CCI 150 EXAM 1 QUESTIONS AND
ANSWERS. VERIFIED 2026.
There are four schools in the College of Communication and Information. What are they? Which
ones offer a minor? Which one offers only a minor to undergraduates? - ANS 1. Advertising &
Public Relations
2. Communication Studies
3. Information Sciences - ONLY OFFERS MINOR
4. Journalism & Electronic Media
What are the areas of specialization in journalism? - ANS Visual communication, Print/Web,
Science, Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment,
International
Who/What owns most major media? - ANS Mostly businesses - corporate chains, large and
small
Be able to identify the major ways media make money, both from the book and lecture -
ANS
Media make money four ways: - ANS 1. Advertising
2. Subscription/Circulation Revenue
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, 3. Audience Donations
4. Private Support
The phrase: The media are pervasive - ANS Meaning: Influential
We know what we know through the media
What are the primary types of mass media (three)? Be able to categorize examples. -
ANS Print - Books, magazines, newspapers, etc.
Electronic - Radio, tv, internet, etc.
Chemical - Primarily film, film movies, film photography
Be able to identify and recognize examples of the mass media models discussed in class,
especially elitist/populist. - ANS
Elitist Populist Model - ANS Populist content wins out over Elitist content
(We get more "celebrity goes to rehab" shows than "learn a lot from the great documentary"
shows)
Profit wins - We get more content that benefit the vertically integrated corporation
Attracts Bigger Audience
Ex. Popsugar, Buzzed, Ranker & Reality TV
Economic imperative - ANS Economic = money
Imperative = has to do it
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
ANSWERS. VERIFIED 2026.
There are four schools in the College of Communication and Information. What are they? Which
ones offer a minor? Which one offers only a minor to undergraduates? - ANS 1. Advertising &
Public Relations
2. Communication Studies
3. Information Sciences - ONLY OFFERS MINOR
4. Journalism & Electronic Media
What are the areas of specialization in journalism? - ANS Visual communication, Print/Web,
Science, Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment,
International
Who/What owns most major media? - ANS Mostly businesses - corporate chains, large and
small
Be able to identify the major ways media make money, both from the book and lecture -
ANS
Media make money four ways: - ANS 1. Advertising
2. Subscription/Circulation Revenue
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, 3. Audience Donations
4. Private Support
The phrase: The media are pervasive - ANS Meaning: Influential
We know what we know through the media
What are the primary types of mass media (three)? Be able to categorize examples. -
ANS Print - Books, magazines, newspapers, etc.
Electronic - Radio, tv, internet, etc.
Chemical - Primarily film, film movies, film photography
Be able to identify and recognize examples of the mass media models discussed in class,
especially elitist/populist. - ANS
Elitist Populist Model - ANS Populist content wins out over Elitist content
(We get more "celebrity goes to rehab" shows than "learn a lot from the great documentary"
shows)
Profit wins - We get more content that benefit the vertically integrated corporation
Attracts Bigger Audience
Ex. Popsugar, Buzzed, Ranker & Reality TV
Economic imperative - ANS Economic = money
Imperative = has to do it
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
