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Test Bank For Consumer Behaviour: Buying, Having, and Being,
Canadian Edition, 9th Edition
by Michael R. Solomon
All Chapters (1 – 15)|Expert Verified Answers |Graded A+
1|Page
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Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn
their interests in music or clothing, how they spend their leisure time, and even their attitudes
about social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
CORRECT ANSWER: B
Type: MC Page Ref: 2 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
CORRECT ANSWER: A
Type: MC Page Ref: 3 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
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B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
CORRECT ANSWER: D
Type: MC Page Ref: 3 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
CORRECT ANSWER: D
Type: MC Page Ref: 3 Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
CORRECT ANSWER: C
Type: MC Page Ref: 2 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
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6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
CORRECT ANSWER: B
Type: MC Page Ref: 2 Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
7) Consumer behaviour as a discipline deals mainly with what happens at the point of
purchase.
CORRECT ANSWER: FALSE
Type: TF Page Ref: 3 Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
8) The expanded view of consumer behaviour recognizes that the consumption process
includes issues that influence consumers before, during, and after a purchase is made.
CORRECT ANSWER: TRUE
Type: TF Page Ref: 3 Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
4|Page
Test Bank For Consumer Behaviour: Buying, Having, and Being,
Canadian Edition, 9th Edition
by Michael R. Solomon
All Chapters (1 – 15)|Expert Verified Answers |Graded A+
1|Page
, TESTBANKS BY TESTBANKSNERD
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn
their interests in music or clothing, how they spend their leisure time, and even their attitudes
about social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
CORRECT ANSWER: B
Type: MC Page Ref: 2 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
CORRECT ANSWER: A
Type: MC Page Ref: 3 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
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B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
CORRECT ANSWER: D
Type: MC Page Ref: 3 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
CORRECT ANSWER: D
Type: MC Page Ref: 3 Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
CORRECT ANSWER: C
Type: MC Page Ref: 2 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
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6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
CORRECT ANSWER: B
Type: MC Page Ref: 2 Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
7) Consumer behaviour as a discipline deals mainly with what happens at the point of
purchase.
CORRECT ANSWER: FALSE
Type: TF Page Ref: 3 Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
8) The expanded view of consumer behaviour recognizes that the consumption process
includes issues that influence consumers before, during, and after a purchase is made.
CORRECT ANSWER: TRUE
Type: TF Page Ref: 3 Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
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