DIGITAL MARKETING EXAM 1
QUESTIONS & VERIFIED ANSWERS
RATED 100% CORRECT
What is digital marketing - Correct Answer ✔✔ social media, email campaigns,
websites; strategies, processes, and tools that support the development/ measurement/
management of digital elements used for advertising.
URL? - Correct Answer ✔✔ uniform resource locator
domain name? - Correct Answer ✔✔ actual name of the website: my.okstate.edu
IP address? - Correct Answer ✔✔ - internet protocol
- string of numbers
- what computers use to locate the right website
server? - Correct Answer ✔✔ allows access to the site; delivers the content to the
specific user requesting it
cookie? - Correct Answer ✔✔ - stored on the browser (linked to your computer), to help
companies better fit your customer experience; auto-completes passwords and
recommends products.
web browser - Correct Answer ✔✔ allows you access to the internet, and provides tools
to navigate (chrome, safari)
web hosting - Correct Answer ✔✔ - Amazon, or GoDaddy
Primary website objective - Correct Answer ✔✔ - earn money through online sales/
advertising/ commission/ subscription/ provide info to lead to sales/ support a cause
2 types of site success problems - Correct Answer ✔✔ - traffic problem
- conversion problem: not enough buying
Types of traffic on website - Correct Answer ✔✔ - direct: someone types the address
- un-paid referral: click on email/ blog post
- paid referral: paid click-ads on google, etc.
- un-paid search: googling for suggestions
- paid search: google displaying ads
What counts as web conversion? - Correct Answer ✔✔ - purchasing
- leads (subscriptions)
, - engagement (clicks / watch videos)
- account creation
- click through
landing page? - Correct Answer ✔✔ page we direct them to (catching traffic)
conversion rate optimization? - Correct Answer ✔✔ we want them to stay on the page
as long as possible - Unique Value Prop??
Call to action - Correct Answer ✔✔ marketing email w/ something we want them to do
(usually in the form of a button)
A/B Testing - Correct Answer ✔✔ testing 2 different versions of the page to see which is
better received
web forms - Correct Answer ✔✔ to collect info from people (address/billing)
Upperfold - Correct Answer ✔✔ the part of a webpage you can see before you scroll -
catch their eye!
Web frameworks - design for usability - Correct Answer ✔✔ - follow web conventions:
visual elements, navigation bar, segmented information, logo in the upper left/ visual
shopping cart icon in the upper right
- visual hierarchy: usually feature a large "billboard" displaying top selling/ discounted
items
- low distractions
Web frameworks - conversion-centered - Correct Answer ✔✔ - want to catch their eye,
and subtly/explicitly tell the customer what you want them to do
- answer 3 questions: offering?, why should they buy?, what to do next?
- need to understand their UVP
Web frameworks - mobile first - Correct Answer ✔✔ - design for smaller screens
- add features / content for larger screens
Web frameworks - subscription sites - Correct Answer ✔✔ - earn $$$ from monetizing
free subscriptions with ad content
Long copy landing pages work well with what types of products/buyers? How can they
be made most effective? - Correct Answer ✔✔ work well with:
- high priced items
- health/fitness products
- skeptical buyers
- competitive industries
- new technology
Best practices:
QUESTIONS & VERIFIED ANSWERS
RATED 100% CORRECT
What is digital marketing - Correct Answer ✔✔ social media, email campaigns,
websites; strategies, processes, and tools that support the development/ measurement/
management of digital elements used for advertising.
URL? - Correct Answer ✔✔ uniform resource locator
domain name? - Correct Answer ✔✔ actual name of the website: my.okstate.edu
IP address? - Correct Answer ✔✔ - internet protocol
- string of numbers
- what computers use to locate the right website
server? - Correct Answer ✔✔ allows access to the site; delivers the content to the
specific user requesting it
cookie? - Correct Answer ✔✔ - stored on the browser (linked to your computer), to help
companies better fit your customer experience; auto-completes passwords and
recommends products.
web browser - Correct Answer ✔✔ allows you access to the internet, and provides tools
to navigate (chrome, safari)
web hosting - Correct Answer ✔✔ - Amazon, or GoDaddy
Primary website objective - Correct Answer ✔✔ - earn money through online sales/
advertising/ commission/ subscription/ provide info to lead to sales/ support a cause
2 types of site success problems - Correct Answer ✔✔ - traffic problem
- conversion problem: not enough buying
Types of traffic on website - Correct Answer ✔✔ - direct: someone types the address
- un-paid referral: click on email/ blog post
- paid referral: paid click-ads on google, etc.
- un-paid search: googling for suggestions
- paid search: google displaying ads
What counts as web conversion? - Correct Answer ✔✔ - purchasing
- leads (subscriptions)
, - engagement (clicks / watch videos)
- account creation
- click through
landing page? - Correct Answer ✔✔ page we direct them to (catching traffic)
conversion rate optimization? - Correct Answer ✔✔ we want them to stay on the page
as long as possible - Unique Value Prop??
Call to action - Correct Answer ✔✔ marketing email w/ something we want them to do
(usually in the form of a button)
A/B Testing - Correct Answer ✔✔ testing 2 different versions of the page to see which is
better received
web forms - Correct Answer ✔✔ to collect info from people (address/billing)
Upperfold - Correct Answer ✔✔ the part of a webpage you can see before you scroll -
catch their eye!
Web frameworks - design for usability - Correct Answer ✔✔ - follow web conventions:
visual elements, navigation bar, segmented information, logo in the upper left/ visual
shopping cart icon in the upper right
- visual hierarchy: usually feature a large "billboard" displaying top selling/ discounted
items
- low distractions
Web frameworks - conversion-centered - Correct Answer ✔✔ - want to catch their eye,
and subtly/explicitly tell the customer what you want them to do
- answer 3 questions: offering?, why should they buy?, what to do next?
- need to understand their UVP
Web frameworks - mobile first - Correct Answer ✔✔ - design for smaller screens
- add features / content for larger screens
Web frameworks - subscription sites - Correct Answer ✔✔ - earn $$$ from monetizing
free subscriptions with ad content
Long copy landing pages work well with what types of products/buyers? How can they
be made most effective? - Correct Answer ✔✔ work well with:
- high priced items
- health/fitness products
- skeptical buyers
- competitive industries
- new technology
Best practices:
