Consumer Behavior: Buying, Having, and Being Test Bank 13th Edition | Solomon

TEST BANK
Consumer Behavior: Buying, Having, and Being, Global Edition
MICHAEL R. SOLOMON
13th Edition

,Test Bank for Consumer Behavior Buying,
Having, Being, 13e Michael Solomon

Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

1) A(n) is a person who identifies a need or desire, makes a purchase, and
then disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content
generator Answer:
B
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a
dress that she liked in her size. After spending hours at the mall, Jenny decided to order
her dress online and just return it if it was not exactly right. This story is an example of
how consumer behavior is a(n) .
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Analytical thinking

3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy
needs and desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing
research Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge




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,4) Which term refers to the bond between product and consumer that is difficult for
competitors to break?
A) brand loyalty
B) custom
C) patronage
D) relationshi
p Answer: A
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

5) Which of the following time periods is encompassed in the study of consumer behavior?
A) prepurchase
B) purchase
C) postpurchase
D) All of the above
Answer: D
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

6) Which of the following is NOT a stage of the consumption process?
A) desire
B) prepurchase
C) purchase
D) postpurchas
e Answer: A
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

7) According to the basic marketing concept, a firm exists to , only to the extent
that they understand the people or organizations that will use the products and services
they sell.
A) influence popular culture
B) dominate market share
C) nurture relationships
D) satisfy
needs Answer:
D Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge




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, 8) Which of the following is NOT considered a demographic?
A) sex
B) income
C) lifestyle
D) occupatio
n Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

9) A transaction in which two or more organizations or people give and receive
something of value is called .
A) buyer behavior
B) an exchange
C) perception
D) consumer
perspective Answer: B
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

10) are statistics that measure observable aspects of population.
A) Psychographics
B) Lifestyles
C) Demographics
D) Benefits
Answer: C
Diff: 2
LO: 1.1: Consumer behavior is a
process. AACSB: Application of
knowledge

11) When a transaction occurs between two or more organizations or people who give
and receive something of value, an exchange has taken place.
Answer: TRUE
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

12) According to the definition of consumer behavior, how a consumer disposes of an idea
and accepts another is part of consumer behavior.
Answer: TRUE
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge




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