HFT4502 UPDATED FINAL PAPER QUESTIONS AND
SOLUTIONS GUARANTEE A+
✔✔what is IBISWorld database best used for? - ✔✔industry analysis
✔✔what is not part of the market analysis section (section 5)? - ✔✔SWOT analysis
✔✔what is woody mitchels title at hammock beach? - ✔✔director of F&B
✔✔who is not a major stakeholder of swan and dolphin? - ✔✔hammock beach
✔✔what did dan flannery develop? - ✔✔EDITION
✔✔what does the uncle drew and pepsi max commercial represent? - ✔✔aspirational
groups
✔✔pay, location, parking, and hours are part of the? - ✔✔employee marketing mix
✔✔involvement of a service providers emotions in delivering the product is called ____ -
✔✔emotional labor
✔✔marketing by a service firm: - ✔✔internal marketing
✔✔in a service oriented culture: - ✔✔customers are at the top of the organizational
chart
✔✔an advantage of a strong culture prepares us to handle: - ✔✔nonroutine
transactions
✔✔the buyer decision process begins with: - ✔✔need recognition
✔✔ Consumer Markets and Customer Buying Behavior - ✔✔everyone lives in their own
perception/reality
✔✔What is marketing stimuli? - ✔✔product, price, place, promotion
✔✔what are the other stimuli? - ✔✔economic, technological, political, cultural
✔✔marketing and other stimuli leads to? - ✔✔buyer's black box
✔✔what is the buyer's black box? - ✔✔buyer's characteristics and buyer decision
process
, ✔✔a source of competitive advantage - ✔✔black box is locked, we dont know whats
going on, but we know what is presented to the black box and we know the outcome
✔✔buyer's black box leads to? - ✔✔buyer's responses
✔✔what are buyer's responses - ✔✔product choice, brand choice, dealer choice,
purchase timing, purchase amount
✔✔what are characteristics that affect consumer behavior - ✔✔cultural, social,
personal, psychological, buyer
✔✔how do the characteristics affecting consumer behavior exist? - ✔✔in a hierarchy,
like russian dolls (cultural is broadest level, reference groups are organizations)
✔✔what are the cultural factors? - ✔✔culture, subculture, and social class
✔✔what is culture? - ✔✔the basic values, perceptions, wants, and behaviors that a
person learns from society
✔✔culture - ✔✔culture affects consumption, it is the most basic determinant of our
wants and needs
✔✔what is fundamental to our behavior that we dont even think about? -
✔✔subconscious instruction manual (determines what we do as humans)
✔✔what determines what is normal and what is weird? - ✔✔culture (lots of implications)
✔✔what are sub cultures? - ✔✔groups of people with shared value systems based on
common life experiences and situations
✔✔what are the largest ethnic subcultures in the US - ✔✔hispanic, african american,
asian american
✔✔what is social class? - ✔✔ordered social divisions whose members share similar
values, interests, etc
✔✔how many social classes are in the US? - ✔✔7 - upper uppers to lower lowers
✔✔what determines social class - ✔✔wealth, income, education, lifestyle
✔✔what are not the same across culture - ✔✔social class
✔✔what are the social factors? - ✔✔reference groups, family, and roles and status
SOLUTIONS GUARANTEE A+
✔✔what is IBISWorld database best used for? - ✔✔industry analysis
✔✔what is not part of the market analysis section (section 5)? - ✔✔SWOT analysis
✔✔what is woody mitchels title at hammock beach? - ✔✔director of F&B
✔✔who is not a major stakeholder of swan and dolphin? - ✔✔hammock beach
✔✔what did dan flannery develop? - ✔✔EDITION
✔✔what does the uncle drew and pepsi max commercial represent? - ✔✔aspirational
groups
✔✔pay, location, parking, and hours are part of the? - ✔✔employee marketing mix
✔✔involvement of a service providers emotions in delivering the product is called ____ -
✔✔emotional labor
✔✔marketing by a service firm: - ✔✔internal marketing
✔✔in a service oriented culture: - ✔✔customers are at the top of the organizational
chart
✔✔an advantage of a strong culture prepares us to handle: - ✔✔nonroutine
transactions
✔✔the buyer decision process begins with: - ✔✔need recognition
✔✔ Consumer Markets and Customer Buying Behavior - ✔✔everyone lives in their own
perception/reality
✔✔What is marketing stimuli? - ✔✔product, price, place, promotion
✔✔what are the other stimuli? - ✔✔economic, technological, political, cultural
✔✔marketing and other stimuli leads to? - ✔✔buyer's black box
✔✔what is the buyer's black box? - ✔✔buyer's characteristics and buyer decision
process
, ✔✔a source of competitive advantage - ✔✔black box is locked, we dont know whats
going on, but we know what is presented to the black box and we know the outcome
✔✔buyer's black box leads to? - ✔✔buyer's responses
✔✔what are buyer's responses - ✔✔product choice, brand choice, dealer choice,
purchase timing, purchase amount
✔✔what are characteristics that affect consumer behavior - ✔✔cultural, social,
personal, psychological, buyer
✔✔how do the characteristics affecting consumer behavior exist? - ✔✔in a hierarchy,
like russian dolls (cultural is broadest level, reference groups are organizations)
✔✔what are the cultural factors? - ✔✔culture, subculture, and social class
✔✔what is culture? - ✔✔the basic values, perceptions, wants, and behaviors that a
person learns from society
✔✔culture - ✔✔culture affects consumption, it is the most basic determinant of our
wants and needs
✔✔what is fundamental to our behavior that we dont even think about? -
✔✔subconscious instruction manual (determines what we do as humans)
✔✔what determines what is normal and what is weird? - ✔✔culture (lots of implications)
✔✔what are sub cultures? - ✔✔groups of people with shared value systems based on
common life experiences and situations
✔✔what are the largest ethnic subcultures in the US - ✔✔hispanic, african american,
asian american
✔✔what is social class? - ✔✔ordered social divisions whose members share similar
values, interests, etc
✔✔how many social classes are in the US? - ✔✔7 - upper uppers to lower lowers
✔✔what determines social class - ✔✔wealth, income, education, lifestyle
✔✔what are not the same across culture - ✔✔social class
✔✔what are the social factors? - ✔✔reference groups, family, and roles and status
