CMN 170V Final UPDATED ACTUAL Questions and CORRECT
Answers
What are the characteristics of digitalization? -Digital footprint
-Timeless Time
-Death of Distance
-Poly-directionality
-Network structure
-Network externalities
-Economies of scale
-Media richness selection
-Exposure selection
-Algorithmification: A.I
What is the digital footprint? -Storage and computation convergence
-Examples: Google location tracker, video of amazing mind reader who was able
to find out private information about people through the internet, recording
everything, justdelete.me
What is timeless time? • The social practice that aims at negating sequence to install ourselves in
perennial simultaneity and simultaneous ubiquity
• Technology allows you to have a real time communication with someone like
through a chat or asynchronous communication (like a forum post)
• Timeless time refers to the fact that the combination of synchronous and
asynchronous information processing allows to negate sequences
What is the death of distance? • You can communicate with anyone around the world, distance is no longer a
factor
What is poly-directionality? -From one to one: telephone, letter
-From one to many: radio, TV
-From man to one: election, applause
-From many to many: meetings
What is network structure? • The Internet and World Wide Web are NOT the same, even though they are often
used interchangeably
• Social Network Analysis DOES NOT exclusively applies to online networks like
Facebook. Social network analysis applies to all kinds of social networks, also
offline, for example when you think about with whom to go to the movies
• There is a small average path length
In regards to network structure, who is the father of the Tim Berners-Lee
world wide web?
In regards to network structure, what is homophily? Love of the like, like friendship by race or political blogs
In regards to network structure, what is network Who is in the center of the network?
centrality?
, True or False. In regards to space of flows, what matters True
is the network space not the geographic space.
What are the three characteristics of digitalization that -Death of distance
make up of space of flows? -Poly-directionality
-Network structure
What are network externalities? When the value of a product to the one user depends on how many other users
there are
What is positive network externalities? Positive network externalities means the more people, the more benefit for
everybody
In regards to economies of scale, what is a fixed cost? land, machines, etc.
In regards to economies of scale, what are marginal workers, buy new materials, the more you produce, the cheaper it gets
costs?
In regards to economies of scale, what is the variable sum of all the marginal costs
cost?
True or False. In regards to economies of scale, in digital True
products, most costs are related to fixed costs.
True or False. In regards to economies of scale, digital True
products have infinite economies of scale
What is media richness selection? The ability to:
-handle multiple cues simultaneously
-facilitate rapid feedback
-establish a personal focus
-utilize natural language
-High media richness: face-to-face dialogue
-low media richness: letter, email
What is exposure selection? Selectable degree of privacy and identity
What is algorithmification? • Previous tasks done by humans are now done by algorithms and machines
• Web. 1.0 (Organizations) → Web 2.0 (People) → Web 3.0 (Semantic Web, Internet
of Things)
oThings capable of predicting own behavior, assessing own health, adaption to
new environments, coordinating distributed resources, etc.
What are the effects of digitalization? -Digital concentration
-Crowdsourcing
-Transaction Cost Reduction
-Mass-Customization
-Surveillance
-Whistleblowing
-Human-Machine Merger
Answers
What are the characteristics of digitalization? -Digital footprint
-Timeless Time
-Death of Distance
-Poly-directionality
-Network structure
-Network externalities
-Economies of scale
-Media richness selection
-Exposure selection
-Algorithmification: A.I
What is the digital footprint? -Storage and computation convergence
-Examples: Google location tracker, video of amazing mind reader who was able
to find out private information about people through the internet, recording
everything, justdelete.me
What is timeless time? • The social practice that aims at negating sequence to install ourselves in
perennial simultaneity and simultaneous ubiquity
• Technology allows you to have a real time communication with someone like
through a chat or asynchronous communication (like a forum post)
• Timeless time refers to the fact that the combination of synchronous and
asynchronous information processing allows to negate sequences
What is the death of distance? • You can communicate with anyone around the world, distance is no longer a
factor
What is poly-directionality? -From one to one: telephone, letter
-From one to many: radio, TV
-From man to one: election, applause
-From many to many: meetings
What is network structure? • The Internet and World Wide Web are NOT the same, even though they are often
used interchangeably
• Social Network Analysis DOES NOT exclusively applies to online networks like
Facebook. Social network analysis applies to all kinds of social networks, also
offline, for example when you think about with whom to go to the movies
• There is a small average path length
In regards to network structure, who is the father of the Tim Berners-Lee
world wide web?
In regards to network structure, what is homophily? Love of the like, like friendship by race or political blogs
In regards to network structure, what is network Who is in the center of the network?
centrality?
, True or False. In regards to space of flows, what matters True
is the network space not the geographic space.
What are the three characteristics of digitalization that -Death of distance
make up of space of flows? -Poly-directionality
-Network structure
What are network externalities? When the value of a product to the one user depends on how many other users
there are
What is positive network externalities? Positive network externalities means the more people, the more benefit for
everybody
In regards to economies of scale, what is a fixed cost? land, machines, etc.
In regards to economies of scale, what are marginal workers, buy new materials, the more you produce, the cheaper it gets
costs?
In regards to economies of scale, what is the variable sum of all the marginal costs
cost?
True or False. In regards to economies of scale, in digital True
products, most costs are related to fixed costs.
True or False. In regards to economies of scale, digital True
products have infinite economies of scale
What is media richness selection? The ability to:
-handle multiple cues simultaneously
-facilitate rapid feedback
-establish a personal focus
-utilize natural language
-High media richness: face-to-face dialogue
-low media richness: letter, email
What is exposure selection? Selectable degree of privacy and identity
What is algorithmification? • Previous tasks done by humans are now done by algorithms and machines
• Web. 1.0 (Organizations) → Web 2.0 (People) → Web 3.0 (Semantic Web, Internet
of Things)
oThings capable of predicting own behavior, assessing own health, adaption to
new environments, coordinating distributed resources, etc.
What are the effects of digitalization? -Digital concentration
-Crowdsourcing
-Transaction Cost Reduction
-Mass-Customization
-Surveillance
-Whistleblowing
-Human-Machine Merger
