SOLVED MATERIAL
◉ The value of a product remains unchanged when the price and the
perceived benefits change proportionally. Answer: False
◉ One way to show hospitality and courtesy to guests at a hotel is to
greet them warmly and politely at the reception desk. This is an
instance of: Answer: a moment of truth.
◉ In the context of customer benefit packages, _____ services are
those that are not essential to the primary service but enhance it.
Answer: peripheral
◉ Building a high-performing organization with capable leadership
and workforce is an example of _____ sustainability. Answer:
economic
◉ Identify a difference between goods and services. Answer: Goods
can be stored as physical inventory, whereas services cannot be
stored as physical inventory.
◉ _____ is an example of a nondurable good. Answer: Software
,◉ In the context of the pre-and postproduction services perspective
of a value chain, which of the following are postproduction services?
Answer: Product and service guarantees.
◉ The management of a corporation should find actionable
performance measurements to be meaningful. Answer: True
◉ Which of the following is a quality performance measure at an
operational level? Answer: Customer ratings of goods and services.
◉ _____ measures the degree to which the output of a process meets
customer requirements. Answer: Quality
◉ Which of the following is a crucial criterion that customers use to
evaluate service quality? Answer: Empathy
◉ Which performance view uses metrics like productivity, flow, and
asset utilization in the balanced scorecard model? Answer: The
internal perspective
◉ Measures of _____ focus on an organization's people and
infrastructure. Answer: innovation and learning
, ◉ The innovation and learning perspective in the balanced
scorecard model includes measures such as: Answer: training hours
per employee, hiring process effectiveness, and revenue per
employee.
◉ Airline revenue per passenger mile and hotel revenue per full-
time employee are examples of _____ measures. Answer: productivity
◉ Professor Terry Hill's operations strategy framework cannot be
applied to service-providing firms. Answer: False
◉ Price, not product performance, is the key differentiator for
businesses that make innovation a vital part of their business
strategy. Answer: False
◉ _____ represent the strategic emphasis that a firm places on certain
performance measures and operational capabilities. Answer:
Competitive priorities
◉ The style and fit of a jacket can be classified as a(n) _____ attribute.
Answer: search
◉ Which of the following distinctions exists between how customers
evaluate products and services? Answer: Customers cannot look at