PUR3000 Exam 1 Questions with
Verified Solutions
Accredited Business Communicator (ABC) - ANSWER-credential awarded by IABC to
recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field
Accredited in Public Relations (APR) - ANSWER-Credential awarded by PRSA and
other UAB affiliates to those who have demonstrated competency in the knowledge,
skills and abilities required to practice public relations effectively
authenticity - ANSWER-the degree to which one communicates reliably, accurately and
true to his or her own character and the character of the organization that he or she
represents
conversational voice - ANSWER-an authentic, engaging and natural style of
communication that publics perceive to be personable
crowdsource - ANSWER-obtain (information or input into a particular task or project) by
enlisting the services of a number of people, either paid or unpaid, typically via the
Internet.
Deontological Ethics - ANSWER-system of decision-making that focuses on the moral
principles of duty and rules
Distributed public relations - ANSWER-intentional practice of sharing public relations
responsibilities among a broad cross section of an organization's members or
employees, particularly in an online context
dominant coalition - ANSWER-group of people with the greatest influence in
determining how an organization operates and pursues its mission
Ethics - ANSWER-moral principles that govern a person's or group's behavior
Feedback - ANSWER-information returned from the environment in response to an
organizations action or communication that can be used for continuous adjustment and
improvement of the orginization
Flaming - ANSWER-hostile communication among internet users
, General Public - ANSWER-a nonspecific term referring to everyone in the world, making
the concept rather meaningless in strategic communication and relationship building
integrated communication - ANSWER-communicating with publics consistently across
organizational functions including public relations, advertising, marketing, and customer
service
Listening - ANSWER-deliberately paying attention to and processing what others are
communicating. In public relations and organizational communication, this means
processing feedback
Management function - ANSWER-part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others
Nongovernmental Organization - ANSWER-a group of people organized at the local,
national, or international level, often serving humanitarian functions and encouraging
political participation. Many NGOs work closely with the United Nations
Orginization - ANSWER-a group of people organized in pursuit of a mission, including
businesses, nonprofits, NGOs, clubs churches unions schools teams and gov agencies
Proactive - ANSWER-a management style that is anticipatory, change-oriented and
self-initiated to improve the organization's environment and its future
Public Relations - ANSWER-management of communication between an organization
and its publics or the strategic communication process that builds mutually beneficial
relationships between organizations and their publics
Social Media Influencer - ANSWER-earned credibility with specific publics and who can
be instrumental in strategic communication programs bc of his or her reach and
engagement
general public - ANSWER-a nonspecific term referring to everyone in the world, making
the concept rather meaningless in strategic communication and relationship building
Transparency - ANSWER-deliberate attempt to make available all legally reasonable
information for the purpose of enhancing the reasoning ability of publics
reactive - ANSWER-a management style that mainly responds to problems as they
arise rather than anticipating them and averting them
spin - ANSWER-disingenuous strategic communication involving skewed interpretation
or presentation of information
Verified Solutions
Accredited Business Communicator (ABC) - ANSWER-credential awarded by IABC to
recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field
Accredited in Public Relations (APR) - ANSWER-Credential awarded by PRSA and
other UAB affiliates to those who have demonstrated competency in the knowledge,
skills and abilities required to practice public relations effectively
authenticity - ANSWER-the degree to which one communicates reliably, accurately and
true to his or her own character and the character of the organization that he or she
represents
conversational voice - ANSWER-an authentic, engaging and natural style of
communication that publics perceive to be personable
crowdsource - ANSWER-obtain (information or input into a particular task or project) by
enlisting the services of a number of people, either paid or unpaid, typically via the
Internet.
Deontological Ethics - ANSWER-system of decision-making that focuses on the moral
principles of duty and rules
Distributed public relations - ANSWER-intentional practice of sharing public relations
responsibilities among a broad cross section of an organization's members or
employees, particularly in an online context
dominant coalition - ANSWER-group of people with the greatest influence in
determining how an organization operates and pursues its mission
Ethics - ANSWER-moral principles that govern a person's or group's behavior
Feedback - ANSWER-information returned from the environment in response to an
organizations action or communication that can be used for continuous adjustment and
improvement of the orginization
Flaming - ANSWER-hostile communication among internet users
, General Public - ANSWER-a nonspecific term referring to everyone in the world, making
the concept rather meaningless in strategic communication and relationship building
integrated communication - ANSWER-communicating with publics consistently across
organizational functions including public relations, advertising, marketing, and customer
service
Listening - ANSWER-deliberately paying attention to and processing what others are
communicating. In public relations and organizational communication, this means
processing feedback
Management function - ANSWER-part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others
Nongovernmental Organization - ANSWER-a group of people organized at the local,
national, or international level, often serving humanitarian functions and encouraging
political participation. Many NGOs work closely with the United Nations
Orginization - ANSWER-a group of people organized in pursuit of a mission, including
businesses, nonprofits, NGOs, clubs churches unions schools teams and gov agencies
Proactive - ANSWER-a management style that is anticipatory, change-oriented and
self-initiated to improve the organization's environment and its future
Public Relations - ANSWER-management of communication between an organization
and its publics or the strategic communication process that builds mutually beneficial
relationships between organizations and their publics
Social Media Influencer - ANSWER-earned credibility with specific publics and who can
be instrumental in strategic communication programs bc of his or her reach and
engagement
general public - ANSWER-a nonspecific term referring to everyone in the world, making
the concept rather meaningless in strategic communication and relationship building
Transparency - ANSWER-deliberate attempt to make available all legally reasonable
information for the purpose of enhancing the reasoning ability of publics
reactive - ANSWER-a management style that mainly responds to problems as they
arise rather than anticipating them and averting them
spin - ANSWER-disingenuous strategic communication involving skewed interpretation
or presentation of information
