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WI DMV Salesperson Info Questions and Answers with
Complete Solutions UPDATED!!!!
What must the advertised price include? - ANSWER all charges
the customer must pay, except sales tax, title, regis fees
When can you use the words "free" or "included with"? -
ANSWER Free- customer does not need to purchase something
to get it
Included with - customer must purchase something to get it
When advertising an allowance for a trade-in, what words can
you not use? - ANSWER -we will pay up to
-appraise your own vehicle
-as much as
The dealer's name must be included in advertising. True/False?
- ANSWER True
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Can you advertise a certain type of vehicle if you know you will
not meet anticipated demand? - ANSWER No. Unless you know
they can be delivered in a reasonable time.
Do you have to tell the customer if a vehicle was flood
damaged? - ANSWER Yes ,always.
If 2 or more vehicles had the same type of damage to them (ex-
hail), then the ad must state the type of damage. True/False -
ANSWER True.
All ads must state the model year. True/False - ANSWER True
What words can be written to indicate a vehicle is used....like if
it is the current year or previous year? - ANSWER demonstrator,
executive, low mileage, one owner
When can you use the words "invoice" or "cost" in ads? -
ANSWER If you also state that the "Actual dealer cost is, or may
be less, due to factory holdback, rebates, incentives, or other
discounts"
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Can the dealership advertise things like "last of the remaining",
"close out", "clearance"? - ANSWER NO. Unless going out of
business.
Can ads be mixed for lease vehicles and for sale vehicles? -
ANSWER Yes. IF it is clearly stating which vehicles are lease and
which are for sale.
Dealer is responsible for giving proper vehicle info. Salesman is
responsible for giving the info to the customer. All written AND
spoken info must be truthful. True/false - ANSWER True
When does the MSRP label have to be on the vehicle? -
ANSWER Until it is delivered to its retail purchaser.
What is on the dealer supplemental price label? How long does
this label stay on vehicle? - ANSWER - optional equipment or
accessories installed by dealer
- final dealer price
- any price changes from MSRP including dealer mark-up
- any dealer service fee
WI DMV Salesperson Info Questions and Answers with
Complete Solutions UPDATED!!!!
What must the advertised price include? - ANSWER all charges
the customer must pay, except sales tax, title, regis fees
When can you use the words "free" or "included with"? -
ANSWER Free- customer does not need to purchase something
to get it
Included with - customer must purchase something to get it
When advertising an allowance for a trade-in, what words can
you not use? - ANSWER -we will pay up to
-appraise your own vehicle
-as much as
The dealer's name must be included in advertising. True/False?
- ANSWER True
,2|Page
Can you advertise a certain type of vehicle if you know you will
not meet anticipated demand? - ANSWER No. Unless you know
they can be delivered in a reasonable time.
Do you have to tell the customer if a vehicle was flood
damaged? - ANSWER Yes ,always.
If 2 or more vehicles had the same type of damage to them (ex-
hail), then the ad must state the type of damage. True/False -
ANSWER True.
All ads must state the model year. True/False - ANSWER True
What words can be written to indicate a vehicle is used....like if
it is the current year or previous year? - ANSWER demonstrator,
executive, low mileage, one owner
When can you use the words "invoice" or "cost" in ads? -
ANSWER If you also state that the "Actual dealer cost is, or may
be less, due to factory holdback, rebates, incentives, or other
discounts"
, 3|Page
Can the dealership advertise things like "last of the remaining",
"close out", "clearance"? - ANSWER NO. Unless going out of
business.
Can ads be mixed for lease vehicles and for sale vehicles? -
ANSWER Yes. IF it is clearly stating which vehicles are lease and
which are for sale.
Dealer is responsible for giving proper vehicle info. Salesman is
responsible for giving the info to the customer. All written AND
spoken info must be truthful. True/false - ANSWER True
When does the MSRP label have to be on the vehicle? -
ANSWER Until it is delivered to its retail purchaser.
What is on the dealer supplemental price label? How long does
this label stay on vehicle? - ANSWER - optional equipment or
accessories installed by dealer
- final dealer price
- any price changes from MSRP including dealer mark-up
- any dealer service fee
