ESB v2 Domain 1 –
Entrepreneurship & Small
Business Concepts |
Practice Questions & Study
Guide
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B2B
A business-to-business (B2B) commercial transaction between businesses
B2C
A business-to-consumer (B2C) transaction
Brand recognition
The level of familiarity one has with a brand
Business Opportunity
A situation an entrepreneur analyzes and evaluates to see if starting a sustainable, profitable
business is feasible
, Business Plan
A document that addresses the concept, customers, and capital for a business
C Corporation
A C corporation is a legal structure for a corporation in which the owners, or shareholders, are taxed
separately from the entity. C corporations are also subject to corporate income taxation. The taxing
of profits from the business is at both corporate and personal levels, creating a double taxation
situation.
CEO
The Chief Executive Officer (CEO) holds a leadership role within a business. The CEO oversees a
business's operations and resources and makes the major decisions for the company.