Digital Event Strategist || 100% Correct.
Digital Event correct answers An online event at a specific point in time, live, or simulated live
which engages a unique, targeted audience
Continuum of Digital correct answers Webinar or webcast, live stream, virtual event, hybrid
event, perpetual digital commumity / online 365
90 days correct answers Launch plan should include how comtent will be accessed, by wh and
for how long. On demand archiving is typically ----days. However, many organizations are using
digital platforms to deliver ongoing events and access to content
Webinar or Webcast correct answers A live or recorded presentation broadcast over the Internet.
Typically uses streaming technology which broadcasts audio and/or video from a single source
to multiple participants
Backchannel correct answers Audience members chatting between themselves and with the
speaker
Simulated Live / On Demand correct answers A technique related to a webinar and webcasting
that is NOT considered a digital event in its own right
Simulated Live correct answers The practice of streaming content captured previously as though
it were occurring live. Typically content is promoted as live. This type of content is often
integrated into a broader digital event experience. It is a subset of live stream.
On Demand correct answers The practice of making previously recorded content available when
needed or required. It is not considered a digital event on its own, but often integrated into a
broader digital event or experience.
Virtual Event correct answers A live digital event that uses one of the 2D or 3D virtual platforms
often hosted in a virtual world combined with broadcast multimedia formats. Event can be
produced one-time only, or annually, or be combined with a perpetual digital community or
engagement. May or may not be at the same time as a F2F event.
Virtual Event correct answers May include elements found in F2F events such as trade shows or
job fairs. Exhibitors create and staff virtual booths and include videos, PDFs and chat with
attendees.
2D / 3D Platforms correct answers Technology platforms that are typically used to create virtual
events
2D Virtual Platform correct answers A virtual platform that is similar to a standard desktop user
interface where the user points and clicks. Platform offers media streaming (audio and video), on
demand and chat features. Some platforms also have content capture, content hosting and
,delivery including: registration, ecommerce, password protection, and analytics. More and more
these platforms are mucking social media experiences.
3D Virtual Platform correct answers Serves as a virtual world where users assume an avatar and
explore the environment. Used often to explore convention centers, hotels, and traditional
meeting spaces, and untraditional environments. Some platforms are not intuitive and have steep
learning curves. Offer media streaming, on demand and chat features. This platform was the
dominant approach used in the early to mid 2000s
Hybrid Event correct answers A live, F2F meeting that also provides some type of digital/virtual
component for a remote live audience. Often it includes satellite in-person activities conducted
remotely from the main F2F mtg (ie a conference in one location, with extensions to local sales
offices where customers can attend virtually while interacting live with sales staff/peers).
Immersive Digital Environment or Community correct answers Combines a number of the
digital experiences into one robust, online experience that persists year-round and enables a wide
variety of ongoing audience interactions. Interactions might include the availability of on
demand content, webcasts, or hybrid events where there is a digital event occurring in the
community with a live event.
Technologies used to produce digital events correct answers Video streaming, video
conferencing, content capture, web or online portals, hosting. They are NOT considered digital
events in their own right
Digital Event Strategist correct answers A person who applies the knowledge, skills, tools, and
techniques, necessary to create an online engagement with one or more targeted audiences,
designed to meet specific objectives outlined by the organization.
Digital Event Strategist correct answers Person who may oversee production of the online
engagement.
Professions aligned with Digital Event Strategy correct answers Event/Meeting Planning,
Marketing, Instructional Design, Digital/online Media Design Mgmt, Media and Publication
Sales And Management
True correct answers Digital Events are most effective when utilized as part of an integrated
marketing or training plan instead as stand alone activities.
True correct answers Applying the knowledge, tools and techniques "good practice" is not
enough. Digital Event Strategist must possess the following characteristics: knowledge,
Performance, Personal
Knowledge correct answers This refers to what the Digital Event Strategist knows about the
discipline of digital event strategy, as well as the organization's strategic plan, objectives,
operational models and target audiences.
, Performance correct answers Refers to what the digital event strategist is able to do or
accomplish while applying the DES kmowledge
Personal correct answers Refers to how the DES behaves when performs the project or activity.
The ability to guide the team of stakeholders while achieving the desired objectives and
balancing any known constraints such as budget, resources, etc.
8 phases required for deploying an effective Digital Event correct answers Strategic Planning &
Prioritization, User Experience and Engagement Mapping, Technology Direction & Sourcing,
Content and Program Strategy, Sponsor Recruitment & Mgmt, Marketing and Engagement,
Execution and Production, Measurement and Metrics
Strategic Planning and Prioritization correct answers Clearly define the opportunity and purpose
of the event. Secure stakeholder buy-in. Put strategic framework in place, outline specific goals
and objectives, develop project plan and timeline
User Experience Mapping correct answers During this phase the DES defines what the users see,
feel, and do. This work guides the tech review and RFP process.
Technology Direction and Sourcimg correct answers In this phase the DES reviews and analyzes
the alignment of technology.
Content and Program Strategy correct answers This phase makes up the core of the Digital
Event. It may consist of streamed presentations, expert chats, or Q&A. It may also include gong,
polls, social media, & sponsor activities. The DES serve as a guide to SMEs and make sure
content aligns to organization's pre-established objectives.
Sponsor Recruitment and Management correct answers This phase depends on the strategy and
whether there is a need to monetize the event. Sponsors should be identified early in the planning
cycle. Developing a sponsor sales and marketing plan is a key output of this phase. A timeline
for managing sponsor participation pre-event should be developed.
Marketing and Engagement correct answers This phase develops the plan to acquire the target
audience and engage them in both the pre-event promo cycle as well as during and after the
digital event occurs. Communication and other activities will keep the company's brand/msg in
the mind's of the audience
Execution and Production correct answers This phase implements the strategic plan. It also
requires testing and programming all broadcast elements and begins training all participants
including speakers, sponsors, SMEs, and general event staff
Measurements and Metrics correct answers The DES outlines the metrics used to measure the
objectives /goals identified in Phase 1.
The measurement plan identifies quantifiable approaches (surveys/polling) qualitative (attendee
comments/social media/survey comments). The DES prepares a summary
Digital Event correct answers An online event at a specific point in time, live, or simulated live
which engages a unique, targeted audience
Continuum of Digital correct answers Webinar or webcast, live stream, virtual event, hybrid
event, perpetual digital commumity / online 365
90 days correct answers Launch plan should include how comtent will be accessed, by wh and
for how long. On demand archiving is typically ----days. However, many organizations are using
digital platforms to deliver ongoing events and access to content
Webinar or Webcast correct answers A live or recorded presentation broadcast over the Internet.
Typically uses streaming technology which broadcasts audio and/or video from a single source
to multiple participants
Backchannel correct answers Audience members chatting between themselves and with the
speaker
Simulated Live / On Demand correct answers A technique related to a webinar and webcasting
that is NOT considered a digital event in its own right
Simulated Live correct answers The practice of streaming content captured previously as though
it were occurring live. Typically content is promoted as live. This type of content is often
integrated into a broader digital event experience. It is a subset of live stream.
On Demand correct answers The practice of making previously recorded content available when
needed or required. It is not considered a digital event on its own, but often integrated into a
broader digital event or experience.
Virtual Event correct answers A live digital event that uses one of the 2D or 3D virtual platforms
often hosted in a virtual world combined with broadcast multimedia formats. Event can be
produced one-time only, or annually, or be combined with a perpetual digital community or
engagement. May or may not be at the same time as a F2F event.
Virtual Event correct answers May include elements found in F2F events such as trade shows or
job fairs. Exhibitors create and staff virtual booths and include videos, PDFs and chat with
attendees.
2D / 3D Platforms correct answers Technology platforms that are typically used to create virtual
events
2D Virtual Platform correct answers A virtual platform that is similar to a standard desktop user
interface where the user points and clicks. Platform offers media streaming (audio and video), on
demand and chat features. Some platforms also have content capture, content hosting and
,delivery including: registration, ecommerce, password protection, and analytics. More and more
these platforms are mucking social media experiences.
3D Virtual Platform correct answers Serves as a virtual world where users assume an avatar and
explore the environment. Used often to explore convention centers, hotels, and traditional
meeting spaces, and untraditional environments. Some platforms are not intuitive and have steep
learning curves. Offer media streaming, on demand and chat features. This platform was the
dominant approach used in the early to mid 2000s
Hybrid Event correct answers A live, F2F meeting that also provides some type of digital/virtual
component for a remote live audience. Often it includes satellite in-person activities conducted
remotely from the main F2F mtg (ie a conference in one location, with extensions to local sales
offices where customers can attend virtually while interacting live with sales staff/peers).
Immersive Digital Environment or Community correct answers Combines a number of the
digital experiences into one robust, online experience that persists year-round and enables a wide
variety of ongoing audience interactions. Interactions might include the availability of on
demand content, webcasts, or hybrid events where there is a digital event occurring in the
community with a live event.
Technologies used to produce digital events correct answers Video streaming, video
conferencing, content capture, web or online portals, hosting. They are NOT considered digital
events in their own right
Digital Event Strategist correct answers A person who applies the knowledge, skills, tools, and
techniques, necessary to create an online engagement with one or more targeted audiences,
designed to meet specific objectives outlined by the organization.
Digital Event Strategist correct answers Person who may oversee production of the online
engagement.
Professions aligned with Digital Event Strategy correct answers Event/Meeting Planning,
Marketing, Instructional Design, Digital/online Media Design Mgmt, Media and Publication
Sales And Management
True correct answers Digital Events are most effective when utilized as part of an integrated
marketing or training plan instead as stand alone activities.
True correct answers Applying the knowledge, tools and techniques "good practice" is not
enough. Digital Event Strategist must possess the following characteristics: knowledge,
Performance, Personal
Knowledge correct answers This refers to what the Digital Event Strategist knows about the
discipline of digital event strategy, as well as the organization's strategic plan, objectives,
operational models and target audiences.
, Performance correct answers Refers to what the digital event strategist is able to do or
accomplish while applying the DES kmowledge
Personal correct answers Refers to how the DES behaves when performs the project or activity.
The ability to guide the team of stakeholders while achieving the desired objectives and
balancing any known constraints such as budget, resources, etc.
8 phases required for deploying an effective Digital Event correct answers Strategic Planning &
Prioritization, User Experience and Engagement Mapping, Technology Direction & Sourcing,
Content and Program Strategy, Sponsor Recruitment & Mgmt, Marketing and Engagement,
Execution and Production, Measurement and Metrics
Strategic Planning and Prioritization correct answers Clearly define the opportunity and purpose
of the event. Secure stakeholder buy-in. Put strategic framework in place, outline specific goals
and objectives, develop project plan and timeline
User Experience Mapping correct answers During this phase the DES defines what the users see,
feel, and do. This work guides the tech review and RFP process.
Technology Direction and Sourcimg correct answers In this phase the DES reviews and analyzes
the alignment of technology.
Content and Program Strategy correct answers This phase makes up the core of the Digital
Event. It may consist of streamed presentations, expert chats, or Q&A. It may also include gong,
polls, social media, & sponsor activities. The DES serve as a guide to SMEs and make sure
content aligns to organization's pre-established objectives.
Sponsor Recruitment and Management correct answers This phase depends on the strategy and
whether there is a need to monetize the event. Sponsors should be identified early in the planning
cycle. Developing a sponsor sales and marketing plan is a key output of this phase. A timeline
for managing sponsor participation pre-event should be developed.
Marketing and Engagement correct answers This phase develops the plan to acquire the target
audience and engage them in both the pre-event promo cycle as well as during and after the
digital event occurs. Communication and other activities will keep the company's brand/msg in
the mind's of the audience
Execution and Production correct answers This phase implements the strategic plan. It also
requires testing and programming all broadcast elements and begins training all participants
including speakers, sponsors, SMEs, and general event staff
Measurements and Metrics correct answers The DES outlines the metrics used to measure the
objectives /goals identified in Phase 1.
The measurement plan identifies quantifiable approaches (surveys/polling) qualitative (attendee
comments/social media/survey comments). The DES prepares a summary
