CMN 10V Final Exam – Questions With Complete
Solutions
Save
Terms in this set (238)
mass media effect a change in an outcome within a person or social
entity that is due to mass media influence following
exposure to a mass media message or series of
messages
types of mass media effects 1. cognitions
2. attitudes
3. beliefs
4. affects
5. physiology
6. behavior
differential susceptibility cause mass media effects to be not uniform due to
individual's:
1. disposition
2. developmental
3. social
effects of violent content 1. the aggressor effect
2. the fear of victimization effect
3. desensitization
the aggressor effect exposure to violence makes people more aggressive
males and children more susceptible
the fear of victimization effect heavy tv viewers have higher fear of becoming victim
of violence, higher distrust in others, higher
perception of world as dangerous, mean and hostile
occurs when evaluating unfamiliar environments
,desensitization effect more violent media causes less sympathy to victims
perceive people to be less injured, less willing to
help those in need (Drabman & Thomas, 1976)
overall effect is small but depends on many factors
(gender, age, level of aggression)
prosocial effects of media voluntary acts that are for the benefit of others
media effects on helping behaviors prosocial video games increase prosocial behaviors
over time (Gentile 2009)
50% prosocial gamers intervened in confrontation,
20% of neutral (Greitemayer, 2011)
effects of morality 1999 - 1/20 top children tv included prosocial lesson
(Woodard)
2008 - 75% of child TV included act of altruism
(Wilson, Kunkel, Drogos)
preschool children do not comprehend/transfer
moral messages in prosocial TV (Mares & Acosta,
2008)
moral messages in prosocial TV over reliance on verbal messages (no parents
included)
children might learn, even if they can't express it
exposure to fairness increase perspective-taking abilities (Cingel, Kremar,
Olsen, Pictrantonio, 2016)
influenced moral judgements and reasoning
watching with parent helped the process
influenced by social factors
social factors of watching prosocial TV inclusion/exclusion had no effect when watched with
other children (Mares & Acosta, 2010)
watching with BFF increased exclusion (Cingel &
Sumter)
, media effects on physical well-being leads to disordered eating
can predict in preadolescent girls not boys (until
college aged) (Moriarty & Harrison)
females internalize thin ideal because of media
exposure (Grabe)
male body dissatisfaction leads to lower self esteem and more exercise for
muscles (Bartlett)
female body dissatisfaction leads to lower self esteem and bad eating to get
thinner (Bartlett)
media effects on mental well-being effects child self-esteem (Martins & Harrison, 2011)
due to type of content, representation, and roles
TV exposure to white boys increase self-esteem
TV exposure to white girls and black decrease self-esteem
boys/girls
social networks effected self-esteem in adolescents (Valkenburg
2006)
increase use stimulate number of friends and positive
feedback
+ feedback = increase self-esteem and well-being
- feedback = decrease self-esteem
product placement subtle or obvious
recall regardless of liking or disliking show
like show = decrease attitude towards brand
dislike show = increase attitude towards brand
advertising to children lack ad competencies, more susceptible, do not
understand intent of ads
age 9-10 begin to recognize ads
age 12 understand intent of ads
Solutions
Save
Terms in this set (238)
mass media effect a change in an outcome within a person or social
entity that is due to mass media influence following
exposure to a mass media message or series of
messages
types of mass media effects 1. cognitions
2. attitudes
3. beliefs
4. affects
5. physiology
6. behavior
differential susceptibility cause mass media effects to be not uniform due to
individual's:
1. disposition
2. developmental
3. social
effects of violent content 1. the aggressor effect
2. the fear of victimization effect
3. desensitization
the aggressor effect exposure to violence makes people more aggressive
males and children more susceptible
the fear of victimization effect heavy tv viewers have higher fear of becoming victim
of violence, higher distrust in others, higher
perception of world as dangerous, mean and hostile
occurs when evaluating unfamiliar environments
,desensitization effect more violent media causes less sympathy to victims
perceive people to be less injured, less willing to
help those in need (Drabman & Thomas, 1976)
overall effect is small but depends on many factors
(gender, age, level of aggression)
prosocial effects of media voluntary acts that are for the benefit of others
media effects on helping behaviors prosocial video games increase prosocial behaviors
over time (Gentile 2009)
50% prosocial gamers intervened in confrontation,
20% of neutral (Greitemayer, 2011)
effects of morality 1999 - 1/20 top children tv included prosocial lesson
(Woodard)
2008 - 75% of child TV included act of altruism
(Wilson, Kunkel, Drogos)
preschool children do not comprehend/transfer
moral messages in prosocial TV (Mares & Acosta,
2008)
moral messages in prosocial TV over reliance on verbal messages (no parents
included)
children might learn, even if they can't express it
exposure to fairness increase perspective-taking abilities (Cingel, Kremar,
Olsen, Pictrantonio, 2016)
influenced moral judgements and reasoning
watching with parent helped the process
influenced by social factors
social factors of watching prosocial TV inclusion/exclusion had no effect when watched with
other children (Mares & Acosta, 2010)
watching with BFF increased exclusion (Cingel &
Sumter)
, media effects on physical well-being leads to disordered eating
can predict in preadolescent girls not boys (until
college aged) (Moriarty & Harrison)
females internalize thin ideal because of media
exposure (Grabe)
male body dissatisfaction leads to lower self esteem and more exercise for
muscles (Bartlett)
female body dissatisfaction leads to lower self esteem and bad eating to get
thinner (Bartlett)
media effects on mental well-being effects child self-esteem (Martins & Harrison, 2011)
due to type of content, representation, and roles
TV exposure to white boys increase self-esteem
TV exposure to white girls and black decrease self-esteem
boys/girls
social networks effected self-esteem in adolescents (Valkenburg
2006)
increase use stimulate number of friends and positive
feedback
+ feedback = increase self-esteem and well-being
- feedback = decrease self-esteem
product placement subtle or obvious
recall regardless of liking or disliking show
like show = decrease attitude towards brand
dislike show = increase attitude towards brand
advertising to children lack ad competencies, more susceptible, do not
understand intent of ads
age 9-10 begin to recognize ads
age 12 understand intent of ads
