DIGITAL MARKETING EXAM 2 REVIEW
QUESTIONS & VALID CORRECT
ANSWERS ALL PASSED
Organic Search results are typically displayed: - Correct Answer ✔✔ Below the paid ads
For a search engine, "relevance" refers to: - Correct Answer ✔✔ The extent to which a
web page's content matches the searcher's query
Jane.com sells clothing and accessories. They want their line of maternity clothing to
show up on searches that include "maternity". What should the URL for the maternity
category page be? - Correct Answer ✔✔ https://jane.com/maternity
Including the word "maternity" in the alt text and file name of several images on the
maternity category page of Jane.com will improve the page's relevance score for
searches using the word 'maternity'. What other benefit can result from this? - Correct
Answer ✔✔ The images are more likely to show up on image searches that use
"maternity"
Even a highly relevant keyword may not be worth pursuing in your SEO if: - Correct
Answer ✔✔ The keyword has no traffic
"Long tail keywords" are: - Correct Answer ✔✔ Search terms with lower volume than
"fat head keywords"
If your website ranks 1, 9, 98, and 112 for four different keywords, on which keyword
should your website first target SEO efforts? - Correct Answer ✔✔ The keyword on
which your site ranks #9
The benefit of keyword mapping is: - Correct Answer ✔✔ - To make sure the most
appropriate webpage shows up on the SERP for every search phrase
- To organize SEO efforts across the many search phrases the website is targeting
- To prevent keyword cannibalization in a website's SEO efforts
(All of the above)
Why is a high bounce back rate a negative signal of a web page's quality? - Correct
Answer ✔✔ Because this behavior indicates that the searcher did not like what they
saw or find what they were looking for
A company wishing to rank for local searches should first: - Correct Answer ✔✔
Register and verify its business with Google's My Business
, What is the anchor text of this link: <a href="http://jane.com">Fashion deals</a> -
Correct Answer ✔✔ Fashion deals
I place the following link on my website: <a rel="nofollow"
href="http://jane.com">Fashion deals</a>. How will this link be treated differently by the
search engines? - Correct Answer ✔✔ The link will not pass link authority to jane.com
You have a website that sells widgets, and you have a category page specifically for
blue widgets. After some extensive outreach efforts, you are able to gain 100 links to
your blue widgets category page, but no links to your homepage. How will these new
links affect the rankings of your homepage on relevant searches? - Correct Answer ✔✔
They will improve homepage rankings
Two competing websites have the same number of links. Website A received all of its
links between January 2016 and January 2017. Website B received its links from
January 2016 to the present. Which website is likely to rank higher today for a search
that is equally relevant to both sites? - Correct Answer ✔✔ Website B, because it has
higher link freshness
Why is receiving 100 links from 10 different websites better than receiving 100 links
from the same website? - Correct Answer ✔✔ Links from 10 websites mean a higher
link diversity than links from one website
An editorial link is: - Correct Answer ✔✔ A link created voluntarily by another website
owner because he/she values the website's content
Sending out press releases to entice news organizations to do a story about a company
can result in links from these news organizations' websites. These links would be
considered: - Correct Answer ✔✔ Editorial links
Writing a blog post for someone else's blog and including links to one's own site would
give a website what kind of links? - Correct Answer ✔✔ Manual links
Content marketing differs from advertising in that: - Correct Answer ✔✔ Content
marketing is meant to entice readership/viewership on its own merits
A major advantage of creating content specifically with the goal of ranking well for a
popular search phrase is that: - Correct Answer ✔✔ The content will have built-in
distribution
Advertisers on a display network can pay through each of the following methods
EXCEPT: - Correct Answer ✔✔ Flat fee
Which of the following is NOT a targeting method available on the Google Display Ad
Network? - Correct Answer ✔✔ Past visits to competitors' websites
QUESTIONS & VALID CORRECT
ANSWERS ALL PASSED
Organic Search results are typically displayed: - Correct Answer ✔✔ Below the paid ads
For a search engine, "relevance" refers to: - Correct Answer ✔✔ The extent to which a
web page's content matches the searcher's query
Jane.com sells clothing and accessories. They want their line of maternity clothing to
show up on searches that include "maternity". What should the URL for the maternity
category page be? - Correct Answer ✔✔ https://jane.com/maternity
Including the word "maternity" in the alt text and file name of several images on the
maternity category page of Jane.com will improve the page's relevance score for
searches using the word 'maternity'. What other benefit can result from this? - Correct
Answer ✔✔ The images are more likely to show up on image searches that use
"maternity"
Even a highly relevant keyword may not be worth pursuing in your SEO if: - Correct
Answer ✔✔ The keyword has no traffic
"Long tail keywords" are: - Correct Answer ✔✔ Search terms with lower volume than
"fat head keywords"
If your website ranks 1, 9, 98, and 112 for four different keywords, on which keyword
should your website first target SEO efforts? - Correct Answer ✔✔ The keyword on
which your site ranks #9
The benefit of keyword mapping is: - Correct Answer ✔✔ - To make sure the most
appropriate webpage shows up on the SERP for every search phrase
- To organize SEO efforts across the many search phrases the website is targeting
- To prevent keyword cannibalization in a website's SEO efforts
(All of the above)
Why is a high bounce back rate a negative signal of a web page's quality? - Correct
Answer ✔✔ Because this behavior indicates that the searcher did not like what they
saw or find what they were looking for
A company wishing to rank for local searches should first: - Correct Answer ✔✔
Register and verify its business with Google's My Business
, What is the anchor text of this link: <a href="http://jane.com">Fashion deals</a> -
Correct Answer ✔✔ Fashion deals
I place the following link on my website: <a rel="nofollow"
href="http://jane.com">Fashion deals</a>. How will this link be treated differently by the
search engines? - Correct Answer ✔✔ The link will not pass link authority to jane.com
You have a website that sells widgets, and you have a category page specifically for
blue widgets. After some extensive outreach efforts, you are able to gain 100 links to
your blue widgets category page, but no links to your homepage. How will these new
links affect the rankings of your homepage on relevant searches? - Correct Answer ✔✔
They will improve homepage rankings
Two competing websites have the same number of links. Website A received all of its
links between January 2016 and January 2017. Website B received its links from
January 2016 to the present. Which website is likely to rank higher today for a search
that is equally relevant to both sites? - Correct Answer ✔✔ Website B, because it has
higher link freshness
Why is receiving 100 links from 10 different websites better than receiving 100 links
from the same website? - Correct Answer ✔✔ Links from 10 websites mean a higher
link diversity than links from one website
An editorial link is: - Correct Answer ✔✔ A link created voluntarily by another website
owner because he/she values the website's content
Sending out press releases to entice news organizations to do a story about a company
can result in links from these news organizations' websites. These links would be
considered: - Correct Answer ✔✔ Editorial links
Writing a blog post for someone else's blog and including links to one's own site would
give a website what kind of links? - Correct Answer ✔✔ Manual links
Content marketing differs from advertising in that: - Correct Answer ✔✔ Content
marketing is meant to entice readership/viewership on its own merits
A major advantage of creating content specifically with the goal of ranking well for a
popular search phrase is that: - Correct Answer ✔✔ The content will have built-in
distribution
Advertisers on a display network can pay through each of the following methods
EXCEPT: - Correct Answer ✔✔ Flat fee
Which of the following is NOT a targeting method available on the Google Display Ad
Network? - Correct Answer ✔✔ Past visits to competitors' websites
