CMN 170V FINAL | UC DAVIS - SPRING 2026 UPDATE | QUESTIONS AND ANSWERS |
WITH COMPLETE SOLUTION
What are the characteristics of digitalization? - (ANSWER)-Digital footprint
-Timeless Time
-Death of Distance
-Poly-directionality
-Network structure
-Network externalities
-Economies of scale
-Media richness selection
-Exposure selection
-Algorithmification: A.I
What is the digital footprint? - (ANSWER)-Storage and computation convergence
-Examples: Google location tracker, video of amazing mind reader who was able to find out private
information about people through the internet, recording everything, justdelete.me
What is timeless time? - (ANSWER)•The social practice that aims at negating sequence to install
ourselves in perennial simultaneity and simultaneous ubiquity
•Technology allows you to have a real time communication with someone like through a chat or
asynchronous communication (like a forum post)
•Timeless time refers to the fact that the combination of synchronous and asynchronous information
processing allows to negate sequences
What is the death of distance? - (ANSWER)•You can communicate with anyone around the world,
distance is no longer a factor
What is poly-directionality? - (ANSWER)-From one to one: telephone, letter
-From one to many: radio, TV
-From man to one: election, applause
-From many to many: meetings
,CMN 170V FINAL | UC DAVIS - SPRING 2026 UPDATE | QUESTIONS AND ANSWERS |
WITH COMPLETE SOLUTION
What is network structure? - (ANSWER)•The Internet and World Wide Web are NOT the same, even
though they are often used interchangeably
•Social Network Analysis DOES NOT exclusively applies to online networks like Facebook. Social network
analysis applies to all kinds of social networks, also offline, for example when you think about with
whom to go to the movies
•There is a small average path length
In regards to network structure, who is the father of the world wide web? - (ANSWER)Tim Berners-Lee
In regards to network structure, what is homophily? - (ANSWER)Love of the like, like friendship by race
or political blogs
In regards to network structure, what is network centrality? - (ANSWER)Who is in the center of the
network?
True or False. In regards to space of flows, what matters is the network space not the geographic space.
- (ANSWER)True
What are the three characteristics of digitalization that make up of space of flows? - (ANSWER)-Death of
distance
-Poly-directionality
-Network structure
What are network externalities? - (ANSWER)When the value of a product to the one user depends on
how many other users there are
What is positive network externalities? - (ANSWER)Positive network externalities means the more
people, the more benefit for everybody
, CMN 170V FINAL | UC DAVIS - SPRING 2026 UPDATE | QUESTIONS AND ANSWERS |
WITH COMPLETE SOLUTION
In regards to economies of scale, what is a fixed cost? - (ANSWER)land, machines, etc.
In regards to economies of scale, what are marginal costs? - (ANSWER)workers, buy new materials, the
more you produce, the cheaper it gets
In regards to economies of scale, what is the variable cost? - (ANSWER)sum of all the marginal costs
True or False. In regards to economies of scale, in digital products, most costs are related to fixed costs. -
(ANSWER)True
True or False. In regards to economies of scale, digital products have infinite economies of scale -
(ANSWER)True
What is media richness selection? - (ANSWER)The ability to:
-handle multiple cues simultaneously
-facilitate rapid feedback
-establish a personal focus
-utilize natural language
-High media richness: face-to-face dialogue
-low media richness: letter, email
What is exposure selection? - (ANSWER)Selectable degree of privacy and identity
What is algorithmification? - (ANSWER)•Previous tasks done by humans are now done by algorithms
and machines
•Web. 1.0 (Organizations) → Web 2.0 (People) → Web 3.0 (Semantic Web, Internet of Things)
oThings capable of predicting own behavior, assessing own health, adaption to new environments,
coordinating distributed resources, etc.
WITH COMPLETE SOLUTION
What are the characteristics of digitalization? - (ANSWER)-Digital footprint
-Timeless Time
-Death of Distance
-Poly-directionality
-Network structure
-Network externalities
-Economies of scale
-Media richness selection
-Exposure selection
-Algorithmification: A.I
What is the digital footprint? - (ANSWER)-Storage and computation convergence
-Examples: Google location tracker, video of amazing mind reader who was able to find out private
information about people through the internet, recording everything, justdelete.me
What is timeless time? - (ANSWER)•The social practice that aims at negating sequence to install
ourselves in perennial simultaneity and simultaneous ubiquity
•Technology allows you to have a real time communication with someone like through a chat or
asynchronous communication (like a forum post)
•Timeless time refers to the fact that the combination of synchronous and asynchronous information
processing allows to negate sequences
What is the death of distance? - (ANSWER)•You can communicate with anyone around the world,
distance is no longer a factor
What is poly-directionality? - (ANSWER)-From one to one: telephone, letter
-From one to many: radio, TV
-From man to one: election, applause
-From many to many: meetings
,CMN 170V FINAL | UC DAVIS - SPRING 2026 UPDATE | QUESTIONS AND ANSWERS |
WITH COMPLETE SOLUTION
What is network structure? - (ANSWER)•The Internet and World Wide Web are NOT the same, even
though they are often used interchangeably
•Social Network Analysis DOES NOT exclusively applies to online networks like Facebook. Social network
analysis applies to all kinds of social networks, also offline, for example when you think about with
whom to go to the movies
•There is a small average path length
In regards to network structure, who is the father of the world wide web? - (ANSWER)Tim Berners-Lee
In regards to network structure, what is homophily? - (ANSWER)Love of the like, like friendship by race
or political blogs
In regards to network structure, what is network centrality? - (ANSWER)Who is in the center of the
network?
True or False. In regards to space of flows, what matters is the network space not the geographic space.
- (ANSWER)True
What are the three characteristics of digitalization that make up of space of flows? - (ANSWER)-Death of
distance
-Poly-directionality
-Network structure
What are network externalities? - (ANSWER)When the value of a product to the one user depends on
how many other users there are
What is positive network externalities? - (ANSWER)Positive network externalities means the more
people, the more benefit for everybody
, CMN 170V FINAL | UC DAVIS - SPRING 2026 UPDATE | QUESTIONS AND ANSWERS |
WITH COMPLETE SOLUTION
In regards to economies of scale, what is a fixed cost? - (ANSWER)land, machines, etc.
In regards to economies of scale, what are marginal costs? - (ANSWER)workers, buy new materials, the
more you produce, the cheaper it gets
In regards to economies of scale, what is the variable cost? - (ANSWER)sum of all the marginal costs
True or False. In regards to economies of scale, in digital products, most costs are related to fixed costs. -
(ANSWER)True
True or False. In regards to economies of scale, digital products have infinite economies of scale -
(ANSWER)True
What is media richness selection? - (ANSWER)The ability to:
-handle multiple cues simultaneously
-facilitate rapid feedback
-establish a personal focus
-utilize natural language
-High media richness: face-to-face dialogue
-low media richness: letter, email
What is exposure selection? - (ANSWER)Selectable degree of privacy and identity
What is algorithmification? - (ANSWER)•Previous tasks done by humans are now done by algorithms
and machines
•Web. 1.0 (Organizations) → Web 2.0 (People) → Web 3.0 (Semantic Web, Internet of Things)
oThings capable of predicting own behavior, assessing own health, adaption to new environments,
coordinating distributed resources, etc.
