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Exam (elaborations)

UF PUR 3000 Exam 3 with Complete Solutions

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UF PUR 3000 Exam 3 with Complete Solutions

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UF PUR 3000 Exam 3 with Complete
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Cultural intelligence - ANS-Ability to adapt, communicate and interact effectively across
cultures by learning and applying cognitive, emotional and behavioral skills.

Digital divide - ANS-Gap between those people with relatively little access to and use of
information and communication technologies and those people with greater access and
usage.

Individualism-collectivism - ANS-Cultural dimension describing the difference between
cultures that value loyalty to self and immediate family and those that value loyalty to
larger groups and society.

Intercultural public relations - ANS-Management of relationships between organizations
and publics of different cultures.

International public relations - ANS-Management of relationships between organizations
and publics of different nations.

Mediated public diplomacy - ANS-A nation's strategic use of media to promote its
agenda abroad to foreign publics.

Power distance - ANS-Cultural dimension describing the difference between cultures
that value hierarchy and authority and those that value equal distribution of power.

Self-efficacy - ANS-One's belief that he or she can perform certain behaviors to achieve
certain outcomes.

Uncertainty avoidance - ANS-Cultural dimension describing the difference between
cultures that are uncomfortable with ambiguity (high uncertainty avoidance) and those
that are at ease with ambiguity.

Culture - ANS-A shared system of beliefs, values, customs and so on that guides
behavior of a particular group or public.

Low-context communication - ANS-Exchanges in which most of the meaning of
messages is stated explicitly in the messages and requires little understanding of
context.

, High-context communication - ANS-Exchanges in which most of the meaning conveyed
between people lies in the context of the communication or is internal to the
communicators.

Public diplomacy - ANS-Subset of international public relations that focuses on
promoting national interests.

Personal branding - ANS-Strategically creating, positioning and maintaining a positive
impression of yourself to signal your professional promise.

Apology - ANS-Act of taking responsibility for an issue or crisis and seeking forgiveness
or understanding.

Boomerang effect - ANS-Unintended consequence of an apology or other attempt to
create positive response results instead in a negative response.

Contingency theory - ANS-A theory that proposes that the best course of action in any
situation depends on the specifics of the situation.

Pure advocacy - ANS-Stance in issues management in which a public relations
practitioner firmly pleads an organization's case without compromise


Conspiracy - ANS-An agreement between two or more persons to commit a crime or
accomplish a legal purpose through illegal action.

Creative Commons - ANS-Nonprofit organization that encourages fair and legal sharing
of content by helping content creators make their work available with specific terms and
conditions for sharing.

Fair use - ANS-An exception to copyright laws that allows for the use of otherwise
copyrighted material for purposes such as educational use, criticism or commentary.

Federal Trade Commission (FTC) - ANS-U.S. federal agency responsible for regulating
all types of consumer products and services, including the promotion of these products
and services.

First Amendment - ANS-An amendment to the Constitution of the United States
guaranteeing the right of free expression. Includes freedom of assembly and freedom of
the press and freedom of religion and freedom of speech.

Food and Drug Administration (FDA) - ANS-U.S. federal agency responsible for
regulating food, drugs and healthrelated products and services including the promotion
of these products and services.

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