Data Analytics 2: Exam 2 Questions
with Complete Verified Solutions 2026.
A particular type of metric that an organization deems the most important and influential on
decision-making is known as a:
a. balanced scorecard
b. digital dashboard
c. key performance indicator
d. performance metric - Answer c. key performance indicator
A type of report that is made up of strategic objectives and metrics to help the organization
reach its target measures in line with strategic goals is called a. balanced scorecard
b. digital dashboard
c. key performance indicator
d. performance metric - Answer a. balanced scorecard
Match the following KPIs to one of the following KPI types:
- Financial performance
- Operational
- Customer
- Marketing
Brand Equity - ?
Project Cost Variance - ?
EBITDA - ?
Net Promoter Score - ?
Time to Market - ? - Answer Brand Equity - Marketing
Project Cost Variance - Operational
EBITDA - Financial performance
Net Promoter Score - Customer
Time to Market - Operational
Match the following KPIs to one of the following KPI types:
- Financial performance
- Operational
, - Customer
- Marketing
- Employee Performance
- Environmental and Social Responsibility
Debt-to-Equity Ratio
Water Footprint
Customer Satisfaction
Overall Equipment Effectiveness
Return on Capital Employed
Quality Index
Cost per lead
Energy Consumption - Answer Debt-to-Equity Ratio - Financial performance
Water Footprint - ESS
Customer Satisfaction - Customer
Overall Equipment Effectiveness - Operational
Return on Capital Employed - Financial
Quality Index - Operational
Cost per lead - Marketing
Energy Consumption - ESS
Inventory shrinkage rate is which of the following types of KPI?
a. employee performance
b. operational
c. customer
d. financial performance - Answer b. operational
Which of the following is an example of an operational KPI?
a. CAPEX to sales ratio
b. Absenteeism Bradford factor
c. overall equipment effectiveness
d. product recycling rate - Answer c. overall equipment effectiveness
Return on equity is an example of which type of ratio?
a. solvency ratio
with Complete Verified Solutions 2026.
A particular type of metric that an organization deems the most important and influential on
decision-making is known as a:
a. balanced scorecard
b. digital dashboard
c. key performance indicator
d. performance metric - Answer c. key performance indicator
A type of report that is made up of strategic objectives and metrics to help the organization
reach its target measures in line with strategic goals is called a. balanced scorecard
b. digital dashboard
c. key performance indicator
d. performance metric - Answer a. balanced scorecard
Match the following KPIs to one of the following KPI types:
- Financial performance
- Operational
- Customer
- Marketing
Brand Equity - ?
Project Cost Variance - ?
EBITDA - ?
Net Promoter Score - ?
Time to Market - ? - Answer Brand Equity - Marketing
Project Cost Variance - Operational
EBITDA - Financial performance
Net Promoter Score - Customer
Time to Market - Operational
Match the following KPIs to one of the following KPI types:
- Financial performance
- Operational
, - Customer
- Marketing
- Employee Performance
- Environmental and Social Responsibility
Debt-to-Equity Ratio
Water Footprint
Customer Satisfaction
Overall Equipment Effectiveness
Return on Capital Employed
Quality Index
Cost per lead
Energy Consumption - Answer Debt-to-Equity Ratio - Financial performance
Water Footprint - ESS
Customer Satisfaction - Customer
Overall Equipment Effectiveness - Operational
Return on Capital Employed - Financial
Quality Index - Operational
Cost per lead - Marketing
Energy Consumption - ESS
Inventory shrinkage rate is which of the following types of KPI?
a. employee performance
b. operational
c. customer
d. financial performance - Answer b. operational
Which of the following is an example of an operational KPI?
a. CAPEX to sales ratio
b. Absenteeism Bradford factor
c. overall equipment effectiveness
d. product recycling rate - Answer c. overall equipment effectiveness
Return on equity is an example of which type of ratio?
a. solvency ratio
