Exam Study Questions with Correct
Answers
1. In the retail product cycle, what step comes after distribution and products? -
ANSWER selling
2. What item is a retail product - ANSWER car tire
3. A large facility that manufacturers sent large quantities of product to then
distributed to stores is called - ANSWER distribution center
4. The period key term in retail for a period fo time that an item remains
usable, or fir for consumption is called: - ANSWER shelf life
5. Customers of a popular shoe store chain can purchase items in-store and on-
line or via their mobile app. the customer also receives texts and emails
about current promotions and sales. This is an example of: - ANSWER
Omni-channel retailing
6. What's considered a retail service? - ANSWER car wash
7. When planning for inventory, a company's goal is to have - ANSWER more
supply than demand
, 8. Which of the following is most likely to be a role in a retail career -
ANSWER buyer
9. When distribution team members use replenishment reports to retrieve
quantities of items to be sent to stores they are: - ANSWER picking **
10.Marketing programs that track purchase history, personal information and
preferences and provide incentives to loyal, repeat customers are called: -
ANSWER loyalty programs
11.Which of the following key performance indicators can be used to measure
whether all employees in the company are reaching their sales goals? -
ANSWER Number of sales per employee
12.In the customer loyalty life cycle, the customer has a want or need, then
considered different purchasing options. What step comes next? - ANSWER
customer chooses a buying option
13.Which of the following is a good tip for connecting with customers in a
retail store? - ANSWER greet within 30 seconds of their arrival
14.During the selling process, you assess the needs of the customer by asking
the questions that get the customer tp provide details about what they want
or need. These questions are typically not answered with a yes or no -
ANSWER open-ended questions