CCM CERTIFICATION PREP PACKAGE EXAM
FULL QUESTIONS AND CORRECT ANSWERS
2026 GRADED A+
◉ cultural intelligence . Answer: "CQ": 4 categories:
drive
knowledge
strategy
dexterity
◉ culture . Answer: "a historically transmitted fabric of meaning
embodied in symbols, a system of inherited conceptions expressed in
symbolic forms by means of which men communicate, perpetuate, and
develop their knowledge about, and their attitudes toward life" - Geertz
◉ positivism . Answer: paradigm in social science: preferably
quantitative, natural and social reality are ruled by causal laws, social
science must follow example of natural sciences
,◉ social constructionism . Answer: paradigm in social science:
interpretive (hermeneutic) model, largely qualitative, social reality is not
objective but intersubjective
◉ mental, behavioural . Answer: ruth benedict: "the personality of a
society as expressed in its habits that distinguishes it form others". Type
of definition (2)?
◉ functional, historical . Answer: edgar schein: "a pattern of shared
basic assumptions that a group has learned as it solved its problems of
external adaptation and internal integration...". Type of definition (2)?
artifacts -> values -> assumptions
◉ mental . Answer: geert hofstede: "the collective programming of the
mind that distinguishes one group or category of people from others".
Type of definition (1)?
[practices] symbols -> heroes -> rituals -> values
◉ emic . Answer: accounts, descriptions expressed in terms of the
conceptual schemes and categories regarded as meaningful and
appropriate by the native members of a culture
◉ etic . Answer: accounts, descriptions expressed in terms of the
conceptual schemes and categories regarded as meaningful and
appropriate from a scientific view point
,◉ shame culture . Answer: Type of culture (Ruth Benedict):
collectivism, loss of face, fear of abandonment, incompetence
◉ guilt culture . Answer: Type of culture (Ruth Benedict):
individualism, sin, fear of punishment, transgression of norms
◉ behavioural, idealist, cognitivist . Answer: 3 ethnographic fallacies
1) ethnography cannot be reduced to behaviour
2) cultural analysis does not aim for mental schemes
3) culture is not a monolithic logical cognitive structure to be analyzed
◉ Hall . Answer: descriptive etic model of cultural dimensions:
context (high vs low)
space (center of power vs center of community)
time (monochronic vs polychronic)
◉ hofstede . Answer: descriptive etic model of cultural dimensions:
power distance
uncertainty avoidance
individualism vs collectivism
masculinity vs femininity
, time orientation
indulgence vs restraint
◉ trompenaars . Answer: descriptive etic model of cultural dimensions:
Layers: explicit culture, norms and values, implicit assumptions
Dimensions:
universalism vs particularism
individualism vs collectivism
specific vs diffuse
neutral vs affective
achievement vs ascription
time perspective
relationship with the environment
◉ criticisms of hofstede . Answer: Criticism of ____:
Epistemological: western worldview and political
Methodological: only research in one company,
larger differences within a country than between countries
Conceptual:
FULL QUESTIONS AND CORRECT ANSWERS
2026 GRADED A+
◉ cultural intelligence . Answer: "CQ": 4 categories:
drive
knowledge
strategy
dexterity
◉ culture . Answer: "a historically transmitted fabric of meaning
embodied in symbols, a system of inherited conceptions expressed in
symbolic forms by means of which men communicate, perpetuate, and
develop their knowledge about, and their attitudes toward life" - Geertz
◉ positivism . Answer: paradigm in social science: preferably
quantitative, natural and social reality are ruled by causal laws, social
science must follow example of natural sciences
,◉ social constructionism . Answer: paradigm in social science:
interpretive (hermeneutic) model, largely qualitative, social reality is not
objective but intersubjective
◉ mental, behavioural . Answer: ruth benedict: "the personality of a
society as expressed in its habits that distinguishes it form others". Type
of definition (2)?
◉ functional, historical . Answer: edgar schein: "a pattern of shared
basic assumptions that a group has learned as it solved its problems of
external adaptation and internal integration...". Type of definition (2)?
artifacts -> values -> assumptions
◉ mental . Answer: geert hofstede: "the collective programming of the
mind that distinguishes one group or category of people from others".
Type of definition (1)?
[practices] symbols -> heroes -> rituals -> values
◉ emic . Answer: accounts, descriptions expressed in terms of the
conceptual schemes and categories regarded as meaningful and
appropriate by the native members of a culture
◉ etic . Answer: accounts, descriptions expressed in terms of the
conceptual schemes and categories regarded as meaningful and
appropriate from a scientific view point
,◉ shame culture . Answer: Type of culture (Ruth Benedict):
collectivism, loss of face, fear of abandonment, incompetence
◉ guilt culture . Answer: Type of culture (Ruth Benedict):
individualism, sin, fear of punishment, transgression of norms
◉ behavioural, idealist, cognitivist . Answer: 3 ethnographic fallacies
1) ethnography cannot be reduced to behaviour
2) cultural analysis does not aim for mental schemes
3) culture is not a monolithic logical cognitive structure to be analyzed
◉ Hall . Answer: descriptive etic model of cultural dimensions:
context (high vs low)
space (center of power vs center of community)
time (monochronic vs polychronic)
◉ hofstede . Answer: descriptive etic model of cultural dimensions:
power distance
uncertainty avoidance
individualism vs collectivism
masculinity vs femininity
, time orientation
indulgence vs restraint
◉ trompenaars . Answer: descriptive etic model of cultural dimensions:
Layers: explicit culture, norms and values, implicit assumptions
Dimensions:
universalism vs particularism
individualism vs collectivism
specific vs diffuse
neutral vs affective
achievement vs ascription
time perspective
relationship with the environment
◉ criticisms of hofstede . Answer: Criticism of ____:
Epistemological: western worldview and political
Methodological: only research in one company,
larger differences within a country than between countries
Conceptual:
