DIGITAL MARKETING EXAM 1
CHAPTER 1-7 QUESTIONS &
ELABORATED COMPLETE
SOLUTIONS PASSED 100%
URL (Uniform Resource Locator) - Correct Answer ✔✔ are the Web site addresses you
enter into the address bar of your browser. They contain the domain name of a site
(such as facebook.com) and any directories and files that you're trying to open.
domain name - Correct Answer ✔✔ the part of a network address that identifies it as
belonging to a particular domain.
IP Address (Internet Protocol) - Correct Answer ✔✔ An IP address, or Internet Protocol
address, is a series of numbers that identifies any device on a network. Computers use
IP addresses to communicate with each other both over the internet as well as on other
networks.
sever - Correct Answer ✔✔ An ad server is a web server that stores online marketing
advertisements and delivers them to digital supports like websites, mobile sites or
mobile apps. The ad server's interface allows users to manage their advertisements.
cookie - Correct Answer ✔✔ Cookies (also referred to as HTTP cookies or browser
cookies) are small text files stored in a web user's browser directory or data folder.
Sever- side programming language - Correct Answer ✔✔ examples of popular server-
side web languages include PHP, Python, Ruby, C#, and JavaScript (NodeJS).
Client- side programming language - Correct Answer ✔✔ Client-side scripting simply
means running scripts, such as JavaScript, on the client device, usually within a
browser. All kinds of scripts can run on the client side if they are written in JavaScript,
because JavaScript is universally supported.
Web Browser - Correct Answer ✔✔ A web browser takes you anywhere on the internet.
It retrieves information from other parts of the web and displays it on your desktop or
mobile device
Transport Layer Security (TLS) - Correct Answer ✔✔ Transport Layer Security (TLS)
encrypts data sent over the Internet to ensure that eavesdroppers and hackers are
unable to see what you transmit which is particularly useful for private and sensitive
information such as passwords, credit card numbers, and personal correspondence.
, Web hosting - Correct Answer ✔✔ he activity or business of providing storage space
and access for websites.
Direct Traffic - Correct Answer ✔✔ Type the URL directly into their brower's URL bar
•Recognizable brand
•Easy-to-remember URL
•Bookmarked pages
•Mobile app
Paid Referral Traffic - Correct Answer ✔✔ •Banner ads
•Text ads
•Video ads
•Affiliates
•Link purchases (not recommended)
Web Design Frameworks - Correct Answer ✔✔ •Design for Usability
•Conversion-centered Design
•Three Questions
•Segments
•Mobile first
Segments - Correct Answer ✔✔ •Conversion, or the next step in the conversion
process, should appeal to a variety of customers
•Segmentation can have many dimensions
-Search versus category navigation
-Browse versus directed shopping
-Product category
-New versus returning customer
-Preference for online versus in-store shopping
-Many more
Web Page Elements - Correct Answer ✔✔ •Color Scheme
•Buttons
•Images
•Navigation
•Trust Symbols
•Video
•Forms
•Phone Numbers
Landing Pages - Correct Answer ✔✔ •Single product
•Multi product
•Lead generation
•Subscription
•Long copy
•Single purpose
CHAPTER 1-7 QUESTIONS &
ELABORATED COMPLETE
SOLUTIONS PASSED 100%
URL (Uniform Resource Locator) - Correct Answer ✔✔ are the Web site addresses you
enter into the address bar of your browser. They contain the domain name of a site
(such as facebook.com) and any directories and files that you're trying to open.
domain name - Correct Answer ✔✔ the part of a network address that identifies it as
belonging to a particular domain.
IP Address (Internet Protocol) - Correct Answer ✔✔ An IP address, or Internet Protocol
address, is a series of numbers that identifies any device on a network. Computers use
IP addresses to communicate with each other both over the internet as well as on other
networks.
sever - Correct Answer ✔✔ An ad server is a web server that stores online marketing
advertisements and delivers them to digital supports like websites, mobile sites or
mobile apps. The ad server's interface allows users to manage their advertisements.
cookie - Correct Answer ✔✔ Cookies (also referred to as HTTP cookies or browser
cookies) are small text files stored in a web user's browser directory or data folder.
Sever- side programming language - Correct Answer ✔✔ examples of popular server-
side web languages include PHP, Python, Ruby, C#, and JavaScript (NodeJS).
Client- side programming language - Correct Answer ✔✔ Client-side scripting simply
means running scripts, such as JavaScript, on the client device, usually within a
browser. All kinds of scripts can run on the client side if they are written in JavaScript,
because JavaScript is universally supported.
Web Browser - Correct Answer ✔✔ A web browser takes you anywhere on the internet.
It retrieves information from other parts of the web and displays it on your desktop or
mobile device
Transport Layer Security (TLS) - Correct Answer ✔✔ Transport Layer Security (TLS)
encrypts data sent over the Internet to ensure that eavesdroppers and hackers are
unable to see what you transmit which is particularly useful for private and sensitive
information such as passwords, credit card numbers, and personal correspondence.
, Web hosting - Correct Answer ✔✔ he activity or business of providing storage space
and access for websites.
Direct Traffic - Correct Answer ✔✔ Type the URL directly into their brower's URL bar
•Recognizable brand
•Easy-to-remember URL
•Bookmarked pages
•Mobile app
Paid Referral Traffic - Correct Answer ✔✔ •Banner ads
•Text ads
•Video ads
•Affiliates
•Link purchases (not recommended)
Web Design Frameworks - Correct Answer ✔✔ •Design for Usability
•Conversion-centered Design
•Three Questions
•Segments
•Mobile first
Segments - Correct Answer ✔✔ •Conversion, or the next step in the conversion
process, should appeal to a variety of customers
•Segmentation can have many dimensions
-Search versus category navigation
-Browse versus directed shopping
-Product category
-New versus returning customer
-Preference for online versus in-store shopping
-Many more
Web Page Elements - Correct Answer ✔✔ •Color Scheme
•Buttons
•Images
•Navigation
•Trust Symbols
•Video
•Forms
•Phone Numbers
Landing Pages - Correct Answer ✔✔ •Single product
•Multi product
•Lead generation
•Subscription
•Long copy
•Single purpose
