Early media effects theories predicted that everyone was influenced in the same way. This is referred
to as:
A. The Hypodermic Needle Model
B. None of the above
C. The Everyone's Affected in the Same Way Model
D. The Similar Effects Model - Answers A. The Hypodermic Needle Model
Imagine that you watched a horror movie, and your heart began to beat faster. This is an effect of
media on:
A. Your physiology
B. Your cognitions
C. Your affect
D. Your behaviors - Answers A. Your physiology
K I _ _ is an example of a(n) __________ measure of aggression.
A. Behavioral
B. Cognitive
C. Affective
D. Verbal - Answers B. Cognitive
Which of the following IS NOT a type of media effect discussed in class?
A. Effects on behaviors
B. Effects on attitudes
C. Effects on affect
D. Effects on norms - Answers D. Effects on norms
In class, we learned about a type of media effect in which your original baseline is strengthened
through media use. Which of the following is an example of that type of effect?
A. A media campaign that causes you to change your behavior for a short period of time
B. Exposure to content from which you learn something new (like that Niagara Falls is actually moving
backward about 2.5 feet per year, because the water erodes the rim of the falls - true fact!)
C. Selective exposure to certain media that already fits with the way that you feel about the world
D. Consistent media use that changes the way that you feel about the world - Answers C. Selective
exposure to certain media that already fits with the way that you feel about the world
Which of the following is true?
A. Media effects can occur following exposure to a message or a series of messages
B. Media effects can only occur among individual humans
C. Media effects can only be measured in terms of human behavior
D. All are true statements - Answers A. Media effects can occur following exposure to a message or a
series of messages
Media effects research began during World War II, when scientists began to study:
A. Military communication between generals and soldiers
B. Propaganda
C. Franklin Roosevelt's Fireside Chats
D. The advent of televisions in homes - Answers B. Propaganda
After you watch the presidential debates, you donate money to the candidate of your choices. This is
an example of media effects on:
A. Your affect
B. Your attitudes
C. Your behavior
D. Your cognitions - Answers C. Your behavior