business analysis
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review of sales, costs, and profit projections for a new product to find out
whether these factors satisfy company's objectives
self concept
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peoples possessions contribute to and reflect their identities
NATIONAL BRANDS
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manufacturers, HH names, people can recall most of these
butterflies
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potentially profitable but not loyal. Good fit between the company
offerings and their needs but don't stay long, look for better deals. Enjoy
butterflies for the moment
ADVANTAGES OF PRIVATE BRANDS
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better value
exclusive availability
greater profitability
shopping products
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consumer product that the customer in the process of selecting and
purchasing usually compares on such attributes as stability, quality, price,
and style
,TARGETING YOUR BEST CUSTOMERS
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most recent
most frequent
largest purchasers
find out as much as you can about them...demographics, behavior, lifestyles
habits
need to make these ppl happy bc most profitable and need to keep away
from competition in order to survive
HISTORY, OF BRAND NAMES
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1850 beg of industrial revolution, brands became necessary, mass
production made this necessary
mass customization
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process by which firms interact one to one with masses of customers to
design products and services tailor made to individual needs
SITUATIONAL FACTORS
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Consumer influences, context, have a tendency to underestimate effect of
background of what is happening, but background can have big effect on
behavior even if we are not aware, marketers should be aware, better
prepared you are to deal effectively and better satisfy customers over
competition
Physical—restaurants and stores, atmospherics, want to feel comfortable,
can make them spend more money
Social—who we are with
Temporal perspective, time—morning, afternoon, evening shopping/eating,
how you feel at diff times, or how much time people have on their hands, in
a hurry or killing time
Task definition—purpose—buying product for relative you dislike? For
yourself?
Antecendent state—mood—don't go to grocery store when you're hungry
partner relationship management
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working closely with others inside and outside the company to jointly
engage and bring more value to customers
product/ market expansion grid
Give this one a try later!
Give this one a try later!
review of sales, costs, and profit projections for a new product to find out
whether these factors satisfy company's objectives
self concept
Give this one a try later!
peoples possessions contribute to and reflect their identities
NATIONAL BRANDS
,Give this one a try later!
manufacturers, HH names, people can recall most of these
butterflies
Give this one a try later!
potentially profitable but not loyal. Good fit between the company
offerings and their needs but don't stay long, look for better deals. Enjoy
butterflies for the moment
ADVANTAGES OF PRIVATE BRANDS
Give this one a try later!
better value
exclusive availability
greater profitability
shopping products
Give this one a try later!
consumer product that the customer in the process of selecting and
purchasing usually compares on such attributes as stability, quality, price,
and style
,TARGETING YOUR BEST CUSTOMERS
Give this one a try later!
most recent
most frequent
largest purchasers
find out as much as you can about them...demographics, behavior, lifestyles
habits
need to make these ppl happy bc most profitable and need to keep away
from competition in order to survive
HISTORY, OF BRAND NAMES
Give this one a try later!
1850 beg of industrial revolution, brands became necessary, mass
production made this necessary
mass customization
Give this one a try later!
process by which firms interact one to one with masses of customers to
design products and services tailor made to individual needs
SITUATIONAL FACTORS
, Give this one a try later!
Consumer influences, context, have a tendency to underestimate effect of
background of what is happening, but background can have big effect on
behavior even if we are not aware, marketers should be aware, better
prepared you are to deal effectively and better satisfy customers over
competition
Physical—restaurants and stores, atmospherics, want to feel comfortable,
can make them spend more money
Social—who we are with
Temporal perspective, time—morning, afternoon, evening shopping/eating,
how you feel at diff times, or how much time people have on their hands, in
a hurry or killing time
Task definition—purpose—buying product for relative you dislike? For
yourself?
Antecendent state—mood—don't go to grocery store when you're hungry
partner relationship management
Give this one a try later!
working closely with others inside and outside the company to jointly
engage and bring more value to customers
product/ market expansion grid
Give this one a try later!
