PUR3000 - Exam 1 – FSU with
Complete Solutions
Definition of PR - ANSWER--Not selling products or services, all about the organization
-A strategic communication process that is mutually beneficial between organizations
and publics
Organization - ANSWER-Corporation, small business, government, basically all the
companies you could work for
Public - ANSWER--Group of people that have something related to the organization,
shared interest
-A group of people that face a situation, realize they are facing an issue, did something
to solve this problem
Internal Public - ANSWER-Inside the organization (employees)
External Public - ANSWER-Community surrounding the organization
Primary Public - ANSWER-Most important to the organization
Secondary Public - ANSWER-Second most important (some shared interest with
organization, marginal
Proponents - ANSWER-For an organization
Opponents - ANSWER-Against an organization
Uncommitted - ANSWER-Not committed to any organization
RACE - ANSWER--Research, Action, Communication, Evaluation
ROSIE - ANSWER-Research, Objectives, Strategies, Implementation, Evaluation
RPIE - ANSWER-Research, Planning, Implementation, Evaluation
Management - ANSWER-PR is a mediator between management and publics
Action - ANSWER-
, Five Principles that Build Long Term Relationships - ANSWER-Openness, two-way
communication, consistency, fairness of action, environmental research and evaluation
Spinning - ANSWER-Twisting message to create appearance of performance
Traditional Public - ANSWER-for example, employees and current customers
Future Public - ANSWER-for example, students and potential customers
Cardinal Rule - ANSWER-To never, ever lie
A Good PR Practitioner - ANSWER-find the problems, analyze and transfer the positive
message for the publics
Pope Gregory XV - ANSWER-1600: church established a college to spread the word
about Catholicism
Samuel Adams - ANSWER-Formed Committees of Correspondence to persuade King
George III
Thomas Paine - ANSWER-Wrote periodic pamphlets and essays
Amos Kendall - ANSWER-The forerunner to today's White House press secretary
P.T. Barnum - ANSWER--"The Public be Fooled"
-American showman and politician
Confirmation Bias - ANSWER-People seek out message that agree with or "confirm"
their own attitudes
Spiral of Silence - ANSWER-Communications that work well depend on the silence and
non participation of a huge majority
Constructivism - ANSWER-Knowledge is constructed, not transmitted
Coordinated Management of Meaning - ANSWER-Communications is not a simple
transmission of ideas, but a complex interconnected series of events
Grunig-Hunt Public Relations Model - ANSWER-1. Press Agent/Publicity
2. Public Information
3. Two-Way Asymmetric
4. Two-Way Symmetric
Press/Agent Publicity - ANSWER--One-Way Communication
-Uses Persuasion and manipulation to influence audiences to behave as the
organization desires.
Complete Solutions
Definition of PR - ANSWER--Not selling products or services, all about the organization
-A strategic communication process that is mutually beneficial between organizations
and publics
Organization - ANSWER-Corporation, small business, government, basically all the
companies you could work for
Public - ANSWER--Group of people that have something related to the organization,
shared interest
-A group of people that face a situation, realize they are facing an issue, did something
to solve this problem
Internal Public - ANSWER-Inside the organization (employees)
External Public - ANSWER-Community surrounding the organization
Primary Public - ANSWER-Most important to the organization
Secondary Public - ANSWER-Second most important (some shared interest with
organization, marginal
Proponents - ANSWER-For an organization
Opponents - ANSWER-Against an organization
Uncommitted - ANSWER-Not committed to any organization
RACE - ANSWER--Research, Action, Communication, Evaluation
ROSIE - ANSWER-Research, Objectives, Strategies, Implementation, Evaluation
RPIE - ANSWER-Research, Planning, Implementation, Evaluation
Management - ANSWER-PR is a mediator between management and publics
Action - ANSWER-
, Five Principles that Build Long Term Relationships - ANSWER-Openness, two-way
communication, consistency, fairness of action, environmental research and evaluation
Spinning - ANSWER-Twisting message to create appearance of performance
Traditional Public - ANSWER-for example, employees and current customers
Future Public - ANSWER-for example, students and potential customers
Cardinal Rule - ANSWER-To never, ever lie
A Good PR Practitioner - ANSWER-find the problems, analyze and transfer the positive
message for the publics
Pope Gregory XV - ANSWER-1600: church established a college to spread the word
about Catholicism
Samuel Adams - ANSWER-Formed Committees of Correspondence to persuade King
George III
Thomas Paine - ANSWER-Wrote periodic pamphlets and essays
Amos Kendall - ANSWER-The forerunner to today's White House press secretary
P.T. Barnum - ANSWER--"The Public be Fooled"
-American showman and politician
Confirmation Bias - ANSWER-People seek out message that agree with or "confirm"
their own attitudes
Spiral of Silence - ANSWER-Communications that work well depend on the silence and
non participation of a huge majority
Constructivism - ANSWER-Knowledge is constructed, not transmitted
Coordinated Management of Meaning - ANSWER-Communications is not a simple
transmission of ideas, but a complex interconnected series of events
Grunig-Hunt Public Relations Model - ANSWER-1. Press Agent/Publicity
2. Public Information
3. Two-Way Asymmetric
4. Two-Way Symmetric
Press/Agent Publicity - ANSWER--One-Way Communication
-Uses Persuasion and manipulation to influence audiences to behave as the
organization desires.
