CONSUMER BEHAVIOUR MIDTERM
MULTIPLE CHOICE EXAM QUESTIONS
AND ANSWERS. VERIFIED 2026.
An advertisement run during winter that portrays a family comfortably inside their home, eating
warm food in front of a gas fire is using _______ arousal to stimulate a need.
a.) emotional
b.) environmental
c.) cognitive
d.) physiological - ANS d.) physiological
Which of the following is not on of the models of attitudes?
a.) tricomponent model
b.) trying-to-consume model
c.) attitude toward the brand model
d.) multi-attribute model - ANS c.) attitude toward the brand model
The following are all examples of bases for sociocultural segmentation except:
a.) family life cycle
b.) social class
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, c.) income
d.) core cultural values - ANS c.) income
Service providers know that marketing their offerings can be quite difficult because services
cannot be tested or purchased in advance, their quality may not be consistent, and because
services are:
a.) perishable
b.) expensive
c.) inconsistent
d.) unpredictable - ANS a.) perishable
In the personality trait known as social character, _____ consumers tend to rely on their own
values or standards in evaluating new products and are more likely to be consumer innovators.
a.) inner-directed
b.) other-directed
c.) dogmatic
d.) ethnocentric - ANS a.) inner-directed
Aaker's brand personality framework suggests that there are five defining dimensions of a
brand's personality, which include sincerity, excitement, competence, sophistication and:
a.) honesty
b.) reliability
c.) ruggedness
d.) charm - ANS c.) ruggedness
An office worker is hungry and goes to his local café to buy a sandwich to eat. This person's
action was driven by a(n):
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
MULTIPLE CHOICE EXAM QUESTIONS
AND ANSWERS. VERIFIED 2026.
An advertisement run during winter that portrays a family comfortably inside their home, eating
warm food in front of a gas fire is using _______ arousal to stimulate a need.
a.) emotional
b.) environmental
c.) cognitive
d.) physiological - ANS d.) physiological
Which of the following is not on of the models of attitudes?
a.) tricomponent model
b.) trying-to-consume model
c.) attitude toward the brand model
d.) multi-attribute model - ANS c.) attitude toward the brand model
The following are all examples of bases for sociocultural segmentation except:
a.) family life cycle
b.) social class
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, c.) income
d.) core cultural values - ANS c.) income
Service providers know that marketing their offerings can be quite difficult because services
cannot be tested or purchased in advance, their quality may not be consistent, and because
services are:
a.) perishable
b.) expensive
c.) inconsistent
d.) unpredictable - ANS a.) perishable
In the personality trait known as social character, _____ consumers tend to rely on their own
values or standards in evaluating new products and are more likely to be consumer innovators.
a.) inner-directed
b.) other-directed
c.) dogmatic
d.) ethnocentric - ANS a.) inner-directed
Aaker's brand personality framework suggests that there are five defining dimensions of a
brand's personality, which include sincerity, excitement, competence, sophistication and:
a.) honesty
b.) reliability
c.) ruggedness
d.) charm - ANS c.) ruggedness
An office worker is hungry and goes to his local café to buy a sandwich to eat. This person's
action was driven by a(n):
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
