GB 350 Final Exam 1-5 QUESTIONS
AND ANSWERS
which of the following is a condition for exchange? - Correct Answers -all of these are
conditions for exchange
justifying premium prices and meeting consumer performance expectations are
obstacles facing which marketing management philosophy/orientation? - Correct
Answers -societal
the baldrige performance excellence award is granted to organizations that exhibit a
___ - Correct Answers -total business
organizations with __ philosophies/orientations focus on short-term transactions, while
organizations with ___ philosophies/orientations focus on building long-term
relationships with customers. - Correct Answers -sales; market
which of the following is NOT a component of the implementation phase of the
marketing plan? - Correct Answers -setting marketing objectives
a strategic business unit's (SBUs) marketing planning will depend on marketing
planning from other SBUs within an organization - Correct Answers -false
a local clothing retailer has a loyalty program that allows customers to earn points
toward their next purchase each time they buy a product. the goal of the program is to
increase the amount of existing products bought by the retailer's existing customers.
which strategic alternative from ansoff's matrix does this scenario describe? - Correct
Answers -market penetration
which of the following would be a characteristic of a market-oriented firm? - Correct
Answers -effective employee training
a __ competitive advantage cannot be copied by the competition. - Correct Answers -
sustainable
which of the following is a characteristic of a good marketing objective? - Correct
Answers -all of these are characteristic of good marketing objectives
the federal trade commission has __ bureaus. - Correct Answers -3
which of the following is a reason why an organization or industry would self-regulate? -
Correct Answers -avoid future legal intervention
AND ANSWERS
which of the following is a condition for exchange? - Correct Answers -all of these are
conditions for exchange
justifying premium prices and meeting consumer performance expectations are
obstacles facing which marketing management philosophy/orientation? - Correct
Answers -societal
the baldrige performance excellence award is granted to organizations that exhibit a
___ - Correct Answers -total business
organizations with __ philosophies/orientations focus on short-term transactions, while
organizations with ___ philosophies/orientations focus on building long-term
relationships with customers. - Correct Answers -sales; market
which of the following is NOT a component of the implementation phase of the
marketing plan? - Correct Answers -setting marketing objectives
a strategic business unit's (SBUs) marketing planning will depend on marketing
planning from other SBUs within an organization - Correct Answers -false
a local clothing retailer has a loyalty program that allows customers to earn points
toward their next purchase each time they buy a product. the goal of the program is to
increase the amount of existing products bought by the retailer's existing customers.
which strategic alternative from ansoff's matrix does this scenario describe? - Correct
Answers -market penetration
which of the following would be a characteristic of a market-oriented firm? - Correct
Answers -effective employee training
a __ competitive advantage cannot be copied by the competition. - Correct Answers -
sustainable
which of the following is a characteristic of a good marketing objective? - Correct
Answers -all of these are characteristic of good marketing objectives
the federal trade commission has __ bureaus. - Correct Answers -3
which of the following is a reason why an organization or industry would self-regulate? -
Correct Answers -avoid future legal intervention
