GB 350 FINAL EXAM QUESTIONS AND
CORRECT ANSWERS
\.Janice purchases boots that are 30% off on sale at a local clothing retailer that promotes a 30-
day return policy. Jane does not like the boots when she gets home and tries them with her
other clothes. She returns the boots to the retailer, but the customer service employee says the
30-day return policy does not apply to sale items. Jane is furious that this information was not
provided to her at the time of purchase. What condition for exchange did the retailer not meet?
- ANSWERS✔-Market penetration
\.A clothing store employee is helping a customer choose a professional outfit for an upcoming
interview. While talking about the items she recommends, the employee focuses on the
benefits that customers can get from wearing the outfit--not worrying about wrinkled clothing
and being able to wear it during any weather season--instead of simply listing product features--
material type and designer. By using this approach, the employee is avoiding ___________,
which she realizes is not the most effective way to sell the product. - ANSWERS✔-Marketing
myopia
\.Companies with sales orientations/philosophies tend to rely on aggressive promotional
techniques instead of developing long-term relationships with customers. - ANSWERS✔-false
\.Organizations who win the prestigious Baldrige Award are recognized for approaching
marketing with a _____________ perspective. - ANSWERS✔-total business
\.Many Amazon sellers offer two different ways for customers to purchase products: a one-time
purchase or a monthly subscription at a discounted rate. What customer stage would the
subscription option be seeking to optimize? - ANSWERS✔-retention
, \.Post Up is a company that sells personalized stationery and thank-you notes. Post Up emails
customers with accounts to announce a new product in the company's lineup: self-inking return
address stamps. By letting existing customers know about a new product that they might like,
Post Up is seeking to optimize which customer process? - ANSWERS✔-expansion
\.The Dyrt offers a campground-finder app for avid campers. The company focuses on
determining and optimizing what app features matter the most to their users. In addition, the
founder, Sarah Smith, offers $400 bonuses per quarter to any employee who uses the app and
provides a field report with recommendations for optimizing the user experience. What kind of
orientation/philosophy does The Dyrt have? - ANSWERS✔-market
\.Better Place Brands is a collection of eCommerce coffee and apparel brands. Each brand is
associated with a particular dog breed (e.g., Boxy Browns Coffee is associated with boxers).
Better Place Brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does Better Place Brands have? -
ANSWERS✔-societal marketing
\.Which of the following is an obstacle that organizations with societal orientations might face,
according to the lecture? Select all that apply. - ANSWERS✔-Meeting customer performance
expectations and Justifying premium prices
\.Which of the following is an overall goal of marketing, according to the lectures? Please select
all that apply. - ANSWERS✔-create value
\.Which of the following statements BEST includes all of the criteria for good marketing
objectives? - ANSWERS✔--realistic-measurable -time specific -compared to a benchmark
\.Strategic planning should only happen once a year to conserve organizational resources. -
ANSWERS✔-false
**should be ongoing
CORRECT ANSWERS
\.Janice purchases boots that are 30% off on sale at a local clothing retailer that promotes a 30-
day return policy. Jane does not like the boots when she gets home and tries them with her
other clothes. She returns the boots to the retailer, but the customer service employee says the
30-day return policy does not apply to sale items. Jane is furious that this information was not
provided to her at the time of purchase. What condition for exchange did the retailer not meet?
- ANSWERS✔-Market penetration
\.A clothing store employee is helping a customer choose a professional outfit for an upcoming
interview. While talking about the items she recommends, the employee focuses on the
benefits that customers can get from wearing the outfit--not worrying about wrinkled clothing
and being able to wear it during any weather season--instead of simply listing product features--
material type and designer. By using this approach, the employee is avoiding ___________,
which she realizes is not the most effective way to sell the product. - ANSWERS✔-Marketing
myopia
\.Companies with sales orientations/philosophies tend to rely on aggressive promotional
techniques instead of developing long-term relationships with customers. - ANSWERS✔-false
\.Organizations who win the prestigious Baldrige Award are recognized for approaching
marketing with a _____________ perspective. - ANSWERS✔-total business
\.Many Amazon sellers offer two different ways for customers to purchase products: a one-time
purchase or a monthly subscription at a discounted rate. What customer stage would the
subscription option be seeking to optimize? - ANSWERS✔-retention
, \.Post Up is a company that sells personalized stationery and thank-you notes. Post Up emails
customers with accounts to announce a new product in the company's lineup: self-inking return
address stamps. By letting existing customers know about a new product that they might like,
Post Up is seeking to optimize which customer process? - ANSWERS✔-expansion
\.The Dyrt offers a campground-finder app for avid campers. The company focuses on
determining and optimizing what app features matter the most to their users. In addition, the
founder, Sarah Smith, offers $400 bonuses per quarter to any employee who uses the app and
provides a field report with recommendations for optimizing the user experience. What kind of
orientation/philosophy does The Dyrt have? - ANSWERS✔-market
\.Better Place Brands is a collection of eCommerce coffee and apparel brands. Each brand is
associated with a particular dog breed (e.g., Boxy Browns Coffee is associated with boxers).
Better Place Brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does Better Place Brands have? -
ANSWERS✔-societal marketing
\.Which of the following is an obstacle that organizations with societal orientations might face,
according to the lecture? Select all that apply. - ANSWERS✔-Meeting customer performance
expectations and Justifying premium prices
\.Which of the following is an overall goal of marketing, according to the lectures? Please select
all that apply. - ANSWERS✔-create value
\.Which of the following statements BEST includes all of the criteria for good marketing
objectives? - ANSWERS✔--realistic-measurable -time specific -compared to a benchmark
\.Strategic planning should only happen once a year to conserve organizational resources. -
ANSWERS✔-false
**should be ongoing
