GB 350 EXAM 2 COMPLETE QUESTIONS
WITH 100% CORRECT ANSWERS
Product
What we get from an exchange, what you're offering as a marketer
Tangible good
A physical product that can be touched
Service
An intangible activity or benefit offered for sale
Idea
A concept, philosophy, or image offered to consumers
Convenience product
Inexpensive product purchased frequently with little effort
Shopping product
Product for which consumers compare price, quality, and features
before buying
Homogeneous shopping product
Shopping product similar across brands where price is the main
comparison
,Heterogeneous shopping product
Shopping product with differences in quality and features that matter
more than price
Specialty product
Extensive search for particular item, purchased less frequently than
shopping items
Unsought product
Product consumers do not actively seek out or may not know exists
Product item
One specific item
Product item example
Crest Pro-Health Deep Clean Mint Toothpaste
Product line
A group of closely related product items
Product line example
Crest Pro-Health Toothpaste Line (whitening, deep clean, gum protect,
etc.)
Product mix
All the product lines offered by an organization
Toothpaste, mouthwash, whitening strips
Product Mix example
Product mix width
, The number of different product lines offered
Product line depth
The number of product items within a product line
Advertising Economies
One ad sells many products
Packaging Uniformity
Same look = same quality perception
Ben and Jerrys Ice cream
Packaging Uniformity example
Standardized Components
Lower production and inventory costs
Efficient Sales and Distributions
Distributors and retailers want options to meet customer performances
Product modification
Changing a product's characteristics to increase value
Functional modification
Change that alters how a product works or is used
Google addings new "visual shopping" feature in search
Functional modification example
Quality modification
Change that improves durability, reliability, or performance
WITH 100% CORRECT ANSWERS
Product
What we get from an exchange, what you're offering as a marketer
Tangible good
A physical product that can be touched
Service
An intangible activity or benefit offered for sale
Idea
A concept, philosophy, or image offered to consumers
Convenience product
Inexpensive product purchased frequently with little effort
Shopping product
Product for which consumers compare price, quality, and features
before buying
Homogeneous shopping product
Shopping product similar across brands where price is the main
comparison
,Heterogeneous shopping product
Shopping product with differences in quality and features that matter
more than price
Specialty product
Extensive search for particular item, purchased less frequently than
shopping items
Unsought product
Product consumers do not actively seek out or may not know exists
Product item
One specific item
Product item example
Crest Pro-Health Deep Clean Mint Toothpaste
Product line
A group of closely related product items
Product line example
Crest Pro-Health Toothpaste Line (whitening, deep clean, gum protect,
etc.)
Product mix
All the product lines offered by an organization
Toothpaste, mouthwash, whitening strips
Product Mix example
Product mix width
, The number of different product lines offered
Product line depth
The number of product items within a product line
Advertising Economies
One ad sells many products
Packaging Uniformity
Same look = same quality perception
Ben and Jerrys Ice cream
Packaging Uniformity example
Standardized Components
Lower production and inventory costs
Efficient Sales and Distributions
Distributors and retailers want options to meet customer performances
Product modification
Changing a product's characteristics to increase value
Functional modification
Change that alters how a product works or is used
Google addings new "visual shopping" feature in search
Functional modification example
Quality modification
Change that improves durability, reliability, or performance
