. Building Trust and Credibility
Marketing communication helps businesses build trust in markets
where consumers may be skeptical of new brands. In emerging
economies, many consumers rely on word-of-mouth and personal
- DUE 23 March 2026;100% trusted ,comprehensive and complete
reliable solution with clear explanation
Question 1
1.1 Explain the importance of marketing communication in
emerging economies. (5)
1. Creating Awareness and Educating Consumers
Marketing communication is important in emerging economies
because it creates awareness about new products and services. In
many developing markets, consumers may not be familiar with
certain brands or modern solutions. Effective communication helps
educate customers about product features, benefits, pricing, and how
to use the product correctly. Without proper communication,
consumers may hesitate to try new products due to lack of
understanding. For example, when mobile banking services such as
M-Pesa were introduced in Kenya, marketing campaigns were used
to explain how the system works and how it benefits people without
traditional bank accounts. Through radio, TV, and community
outreach programs, consumers learned how to send and receive
money using their phones. This shows how marketing communication
helps introduce innovation successfully in emerging markets.
2. Building Trust and Credibility
Marketing communication helps businesses build trust in markets
where consumers may be skeptical of new brands. In emerging
economies, many consumers rely on word-of-mouth and personal
