MBA 706 Khan Module 1 Strategy
Marketing Strategy - answer means looking at the whole of a company's portfolio of
products and markets, and managing the portfolio to achieve the company's overall
goals
term marketing strategy reflects - answer the company's best opinion as to how it can
most profitable apply its skills and resources to the marketplace. It is inevitably broad in
scope.
marketing strategies are the - answer means by which a company achieves it's
marketing objectives and are usually concerned with the four Ps
Strategic Marketing Considerations - answer-Long-term growth often hinges upon short-
term survival & success
-Developing and maintaining strategic fit between an organization's goals, capabilities,
and changing marketing opportunities is an ongoing task
-Strategy is designed to accomplish organizational objectives; however; outcomes are
not guaranteed
-Real time information gathering on key performance indicators (KPIs) and timely
response are essential to minimizing the likelihood of undesirable outcomes
Examples of Objectives - answerexpanding market share, reducing costs, retaining
customers, increasing brand awareness
Internal & External Factors - answerinfluence ability to obtain objectives
Long-term growth - answeroften hinges upon short-term survival and success
Developing and Maintaining strategic fit - answerbetween an organization's goals,
capabilites, and changing marketing opportunities is an ongoing task
strategy - answeris designed to accomplish organizational objectives; however;
outcomes are not guaranteed
Real-time information gathering - answeron key performance indicators (KPIs) and
timely response are essential to minimizing the likelihood of undesirable outcomes
Strategy: Influencers, Tools, & Outcomes - answerInfluencers (External/Uncontrollable)
Strategy Tools (Internal Controllable)
Strategic Outcomes
Influencers (External Uncontrollable) - answerEconomic
, Social/Cultural
Political/Legal
Competition
Technology
Natural Environment
Strategy Tools - answer4 Ps
Organizational Structure
Managerial Talent
Strategic Outcomes - answerRevenues
Costs
Profitability
Brand Image
Reducing Risk (political, economic, social, etc.)
Environmental Sustainability
Shareholder Value
Strategic Decision Making Varies by Firm - answerIndustry
Size
Legal Structure
Orientation
Operational Scope
Longevity
Industry - answermanufacturing, services, etc.
Size - answersmall, mid-sized, and large
Legal Structure - answerproprietorship, LLCs, corporations, governmental agencies
orientation - answerfor-profit, non-profit
Operational Scope - answerdomestic, international, global
Longevity - answerstart-up vs established
Industry examples - internal & external factors influence outcomes - answerAmerican
Online
Circuit City
Saturn
Sony
MCI
ToysRUs
Fisker
fitbit
Marketing Strategy - answer means looking at the whole of a company's portfolio of
products and markets, and managing the portfolio to achieve the company's overall
goals
term marketing strategy reflects - answer the company's best opinion as to how it can
most profitable apply its skills and resources to the marketplace. It is inevitably broad in
scope.
marketing strategies are the - answer means by which a company achieves it's
marketing objectives and are usually concerned with the four Ps
Strategic Marketing Considerations - answer-Long-term growth often hinges upon short-
term survival & success
-Developing and maintaining strategic fit between an organization's goals, capabilities,
and changing marketing opportunities is an ongoing task
-Strategy is designed to accomplish organizational objectives; however; outcomes are
not guaranteed
-Real time information gathering on key performance indicators (KPIs) and timely
response are essential to minimizing the likelihood of undesirable outcomes
Examples of Objectives - answerexpanding market share, reducing costs, retaining
customers, increasing brand awareness
Internal & External Factors - answerinfluence ability to obtain objectives
Long-term growth - answeroften hinges upon short-term survival and success
Developing and Maintaining strategic fit - answerbetween an organization's goals,
capabilites, and changing marketing opportunities is an ongoing task
strategy - answeris designed to accomplish organizational objectives; however;
outcomes are not guaranteed
Real-time information gathering - answeron key performance indicators (KPIs) and
timely response are essential to minimizing the likelihood of undesirable outcomes
Strategy: Influencers, Tools, & Outcomes - answerInfluencers (External/Uncontrollable)
Strategy Tools (Internal Controllable)
Strategic Outcomes
Influencers (External Uncontrollable) - answerEconomic
, Social/Cultural
Political/Legal
Competition
Technology
Natural Environment
Strategy Tools - answer4 Ps
Organizational Structure
Managerial Talent
Strategic Outcomes - answerRevenues
Costs
Profitability
Brand Image
Reducing Risk (political, economic, social, etc.)
Environmental Sustainability
Shareholder Value
Strategic Decision Making Varies by Firm - answerIndustry
Size
Legal Structure
Orientation
Operational Scope
Longevity
Industry - answermanufacturing, services, etc.
Size - answersmall, mid-sized, and large
Legal Structure - answerproprietorship, LLCs, corporations, governmental agencies
orientation - answerfor-profit, non-profit
Operational Scope - answerdomestic, international, global
Longevity - answerstart-up vs established
Industry examples - internal & external factors influence outcomes - answerAmerican
Online
Circuit City
Saturn
Sony
MCI
ToysRUs
Fisker
fitbit
