Write in your own words to avoid
Plagiarism!!
G2602
ENT 01
YEAR: 2026
, Question 1 (2 marks)
Identify the level of the manager who wrote this report and substantiate your
answer in your own words.
The report was written by Amina K Odinga, the Chief Executive Officer (CEO) of
PanAfric Foods, who is a top-level manager. This is evident because the CEO is
responsible for the overall strategic direction and long-term planning of the company, as
reflected in the statement’s focus on business strategy, brand portfolios, market
challenges, and future plans. The CEO also represents the company publicly, which is
typical of a senior executive role.
Question 2 (18 marks)
2.1 Identify which brand is implementing a low-cost strategy. Theoretically
explain what a low-cost strategy entails and provide a quotation to support your
answer. (3 marks)
Brand: QuickBite is implementing a low-cost strategy.
Explanation: A low-cost strategy focuses on minimizing costs to offer products or
services at lower prices than competitors, attracting price-sensitive customers and
increasing market share. It relies on efficient operations, economies of scale, and cost
control.
Quotation: “QuickBite experienced a 9% increase in daily transactions year-on-year.
The brand’s broad geographic footprint gives us purchasing scale and low per-unit
overhead, which has been essential in managing inflationary pressure.”
2.2 Identify which business-level strategy Saffron & Stone is implementing.
Theoretically explain what this strategy entails and provide a quotation to support
your answer. (3 marks)
Brand: Saffron & Stone is implementing a differentiation strategy.
Explanation: A differentiation strategy aims to offer unique products or services with
attributes valued by customers, such as quality, exclusivity, or innovation. This allows
the brand to charge premium prices and build strong customer loyalty.
Quotation: “Saffron & Stone is PanAfric Foods’s premium, chef-led brand with 10
boutique restaurants and an online gourmet shop, focusing on quality and exclusivity.”
Plagiarism!!
G2602
ENT 01
YEAR: 2026
, Question 1 (2 marks)
Identify the level of the manager who wrote this report and substantiate your
answer in your own words.
The report was written by Amina K Odinga, the Chief Executive Officer (CEO) of
PanAfric Foods, who is a top-level manager. This is evident because the CEO is
responsible for the overall strategic direction and long-term planning of the company, as
reflected in the statement’s focus on business strategy, brand portfolios, market
challenges, and future plans. The CEO also represents the company publicly, which is
typical of a senior executive role.
Question 2 (18 marks)
2.1 Identify which brand is implementing a low-cost strategy. Theoretically
explain what a low-cost strategy entails and provide a quotation to support your
answer. (3 marks)
Brand: QuickBite is implementing a low-cost strategy.
Explanation: A low-cost strategy focuses on minimizing costs to offer products or
services at lower prices than competitors, attracting price-sensitive customers and
increasing market share. It relies on efficient operations, economies of scale, and cost
control.
Quotation: “QuickBite experienced a 9% increase in daily transactions year-on-year.
The brand’s broad geographic footprint gives us purchasing scale and low per-unit
overhead, which has been essential in managing inflationary pressure.”
2.2 Identify which business-level strategy Saffron & Stone is implementing.
Theoretically explain what this strategy entails and provide a quotation to support
your answer. (3 marks)
Brand: Saffron & Stone is implementing a differentiation strategy.
Explanation: A differentiation strategy aims to offer unique products or services with
attributes valued by customers, such as quality, exclusivity, or innovation. This allows
the brand to charge premium prices and build strong customer loyalty.
Quotation: “Saffron & Stone is PanAfric Foods’s premium, chef-led brand with 10
boutique restaurants and an online gourmet shop, focusing on quality and exclusivity.”
