MGT 6311 COMPREHENSIVE FINAL EXAM 2026
QUESTIONS AND SOLUTIONS
◉ Video Stats. Answer: >4/5 Twitter users watch video content on
Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
◉ Video Views. Answer: A video is considered a view on Facebook if
it runs for at least 3 seconds
◉ Impact on Video on email. Answer: Including video in email
increase consumer engagement and has an overall positive impact
on the channel
The word "video" in email subject line
- increases open rates by ~20%
,- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
◉ Impact of Video on Websites. Answer: Video has a roughly 100%
increase in conversion rates
◉ Online Video Stats. Answer: - online videos will account for 80%
of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like
with their friends and peers
- 85% of the US internet audience watches videos online.
◉ Business goals for using online video. Answer: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
,◉ Customer preference/behaviors. Answer: - 2/3 consumers prefer
watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a
product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service
than reading about it
◉ Video Content Tips. Answer: - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
◉ Onsite Video. Answer: Onsite videos are a use of videos on an
organizations website
, ◉ Online Video. Answer: Online videos are videos residing on a
third-party site such as YouTube
◉ Benefits of Onsite Video. Answer: - Make Website Stickier: makes
customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer
deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see
a product in action
- Build product/service interest: Seeing and hearing a person talk
can be a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or
purchase
◉ Onsite Video Best Practices. Answer: - Providing Control: make it
easy for users to control the video
QUESTIONS AND SOLUTIONS
◉ Video Stats. Answer: >4/5 Twitter users watch video content on
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
◉ Video Views. Answer: A video is considered a view on Facebook if
it runs for at least 3 seconds
◉ Impact on Video on email. Answer: Including video in email
increase consumer engagement and has an overall positive impact
on the channel
The word "video" in email subject line
- increases open rates by ~20%
,- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
◉ Impact of Video on Websites. Answer: Video has a roughly 100%
increase in conversion rates
◉ Online Video Stats. Answer: - online videos will account for 80%
of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like
with their friends and peers
- 85% of the US internet audience watches videos online.
◉ Business goals for using online video. Answer: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
,◉ Customer preference/behaviors. Answer: - 2/3 consumers prefer
watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a
product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service
than reading about it
◉ Video Content Tips. Answer: - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
◉ Onsite Video. Answer: Onsite videos are a use of videos on an
organizations website
, ◉ Online Video. Answer: Online videos are videos residing on a
third-party site such as YouTube
◉ Benefits of Onsite Video. Answer: - Make Website Stickier: makes
customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer
deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see
a product in action
- Build product/service interest: Seeing and hearing a person talk
can be a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or
purchase
◉ Onsite Video Best Practices. Answer: - Providing Control: make it
easy for users to control the video
