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ISQS 3344 FLAMM EXAM 2 2026 WITH
QUESTIONS AND CORRECT ANWSERS
robust design - correct anwser-one with small variation to designing a
product or service
customer benefit package - correct anwser--must support
corporate/business strategy
-needs to make product/service more valuable
-customer needs to know who you are and what you sell
strategic importance of design - correct anwser-products/services must
support the company's business strategy by satisfying the target audiences
need and preferences
STORY: casa blanca :strategic importance of design - correct anwser--
lubbock location to copy ruidoso
-extremely slow(lunch) service and food prep
-flamm left 2 different times after waiting an hour for food
-closed after 6 months
-didnt recognize that lubbock customers did not have the leisure that
vacationers in ruidoso have
-location needs to match environment
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Must know - correct anwser--customer needs
-how good/service will satisfy customer need
-how to relate customer wants to product "hows" and relationship between
the firms "hows" (CBP)
-how to compete on products ; benchmarks
issues for product design - correct anwser--robust: high quality; functions
well for a long time
*car engine in 70's- electronic ignition made it so there were less moving
parts to get corroded and led to less tuneups
-value engineering and analysis (value added to consume
*harley davidson video- extreme failure testing
taguchi loss function - correct anwser--design the product to not be
sensitive to variations during manufacturing or delivery process
* pharmacy - make calling in a RX a more robust service through verifying
that that the RX is correct by checking last name and order #
-shows that costs increase as the product moves away from what the
customer wants (rejection size)
-tighter tolerance (alpha) in design of manufactured good = better quality
-smaller standard deviation= better (less chance it will break/fail)
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module design - correct anwser--main advantage: less finished goods in
inventory (excess $ tied up in GAS)
-simplify assembly of product
-keys to design: fewer parts and simple design
design new product reliability - correct anwser--functional failure: the
part/service fails right out of box, low quality
-reliability failure: refers to the life of the product and how long it lasts
-series
-parallel
series - correct anwser--no overlapping process
-failure/inaccuracy is cumulative
-R=(P1)(P2)(P3)....(Pn)
parallel - correct anwser--multiple products being worked on at once
-better reliability
-start with lowest reliability and increase the efficiency (add identical jobs)
-R=1-(1-p1)(1=P2)(1-P3)...(1-Pn)
service encounter design - correct anwser--customer contact behavior and
skill
ISQS 3344 FLAMM EXAM 2 2026 WITH
QUESTIONS AND CORRECT ANWSERS
robust design - correct anwser-one with small variation to designing a
product or service
customer benefit package - correct anwser--must support
corporate/business strategy
-needs to make product/service more valuable
-customer needs to know who you are and what you sell
strategic importance of design - correct anwser-products/services must
support the company's business strategy by satisfying the target audiences
need and preferences
STORY: casa blanca :strategic importance of design - correct anwser--
lubbock location to copy ruidoso
-extremely slow(lunch) service and food prep
-flamm left 2 different times after waiting an hour for food
-closed after 6 months
-didnt recognize that lubbock customers did not have the leisure that
vacationers in ruidoso have
-location needs to match environment
,2 |Page
Must know - correct anwser--customer needs
-how good/service will satisfy customer need
-how to relate customer wants to product "hows" and relationship between
the firms "hows" (CBP)
-how to compete on products ; benchmarks
issues for product design - correct anwser--robust: high quality; functions
well for a long time
*car engine in 70's- electronic ignition made it so there were less moving
parts to get corroded and led to less tuneups
-value engineering and analysis (value added to consume
*harley davidson video- extreme failure testing
taguchi loss function - correct anwser--design the product to not be
sensitive to variations during manufacturing or delivery process
* pharmacy - make calling in a RX a more robust service through verifying
that that the RX is correct by checking last name and order #
-shows that costs increase as the product moves away from what the
customer wants (rejection size)
-tighter tolerance (alpha) in design of manufactured good = better quality
-smaller standard deviation= better (less chance it will break/fail)
, 3 |Page
module design - correct anwser--main advantage: less finished goods in
inventory (excess $ tied up in GAS)
-simplify assembly of product
-keys to design: fewer parts and simple design
design new product reliability - correct anwser--functional failure: the
part/service fails right out of box, low quality
-reliability failure: refers to the life of the product and how long it lasts
-series
-parallel
series - correct anwser--no overlapping process
-failure/inaccuracy is cumulative
-R=(P1)(P2)(P3)....(Pn)
parallel - correct anwser--multiple products being worked on at once
-better reliability
-start with lowest reliability and increase the efficiency (add identical jobs)
-R=1-(1-p1)(1=P2)(1-P3)...(1-Pn)
service encounter design - correct anwser--customer contact behavior and
skill
