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Writing and Professional Communication WPC 300 – Module 4 – Complete Study Material

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This document contains the complete study material for Module 4 of WPC 300 Writing and Professional Communication. It covers key topics addressed in this module, including advanced persuasive strategies, document design principles, analytical writing techniques, and effective workplace communication practices. The content is organized to support focused learning, review, and preparation for related quizzes and exams.

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Writing and Professional Communication WPC 300 – Module 4 –
Complete Study Material


Data can be broken into: - correct answer ✔✔ qualitative and quantitative



qualitative data - correct answer ✔✔ Information describing color, odor, shape, or some other
physical characteristic; descriptive and conceptual and cannot be measured



Quantitative - correct answer ✔✔ relating to, measuring, or measured by the quantity of
something rather than its quality; can be counted, measured, and expressed using numbers



quatitative data can be split into: - correct answer ✔✔ numerical and categorical



numerical data - correct answer ✔✔ data is measured when continuous and counted when
discrete



numerical data can be split into: - correct answer ✔✔ interval and ratio



categorical data - correct answer ✔✔ Data that consists of names, labels, or other
nonnumerical values; contains a finite number of categories or distinct groups



categorical data can be spit into: - correct answer ✔✔ nominal and ordinal



categorical: nominal - correct answer ✔✔ -In nominal measurement the numerical values just
"name" the attribute uniquely; numbers can be used to classify or categorize

-you cannot add, average, median, etc w/ nominal data



categorical: ordinal - correct answer ✔✔ -Categorical data can be on an ordinal scale.

, -Numbers are used to indicate rank or order

-Relative magnitude of numbers is meaningful

-Differences between numbers are not comparable Example: Difference between strongly agree
and agree is not necessarily same as the difference between disagree and strongly disagree

-cannot add, multiply, or average



numerical: interval - correct answer ✔✔ -Also known as "Scale", "Quantitative" or "Parametric"
data

-Distances between consecutive integers are equal

-Relative magnitude of numbers is meaningful

-Differences between numbers are comparable

-Location of origin, "zero", is arbitrary (if the temperate reads 0 degrees that does not mean
there is no temperature

-data are always numerical

-cannnot multiple, divide, etc



numerical: ratio - correct answer ✔✔ -Ratio is very similar to the interval scale, with the
difference that it has a true zero point.

-This scale is commonly used for values that are measured in numbers, such as length, height,
weight, or monetary values like cost and revenue.

-Relative magnitude of numbers is meaningful

-Differences between numbers are comparable Location of origin, zero, is absolute (natural)



statistics is - correct answer ✔✔ the science concerned with developing and studying methods
for collecting, analyzing, interpreting and presenting empirical data to assist in making effective
decision.



Two types of statistics - correct answer ✔✔ descriptive and inferential

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