MNE3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2026 - DUE 20 August 2026

MNE3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2026 - DUE 20 August 2026 ......The marketing mix is a core framework in marketing that helps organisations systematically recognise, organise, and assess their strategic and tactical choices by focusing on seven key components, known as the 7Ps (Product, Price, Place, Promotion, People, Process, and Physical Evidence). With reference to Article 2, explain how these 7Ps contribute to improving the performance of small, entrepreneur-run businesses. The formulation of comprehensive business plans typically constitutes a fundamental initial stage in the development of new venture concepts. Drawing on the arguments and evidence presented in Article 1, critically examine five distinct value-creating functions of a business plan in the context of new venture formation and early-stage development. This discussion should not merely list functions but should incorporate both theoretical perspectives and any empirical findings reported in Article 1. With reference to the case study above, discuss 3 advantages of registering Thandi’s business as a Private Company Pty Ltd instead of a Sole Proprietorship.