MGT 6311 CERTIFICATION EXAM BUNDLE 2026
QUESTIONS WITH VERIFIED SOLUTIONS
◉ Video Content Tips. Answer: - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
◉ Onsite Video. Answer: Onsite videos are a use of videos on an
organizations website
◉ Online Video. Answer: Online videos are videos residing on a
third-party site such as YouTube
◉ Benefits of Onsite Video. Answer: - Make Website Stickier: makes
customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer
deeper into the buyer journey
,- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see
a product in action
- Build product/service interest: Seeing and hearing a person talk
can be a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or
purchase
◉ Onsite Video Best Practices. Answer: - Providing Control: make it
easy for users to control the video
- Context: think about the overall context to the video and potentially
use text, music, imagery and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or
topics and the length of the video
- Ease of Dissemination: make it super easy for viewers to share our
videos
,◉ VSEO (Video Search Engine Optimization) Components. Answer: -
Keyword Relevance: we want to consider the best keywords to use
that correlate with our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned,
and they may show in search engine results as well
- Meta Tags: metadata associated with the video to help the platform
better understand what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this
account, we can create a channel that's specific to our business or
organizationThis is where we want to house our videos
- Encourage Likes and Sharing: This might be done within the video
itself, and we can also encourage this behavior in the video
description
- HD: Upload videos using a high-definition format
◉ VSEO - Consumer Driven Components. Answer: - Rating: Viewers
of videos can rate a video by giving it a thumbs-up or thumbs-down
, - Comments: Consumers can also provide comments for the video.
Comment count has been shown to strongly correlate with higher
rankings
- Views: The total number of video views is also a ranking factor
- Shares: By encouraging users to share the video, we entice
advocacy and drive more views. Shares have also been shown to
have a strong tie to first page rankings
- Playlist Additions:
- Subscribes: users can subscribe to a channel. There's a moderate
level of correlation between subscriber size and rankings
- Flags: Users can flag videos with the report feature
◉ Video on Facebook. Answer: - 8 billion daily video views on
Facebook
- 85% of users watch the videos with the sound off
QUESTIONS WITH VERIFIED SOLUTIONS
◉ Video Content Tips. Answer: - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
◉ Onsite Video. Answer: Onsite videos are a use of videos on an
organizations website
◉ Online Video. Answer: Online videos are videos residing on a
third-party site such as YouTube
◉ Benefits of Onsite Video. Answer: - Make Website Stickier: makes
customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer
deeper into the buyer journey
,- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see
a product in action
- Build product/service interest: Seeing and hearing a person talk
can be a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or
purchase
◉ Onsite Video Best Practices. Answer: - Providing Control: make it
easy for users to control the video
- Context: think about the overall context to the video and potentially
use text, music, imagery and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or
topics and the length of the video
- Ease of Dissemination: make it super easy for viewers to share our
videos
,◉ VSEO (Video Search Engine Optimization) Components. Answer: -
Keyword Relevance: we want to consider the best keywords to use
that correlate with our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned,
and they may show in search engine results as well
- Meta Tags: metadata associated with the video to help the platform
better understand what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this
account, we can create a channel that's specific to our business or
organizationThis is where we want to house our videos
- Encourage Likes and Sharing: This might be done within the video
itself, and we can also encourage this behavior in the video
description
- HD: Upload videos using a high-definition format
◉ VSEO - Consumer Driven Components. Answer: - Rating: Viewers
of videos can rate a video by giving it a thumbs-up or thumbs-down
, - Comments: Consumers can also provide comments for the video.
Comment count has been shown to strongly correlate with higher
rankings
- Views: The total number of video views is also a ranking factor
- Shares: By encouraging users to share the video, we entice
advocacy and drive more views. Shares have also been shown to
have a strong tie to first page rankings
- Playlist Additions:
- Subscribes: users can subscribe to a channel. There's a moderate
level of correlation between subscriber size and rankings
- Flags: Users can flag videos with the report feature
◉ Video on Facebook. Answer: - 8 billion daily video views on
- 85% of users watch the videos with the sound off
