UTD EXAM 2 ENTP 3301 Study Guide
FG FG FG FG FG FG
WhatFGisFGaFGhypothesisFGandFGhowFGdoesFGanFGentrepreneurFGformulateFGon
e?FG-FGcorrectFGanswer✔ ✔
AnFGassumptionFGthatFGisFGtestedFGthroughFGresearchFGandFGexperimentati
onFGandFGisFGformulatedFGbyFGaskingFGquestions.
IfFGanFGoutcomeFGinFGanFGexperimentFGindicatesFGtheFGoriginalFGhypothesisFG
wasFGincorrect,FGwhatFGshouldFGtheFGentrepreneurFGdo?FG-FGcorrectFGanswer
✔ ✔
AdaptFGtheFGoriginalFGassumption.FGTakeFGallFGtheFGresultsFGintoFGaccountF
GbecauseFGignoringFGdataFGisFGdetrimental.FGTheyFGshouldFGuseFGitFGasFGanFGo
pportunityFGforFGfurtherFGlearningFGandFGbetterFGdecisionFGmaking.
EndFGusersFG(ofFGyourFGproduct/service)FGareFGimportantFGcustomersFGtoFGga
therFGdataFGandFGtestFGyourFGhypothesesFG(orFGassumptions).FGDescribeFGfive
FGadditionalFGcustomerFGtypesFGalsoFGimportantFGtoFGgatherFGdata.FGGiveFGex
amplesFGofFGeachFGtype.FG-FGcorrectFGanswer✔ ✔
1.FGEndFGUsers:FGActuallyFGbuyFGandFGuseFGtheFGproduct
2.FGInfluencers:FGcelebritiesFGorFGotherFGtrendsettersFG(endorsers)
3.FGRecommenders:FGthoseFGwhoFGofferFGopinionsFGtoFGtheFGpublic
4.FGEconomicFGBuyers:FGapproveFGlargeFGpurchases
5.FGDecision-Makers:FGultimateFGdecision-makers
6.FGSaboteurs:FGthoseFGwhoFGcanFGvetoFGorFGslowFGdownFGpurchases
, IsFGtheFGfollowingFGexperimentFGconductedFGinFGanFGethicalFGmanner?FGWhy
FGorFGwhyFGnot? FGYourFGclassmatesFGwantFGtoFGtestFGtheirFGnewFGvegetarianFG
burger.FGTheyFGwantFGtoFGspecificallyFGtestFGtheFGhypothesisFGthatFGpeopleFG
willFGnotFGbeFGableFGtoFGtellFGtheFGvegetarianFGburgerFGisFGnotFGmadeFGofFGbee
f.FGTheyFGgoFGtoFGaFGlocalFGstoreFGandFGhandFGsamplesFGout,FGonlyFGtellingFGp
eopleFGthatFGitFGisFGaFGnewFGhamburgerFGproduct,FGandFGthenFGaskingFGthemFG
toFGfillFGoutFGaFGquestionnaire.FG-FGcorrectFGanswer✔ ✔
No,FGpeopleFGparticipatingFGinFGexperimentsFGhaveFGtheFGrightFGtoFGinform
edFGconsentFGandFGtheFGrightFGnotFGtoFGbeFGdeceivedFGduringFGresearchFGparti
cipation.FGTheFGpeopleFGshouldFGhaveFGbeenFGinformedFGthatFGitFGwasFGnotFG
hamburger,FGandFGtoFGtestFGtheFGproductFGlikeFGthisFGwasFGdeceitful.
DefineFGtheFGbusinessFGmodelFGandFGidentifyFGtheFGfourFGcoreFGareasFGofFGaFG
businessFGmodel.FG-FGcorrectFGanswer✔ ✔
aFGconceptualFGframeworkFGthatFGdescribesFGhowFGaFGcompanyFGcreates,FG
delivers,FGandFGextractsFGvalue.
HowFGdoFGtheFGnineFGelementsFGofFGtheFGbusinessFGmodelFGcanvasFGrelateFGt
oFGtheFGfourFGcoreFGareas?FG-FGcorrectFGanswer✔ ✔ .......
WhatFGareFGthreeFGapproachesFGforFGdescribingFGaFGCustomerFGValueFGProp
ositionFG(CVP)?FG-FGcorrectFGanswer✔ ✔ -
FG|1|FGItFG mustFGofferFGbetterFGvalueFGthanFGtheFGcompetition FG|2|FGItFG mustFGbe
FGmeasurableFGinFGmonetaryFGtermsFG(theFGabilityFGtoFGproveFGthatFGyourFGC
FG FG FG FG FG FG
WhatFGisFGaFGhypothesisFGandFGhowFGdoesFGanFGentrepreneurFGformulateFGon
e?FG-FGcorrectFGanswer✔ ✔
AnFGassumptionFGthatFGisFGtestedFGthroughFGresearchFGandFGexperimentati
onFGandFGisFGformulatedFGbyFGaskingFGquestions.
IfFGanFGoutcomeFGinFGanFGexperimentFGindicatesFGtheFGoriginalFGhypothesisFG
wasFGincorrect,FGwhatFGshouldFGtheFGentrepreneurFGdo?FG-FGcorrectFGanswer
✔ ✔
AdaptFGtheFGoriginalFGassumption.FGTakeFGallFGtheFGresultsFGintoFGaccountF
GbecauseFGignoringFGdataFGisFGdetrimental.FGTheyFGshouldFGuseFGitFGasFGanFGo
pportunityFGforFGfurtherFGlearningFGandFGbetterFGdecisionFGmaking.
EndFGusersFG(ofFGyourFGproduct/service)FGareFGimportantFGcustomersFGtoFGga
therFGdataFGandFGtestFGyourFGhypothesesFG(orFGassumptions).FGDescribeFGfive
FGadditionalFGcustomerFGtypesFGalsoFGimportantFGtoFGgatherFGdata.FGGiveFGex
amplesFGofFGeachFGtype.FG-FGcorrectFGanswer✔ ✔
1.FGEndFGUsers:FGActuallyFGbuyFGandFGuseFGtheFGproduct
2.FGInfluencers:FGcelebritiesFGorFGotherFGtrendsettersFG(endorsers)
3.FGRecommenders:FGthoseFGwhoFGofferFGopinionsFGtoFGtheFGpublic
4.FGEconomicFGBuyers:FGapproveFGlargeFGpurchases
5.FGDecision-Makers:FGultimateFGdecision-makers
6.FGSaboteurs:FGthoseFGwhoFGcanFGvetoFGorFGslowFGdownFGpurchases
, IsFGtheFGfollowingFGexperimentFGconductedFGinFGanFGethicalFGmanner?FGWhy
FGorFGwhyFGnot? FGYourFGclassmatesFGwantFGtoFGtestFGtheirFGnewFGvegetarianFG
burger.FGTheyFGwantFGtoFGspecificallyFGtestFGtheFGhypothesisFGthatFGpeopleFG
willFGnotFGbeFGableFGtoFGtellFGtheFGvegetarianFGburgerFGisFGnotFGmadeFGofFGbee
f.FGTheyFGgoFGtoFGaFGlocalFGstoreFGandFGhandFGsamplesFGout,FGonlyFGtellingFGp
eopleFGthatFGitFGisFGaFGnewFGhamburgerFGproduct,FGandFGthenFGaskingFGthemFG
toFGfillFGoutFGaFGquestionnaire.FG-FGcorrectFGanswer✔ ✔
No,FGpeopleFGparticipatingFGinFGexperimentsFGhaveFGtheFGrightFGtoFGinform
edFGconsentFGandFGtheFGrightFGnotFGtoFGbeFGdeceivedFGduringFGresearchFGparti
cipation.FGTheFGpeopleFGshouldFGhaveFGbeenFGinformedFGthatFGitFGwasFGnotFG
hamburger,FGandFGtoFGtestFGtheFGproductFGlikeFGthisFGwasFGdeceitful.
DefineFGtheFGbusinessFGmodelFGandFGidentifyFGtheFGfourFGcoreFGareasFGofFGaFG
businessFGmodel.FG-FGcorrectFGanswer✔ ✔
aFGconceptualFGframeworkFGthatFGdescribesFGhowFGaFGcompanyFGcreates,FG
delivers,FGandFGextractsFGvalue.
HowFGdoFGtheFGnineFGelementsFGofFGtheFGbusinessFGmodelFGcanvasFGrelateFGt
oFGtheFGfourFGcoreFGareas?FG-FGcorrectFGanswer✔ ✔ .......
WhatFGareFGthreeFGapproachesFGforFGdescribingFGaFGCustomerFGValueFGProp
ositionFG(CVP)?FG-FGcorrectFGanswer✔ ✔ -
FG|1|FGItFG mustFGofferFGbetterFGvalueFGthanFGtheFGcompetition FG|2|FGItFG mustFGbe
FGmeasurableFGinFGmonetaryFGtermsFG(theFGabilityFGtoFGproveFGthatFGyourFGC
