CCI 150 STUDY GUIDE 2026 EXAM QUESTIONS AND
SOLUTIONS SCORED A+
✔✔SWEEPS - ✔✔rating period of high intensity during February, May, July, and
November
TV try to get ratings up and play favorite shows and re-runs, new episode specials etc.
✔✔Written Diaries - ✔✔used to measure audiences in smaller TV and radio markets
People agree to participate for a week at a time
anonymous- record demographics
✔✔Set-top boxes - ✔✔electronic meters that measure TV Consumption
plug into TV and record the channel, length and time
✔✔Portable people meters - ✔✔size of small cell phone
agrees to wear for week at a time
record TV and radio consumption
audio signal is embedded in radio and TV and is recorded
✔✔ change is caused by - ✔✔money, power, technology
✔✔Infotainment - ✔✔Weather, sports, celebrities
✔✔3 Types of Mass Media - ✔✔Printing, Electronic, Chemical
✔✔4 Ways Media Makes Money - ✔✔1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
✔✔WHO OWNS THE MEDIA - ✔✔not the government, mostly businesses
✔✔convergence - ✔✔coming together with the different types of media
✔✔Narcotizing Dysfunction - ✔✔tuning out because we hear about it too much
✔✔Spiral of Science - ✔✔Won't speak out when you realize you are in minority
✔✔George Gerber - ✔✔Mean World Syndrome- watching violence doesn't make you
violent, it makes you afraid
✔✔Cathartic Affect - ✔✔Violence and media might be good for us
✔✔Catalytic Theory - ✔✔Seeing violence in media might cause you to be violence
, ✔✔Two-Step Flow Model - ✔✔1. message from the media
2. getting more information maybe from opinion leaders
✔✔Public Relations - ✔✔two way communication between an organization and its'
publics; management function
✔✔Functions of PR - ✔✔1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
✔✔4 step process of PR - ✔✔Research
Action Planning
Communication
Evaluation
✔✔Edward Bernays - ✔✔the father of modern P.R.
Says you need to attack PR problems through planning and research
✔✔Advertising - ✔✔use of mass media to persuade an audience to choose a particular
good or service
✔✔Branding - ✔✔a time-honored way to sell ta product or service
✔✔Magic Number - ✔✔# of people you have to survey to be representative of any
population (384)
✔✔Margin of Error - ✔✔How likely it is to be wrong
✔✔Evaluate a survey - ✔✔how many interviewed, how many were selected, when it
was taken, who paid for it, Margin of error, how it was conducted, how they were
worked
✔✔Target Audience - ✔✔Who are you specifically trying to reach?
✔✔Task - ✔✔What is your goal? Increase Sale?
✔✔Time Frame - ✔✔How much time do you have to spend on this?
✔✔Amount of change - ✔✔What amount of change?
✔✔The media are pervasive - ✔✔Media is a huge part of our lives
SOLUTIONS SCORED A+
✔✔SWEEPS - ✔✔rating period of high intensity during February, May, July, and
November
TV try to get ratings up and play favorite shows and re-runs, new episode specials etc.
✔✔Written Diaries - ✔✔used to measure audiences in smaller TV and radio markets
People agree to participate for a week at a time
anonymous- record demographics
✔✔Set-top boxes - ✔✔electronic meters that measure TV Consumption
plug into TV and record the channel, length and time
✔✔Portable people meters - ✔✔size of small cell phone
agrees to wear for week at a time
record TV and radio consumption
audio signal is embedded in radio and TV and is recorded
✔✔ change is caused by - ✔✔money, power, technology
✔✔Infotainment - ✔✔Weather, sports, celebrities
✔✔3 Types of Mass Media - ✔✔Printing, Electronic, Chemical
✔✔4 Ways Media Makes Money - ✔✔1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
✔✔WHO OWNS THE MEDIA - ✔✔not the government, mostly businesses
✔✔convergence - ✔✔coming together with the different types of media
✔✔Narcotizing Dysfunction - ✔✔tuning out because we hear about it too much
✔✔Spiral of Science - ✔✔Won't speak out when you realize you are in minority
✔✔George Gerber - ✔✔Mean World Syndrome- watching violence doesn't make you
violent, it makes you afraid
✔✔Cathartic Affect - ✔✔Violence and media might be good for us
✔✔Catalytic Theory - ✔✔Seeing violence in media might cause you to be violence
, ✔✔Two-Step Flow Model - ✔✔1. message from the media
2. getting more information maybe from opinion leaders
✔✔Public Relations - ✔✔two way communication between an organization and its'
publics; management function
✔✔Functions of PR - ✔✔1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
✔✔4 step process of PR - ✔✔Research
Action Planning
Communication
Evaluation
✔✔Edward Bernays - ✔✔the father of modern P.R.
Says you need to attack PR problems through planning and research
✔✔Advertising - ✔✔use of mass media to persuade an audience to choose a particular
good or service
✔✔Branding - ✔✔a time-honored way to sell ta product or service
✔✔Magic Number - ✔✔# of people you have to survey to be representative of any
population (384)
✔✔Margin of Error - ✔✔How likely it is to be wrong
✔✔Evaluate a survey - ✔✔how many interviewed, how many were selected, when it
was taken, who paid for it, Margin of error, how it was conducted, how they were
worked
✔✔Target Audience - ✔✔Who are you specifically trying to reach?
✔✔Task - ✔✔What is your goal? Increase Sale?
✔✔Time Frame - ✔✔How much time do you have to spend on this?
✔✔Amount of change - ✔✔What amount of change?
✔✔The media are pervasive - ✔✔Media is a huge part of our lives
