SPMT 370 Unit 2 Test – 108 Questions on Consumer Behavior, Attitudes, Learning & Memory

This document contains 108 exam-style questions and verified answers for SPMT 370 Unit 2, focusing on consumer behavior, personality, persuasion, perception, learning, and memory processes within a sport marketing context. It thoroughly covers core psychological foundations including consumer personality, brand personality, self-concept and self-congruency theory, the ABC approach to attitudes, hierarchy of effects, functional theory of attitudes, and the Theory of Reasoned Action. In addition, it explores persuasion models such as the Elaboration Likelihood Model, central and peripheral routes, message and source effects, serial position effects, persuasion appeals, and the matchup hypothesis. The document also provides an in-depth review of consumer perception and learning processes, including classical and instrumental conditioning, shaping, nudge marketing, subliminal processing, selective attention, selective distortion, and divided versus full attention. Memory systems are comprehensively addressed, including sensory memory (iconic, echoic, olfactory, haptic), workbench memory, long-term memory, episodic memory, nostalgia, chunking, dual sensory coding, elaboration, retrieval, recall, recognition, schemas, prototypes, exemplars, scripts, and associated networks. The material aligns closely with consumer behavior frameworks commonly presented in sport marketing and sport consumer behavior textbooks such as Consumer Behavior in Sport and Events by Daniel C. Funk and Jeff James, as well as upper-level sport marketing coursework emphasizing psychological and cognitive processes in sport consumption. This document is especially suitable for: Undergraduate students enrolled in SPMT 370 or advanced Sport Marketing courses Sport Management majors studying consumer behavior in sport Business or Marketing students taking Consumer Behavior Kinesiology students specializing in sport marketing or sport administration Students preparing for Unit 2 tests, midterms, or upper-division consumer psychology exams Keywords: consumer personality, brand personality, self concept, self congruency theory, ABC approach, hierarchy of effects, functional theory of attitudes, theory of reasoned action, elaboration likelihood model, persuasion, central route, peripheral route, message effects, source effects, serial position effect, consumer perception, classical conditioning, instrumental conditioning, nudge marketing, subliminal marketing, selective attention, divided attention, sensory marketing, memory systems, sensory memory, workbench memory, long term memory, episodic memory, schemas, prototype, exemplar, consumer learning, sport consumer behavior, exam questions and answers