MAR3023 UF EXAM 3 QUESTIONS
COMPLETE WITH 100% CORRECT
OUTLINED ANSWERS
\.interactivity - ANSWERS✔-refers to companies listening to customers and
responding to their needs
\.individuality - ANSWERS✔-treating customers as individuals & empowering
them, giving them a say
\.choiceboard - ANSWERS✔-online tool that allows for customers to customize
products they order
\.collaborative filtering - ANSWERS✔-a process that automatically groups people
with similar buying intentions, preferences, and behaviors and predicts future
purchases
\.personalization - ANSWERS✔-the consumer-initiated practice of generating
content on a marketer's website that is custom tailored to an individual's specific
needs and preferences
\.permission marketing - ANSWERS✔-GNC
,\.context - ANSWERS✔-the visual design and layout of the website
\.content - ANSWERS✔-the sounds, videos and pictures on the site
\.connection - ANSWERS✔-the connection of the site with other sites
\.communication - ANSWERS✔-the degree to which the site facilitates
communication
\.community - ANSWERS✔-the degree to which user to user communication exists
on the site
\.commerce - ANSWERS✔-the ability to facilitate commercial transactions
\.average time per unique visitor - ANSWERS✔-average visit per month X average
timer per visit
\.online consumers - ANSWERS✔-the subsegment of all internet users who
employ this technology to research products and services and make purchases
\.bot - ANSWERS✔-an electronic program that combs websites to compare prices
\.eight-second rule - ANSWERS✔-a view that customers will abandon their efforts
to enter and navigate a website if download time exceeds eight seconds
, \.web communities - ANSWERS✔-websites that allow people to congregate online
and exchange views on topics of common interest
\.blogs - ANSWERS✔-Personal Web sites to share activities and opinions
\.viral marketing - ANSWERS✔-internet enabled means of encouraging those who
receive marketing efforts to share and pass on those efforts to their network
\.dynamic pricing - ANSWERS✔-the practice of changing prices for products and
services in real time in response to supply and demand conditions
\.cookies - ANSWERS✔-computer files that a marketer can download onto the
computer and mobile phone of an online shopper who visits the marketer's
website
\.behavioral targeting - ANSWERS✔-uses information provided by cookies for
directing online advertising from marketers to those online shoppers whose
behavioral profiles suggest they would be interested in such advertising
\.social commerce - ANSWERS✔-the use of social networks for business
\.cross-channel shopper - ANSWERS✔-an online consumer who researches
products online and then purchases them at a retail store
COMPLETE WITH 100% CORRECT
OUTLINED ANSWERS
\.interactivity - ANSWERS✔-refers to companies listening to customers and
responding to their needs
\.individuality - ANSWERS✔-treating customers as individuals & empowering
them, giving them a say
\.choiceboard - ANSWERS✔-online tool that allows for customers to customize
products they order
\.collaborative filtering - ANSWERS✔-a process that automatically groups people
with similar buying intentions, preferences, and behaviors and predicts future
purchases
\.personalization - ANSWERS✔-the consumer-initiated practice of generating
content on a marketer's website that is custom tailored to an individual's specific
needs and preferences
\.permission marketing - ANSWERS✔-GNC
,\.context - ANSWERS✔-the visual design and layout of the website
\.content - ANSWERS✔-the sounds, videos and pictures on the site
\.connection - ANSWERS✔-the connection of the site with other sites
\.communication - ANSWERS✔-the degree to which the site facilitates
communication
\.community - ANSWERS✔-the degree to which user to user communication exists
on the site
\.commerce - ANSWERS✔-the ability to facilitate commercial transactions
\.average time per unique visitor - ANSWERS✔-average visit per month X average
timer per visit
\.online consumers - ANSWERS✔-the subsegment of all internet users who
employ this technology to research products and services and make purchases
\.bot - ANSWERS✔-an electronic program that combs websites to compare prices
\.eight-second rule - ANSWERS✔-a view that customers will abandon their efforts
to enter and navigate a website if download time exceeds eight seconds
, \.web communities - ANSWERS✔-websites that allow people to congregate online
and exchange views on topics of common interest
\.blogs - ANSWERS✔-Personal Web sites to share activities and opinions
\.viral marketing - ANSWERS✔-internet enabled means of encouraging those who
receive marketing efforts to share and pass on those efforts to their network
\.dynamic pricing - ANSWERS✔-the practice of changing prices for products and
services in real time in response to supply and demand conditions
\.cookies - ANSWERS✔-computer files that a marketer can download onto the
computer and mobile phone of an online shopper who visits the marketer's
website
\.behavioral targeting - ANSWERS✔-uses information provided by cookies for
directing online advertising from marketers to those online shoppers whose
behavioral profiles suggest they would be interested in such advertising
\.social commerce - ANSWERS✔-the use of social networks for business
\.cross-channel shopper - ANSWERS✔-an online consumer who researches
products online and then purchases them at a retail store
