1 for specific request mail
Google Ads Search Certification Questions and Answers (100% Correct
Answers) | Latest
You're a brand manager with an eCommerce retail company.
You're looking to advertise online and measure the volume of
sales coming from your digital campaigns. Which of the
following benefits of Google Ads could help you accomplish
your goal? Ans: Results
Results Ans: Use Google Ads' measurement tools to
understand how your campaigns are performing.
Customization Ans: advertising options with keyword,
location, and demographic targeting.
Control Ans: Choose how much to spend each day and in every
ad auction.
Relevance Ans: Connect with the right customers at the right
times, like when someone is searching for your products.
What are the 5 different campaign types featured on Google Ad
Words circa 2020 Ans: Search, Display, Video, Shopping, and
App
Search Campaign Ans: Drive action on your site when users are
searching for similar products or services.
With ___ ___ ___, you can make sure potential customers notice
your brand, consider your products, and take action. Ans: a
search campaign
,2 for specific request mail
What did La Quinta Inn & Suites do to drive early consideration
and re-engage with travelers throughout their trip research?
Ans: used data from their customer loyalty program to target
Google Search ads and create a strategy to bid on users
differently at various stages of the purchase journey, while
also driving down their cost-per-booking.
Display Campaign Ans: Increase brand awareness when users
are browsing content they're interested in online.
Use ___ ___ ___ to increase exposure and reach audiences with
specific interests across the web. Ans: a display campaign
Video Campaign Ans: Reach your target audience at scale and
bring your business' story to life.
___ ___ ___ can help you bring your business's story to life.
They engage customers in different ways, like showing ads
before their favorite music video or while they're researching
an upcoming purchase. Ans: a video campaign
Shopping Campaign Ans: Promote your products, share details
about your inventory, and boost traffic to your online or
physical store.
Use ___ ___ ___ to advertise your online and local inventory,
boost traffic to your website or local store, and find better-
qualified leads. Ans: a shopping campaign
App Campaign Ans: run ads across Google's largest properties,
including Search, Play, and YouTube, as well as thousands of
mobile sites and apps.
, 3 for specific request mail
With ___ ___ ___, you can increase engagement, app installs,
and even in-app actions, like signing up for a newsletter or
ordering a product. Ans: an app campaign
Smart campaigns Ans: the default for advertisers new to
Google Ads. They're a great fit for those who want an easy way
to reach relevant customers and drive results but have limited
time or experience with managing Google Ads campaigns.
Device Targeting Ans: Reach your customers on any device,
including desktops, tablets, and smartphones.
Location and Language Targeting Ans: Your campaign's ads are
eligible to show to customers in particular locations, or to
customers who've chosen your selected language as their
browser's language setting.
Bidding and Budget Settings Ans: control how you pay for
users to interact with your ads. Your bid limit is the most that
you'll pay per click for ads in an ad group, and your budget is
the average amount that you're comfortable spending each day
on your campaign.
Ad extensions Ans: Include even more information with your
ads, such as location details, links to pages on your website,
and your phone number.
These ads show up next to Google search results and on other
Google partner sites, like YouTube, when people search for
products or services you offer. Ans: Search
These ads appear on their own or within other streaming video
content on YouTube and across the Google Display Network.
Ans: Video
Google Ads Search Certification Questions and Answers (100% Correct
Answers) | Latest
You're a brand manager with an eCommerce retail company.
You're looking to advertise online and measure the volume of
sales coming from your digital campaigns. Which of the
following benefits of Google Ads could help you accomplish
your goal? Ans: Results
Results Ans: Use Google Ads' measurement tools to
understand how your campaigns are performing.
Customization Ans: advertising options with keyword,
location, and demographic targeting.
Control Ans: Choose how much to spend each day and in every
ad auction.
Relevance Ans: Connect with the right customers at the right
times, like when someone is searching for your products.
What are the 5 different campaign types featured on Google Ad
Words circa 2020 Ans: Search, Display, Video, Shopping, and
App
Search Campaign Ans: Drive action on your site when users are
searching for similar products or services.
With ___ ___ ___, you can make sure potential customers notice
your brand, consider your products, and take action. Ans: a
search campaign
,2 for specific request mail
What did La Quinta Inn & Suites do to drive early consideration
and re-engage with travelers throughout their trip research?
Ans: used data from their customer loyalty program to target
Google Search ads and create a strategy to bid on users
differently at various stages of the purchase journey, while
also driving down their cost-per-booking.
Display Campaign Ans: Increase brand awareness when users
are browsing content they're interested in online.
Use ___ ___ ___ to increase exposure and reach audiences with
specific interests across the web. Ans: a display campaign
Video Campaign Ans: Reach your target audience at scale and
bring your business' story to life.
___ ___ ___ can help you bring your business's story to life.
They engage customers in different ways, like showing ads
before their favorite music video or while they're researching
an upcoming purchase. Ans: a video campaign
Shopping Campaign Ans: Promote your products, share details
about your inventory, and boost traffic to your online or
physical store.
Use ___ ___ ___ to advertise your online and local inventory,
boost traffic to your website or local store, and find better-
qualified leads. Ans: a shopping campaign
App Campaign Ans: run ads across Google's largest properties,
including Search, Play, and YouTube, as well as thousands of
mobile sites and apps.
, 3 for specific request mail
With ___ ___ ___, you can increase engagement, app installs,
and even in-app actions, like signing up for a newsletter or
ordering a product. Ans: an app campaign
Smart campaigns Ans: the default for advertisers new to
Google Ads. They're a great fit for those who want an easy way
to reach relevant customers and drive results but have limited
time or experience with managing Google Ads campaigns.
Device Targeting Ans: Reach your customers on any device,
including desktops, tablets, and smartphones.
Location and Language Targeting Ans: Your campaign's ads are
eligible to show to customers in particular locations, or to
customers who've chosen your selected language as their
browser's language setting.
Bidding and Budget Settings Ans: control how you pay for
users to interact with your ads. Your bid limit is the most that
you'll pay per click for ads in an ad group, and your budget is
the average amount that you're comfortable spending each day
on your campaign.
Ad extensions Ans: Include even more information with your
ads, such as location details, links to pages on your website,
and your phone number.
These ads show up next to Google search results and on other
Google partner sites, like YouTube, when people search for
products or services you offer. Ans: Search
These ads appear on their own or within other streaming video
content on YouTube and across the Google Display Network.
Ans: Video
