Marketing Management Test Bank 6th Edition | Dawn Iacobucci

TEST BANK
Marketing Management
DAWN IACOBUCCI
6th Edition

,1|P age
TEST BANK FOR MARKETING MANAGEMENT 6TH EDITION BY
DAWN IACOBUCCI FULL TESTBANK ALL CHAPTERS INCLUDED
Chapter 01 - Why Is Marketing Management Important?
1. If you ask the average person, “What is marketing?” you might
hear something like, “Marketers make people
buy stuff they don’t need and can’t afford.”
a. True
b. False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Moderate
QUESTION TYPE:
True / False
HAS VARIABLES:
False
NATIONAL STANDARDS: United States - BUS PROG: Promotion LOCAL
STANDARDS:
United States - OH - Default City - DISC: Customer
TOPICS:
1-1 Defining Marketing
KEYWORDS:
Bloom's: Understand
DATE CREATED:
8/16/2021 10:22 AM
DATE MODIFIED:
8/19/2021 8:18 AM



2. Marketing is defined as an exchange between a firm and its customers.
a. True
b. False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
QUESTION TYPE:
True / False
HAS VARIABLES:
False

,2|P age
NATIONAL STANDARDS: United States - BUSPROG Communication LOCAL
STANDARDS:
United States - OH - Default City - DISC: Customer
TOPICS:
1-2 Marketing Is an Exchange Relationship
KEYWORDS:
Bloom's: Remember
DATE CREATED:
8/16/2021 10:22 AM
DATE MODIFIED:
8/19/2021 8:18 AM



3. Customers typically do not mind paying for purchases if they really want
what they are purchasing.
a. True
b. False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Moderate
QUESTION TYPE:
True / False
HAS VARIABLES:
False
NATIONAL STANDARDS: United States - BUSPROG - Reflective Thinking
LOCAL STANDARDS:
United States - OH - Default City - DISC: Customer
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Page 2

TOPICS:
1-2 Marketing Is an Exchange Relationship
KEYWORDS:
Bloom's: Understand
DATE CREATED:
8/16/2021 10:22 AM
DATE MODIFIED:
8/19/2021 8:18 AM

, 3|P age


4. John just purchased a new Honda Civic from the local Honda dealership.
Even though John was happy and
Honda made a profit, this was not a symbiotic relationship.
a. True

b. False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Challenging
QUESTION TYPE:
True / False
HAS VARIABLES:
False
NATIONAL STANDARDS: United States - BUSPROG - Reflective Thinking
LOCAL STANDARDS:
United States - OH - Default City - DISC: Customer
TOPICS:
1-2 Marketing Is an Exchange Relationship
KEYWORDS:
Bloom's: Apply
DATE CREATED:
8/16/2021 10:22 AM
DATE MODIFIED:
8/19/2021 8:18 AM


5. Marketers try to figure out what customers want and then they try to
figure out how to provide it and make
money doing so.
a. True
b. False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Moderate
QUESTION TYPE:
True / False