PUR3000 Exam 3 with 100% Correct
Answers
anchor text - ANSWER-clickable text that provides a hyperlink
Associated Press (AP) Style - ANSWER-rules of writing published by the Associated
Press news agency
backlinks - ANSWER-incoming links that direct web users to a web page from another
web page
blog - ANSWER-online post (or web log) with reflections, comments, and often links
provided by the writer
clickbait - ANSWER-promotional and sensational internet content designed primarily to
entice users to visit another website
code-switching - ANSWER-alternating between 2 or more languages or cultural styles
dateline - ANSWER-text at the beginning of news story that describes when and where
the story occurred
delayed lead - ANSWER-a style of beginning a story in a way that entices readers to
continue reading without summarizing the story's main points
direct lead - ANSWER-a style of beginning a news story that summarizes the story's
main points in the first sentence or two
feature story - ANSWER-a story that explores some angle of an event, a person's life,
an organization or a place
golden rule - ANSWER-ethic of reciprocity - treat others as you want to be treated
human interest - ANSWER-a personal or emotional storytelling angle that focuses on
the human condition
impression management - ANSWER-process in which people influence perceptions of
themselves or their organizations by regulating and controlling information in social
interactions
, inverted pyramid - ANSWER-a style of newswriting in which the most important
information is presented at the broad top of a story and narrower supporting details are
written below.
listicle - ANSWER-an online article presented in the format of a numbered/bulleted list
media kits - ANSWER-packages of information assembled by PR people for news
media - commonly include news releases, fact sheets, backgrounders, position papers,
photos, graphics, etc.
meta tags - ANSWER-text used to describe a web page to search engines
microblog - ANSWER-a shorter blog post limited by space or size constraints of the
delivery platform
natural links - ANSWER-hyperlinks to a web page that are provided by other people
who see value in the page's content, as opposed to links that are posted for the primary
purpose of manipulating search engines
reputation management - ANSWER-acting and communicating to influence an
organization's reputation as part of a process that includes planning, analyzing feedback
and evaluating
search engine optimization (SEO) - ANSWER-process of improving the position of a
specific website in the organic search results of search engines
transmedia storytelling - ANSWER-telling a story across multiple platforms like games,
web pages, apps, social media and traditional media
backgrounder - ANSWER-similar to a classroom report on a topic - includes history, etc.
big paragraphs; like a 3-5 page essay
fact sheet - ANSWER-around one page, includes visual elements, color scheme,
organized information about basic facts
media alert - ANSWER-alert media about an event that you want them to be at
news release - ANSWER-alert the public about an event
VNR - ANSWER-video news release; almost like commercials with camera angles, text,
etc.
PSA - ANSWER-public service announcement; common to persuade people to do or
not do certain things like anti-smoking ads
Answers
anchor text - ANSWER-clickable text that provides a hyperlink
Associated Press (AP) Style - ANSWER-rules of writing published by the Associated
Press news agency
backlinks - ANSWER-incoming links that direct web users to a web page from another
web page
blog - ANSWER-online post (or web log) with reflections, comments, and often links
provided by the writer
clickbait - ANSWER-promotional and sensational internet content designed primarily to
entice users to visit another website
code-switching - ANSWER-alternating between 2 or more languages or cultural styles
dateline - ANSWER-text at the beginning of news story that describes when and where
the story occurred
delayed lead - ANSWER-a style of beginning a story in a way that entices readers to
continue reading without summarizing the story's main points
direct lead - ANSWER-a style of beginning a news story that summarizes the story's
main points in the first sentence or two
feature story - ANSWER-a story that explores some angle of an event, a person's life,
an organization or a place
golden rule - ANSWER-ethic of reciprocity - treat others as you want to be treated
human interest - ANSWER-a personal or emotional storytelling angle that focuses on
the human condition
impression management - ANSWER-process in which people influence perceptions of
themselves or their organizations by regulating and controlling information in social
interactions
, inverted pyramid - ANSWER-a style of newswriting in which the most important
information is presented at the broad top of a story and narrower supporting details are
written below.
listicle - ANSWER-an online article presented in the format of a numbered/bulleted list
media kits - ANSWER-packages of information assembled by PR people for news
media - commonly include news releases, fact sheets, backgrounders, position papers,
photos, graphics, etc.
meta tags - ANSWER-text used to describe a web page to search engines
microblog - ANSWER-a shorter blog post limited by space or size constraints of the
delivery platform
natural links - ANSWER-hyperlinks to a web page that are provided by other people
who see value in the page's content, as opposed to links that are posted for the primary
purpose of manipulating search engines
reputation management - ANSWER-acting and communicating to influence an
organization's reputation as part of a process that includes planning, analyzing feedback
and evaluating
search engine optimization (SEO) - ANSWER-process of improving the position of a
specific website in the organic search results of search engines
transmedia storytelling - ANSWER-telling a story across multiple platforms like games,
web pages, apps, social media and traditional media
backgrounder - ANSWER-similar to a classroom report on a topic - includes history, etc.
big paragraphs; like a 3-5 page essay
fact sheet - ANSWER-around one page, includes visual elements, color scheme,
organized information about basic facts
media alert - ANSWER-alert media about an event that you want them to be at
news release - ANSWER-alert the public about an event
VNR - ANSWER-video news release; almost like commercials with camera angles, text,
etc.
PSA - ANSWER-public service announcement; common to persuade people to do or
not do certain things like anti-smoking ads
