HFT4502 UPDATED CORE EXAM MANUAL QUESTIONS AND
SOLUTIONS GUARANTEE A+
✔✔In a service-oriented organizational culture, ______ are at the top of the
organizational chart. - ✔✔Customers
✔✔Marketing by a service firm to effectively train and motivate its customer-contact
employees and all the supporting service people to work as a team to provide customer
satisfaction is called? - ✔✔Internal Marketing
✔✔The involvement of a service providers emotions in delivering the product is called: -
✔✔Emotional Labor
✔✔Pay, location, parking, and hours are part of the __________ marketing mix. -
✔✔Employee
✔✔How many points are available in this class? - ✔✔750
✔✔In terms of reference groups, a student hospitality club (for a member) would be
considered a: - ✔✔Primary Membership Group
✔✔Which of the following personal consumption factors most determined where a
particular market eats lunch? - ✔✔Occupation
✔✔Which of the following ideas is best illustrated by the TripTurner website? - ✔✔The
buyer decision process
✔✔The primary difference between demographic and psychographic variables is that
the demographic variables are much easier to accurately measure. - ✔✔True
✔✔The three stages of target marketing are market segmentation, market targeting
and: - ✔✔Market Positioning
✔✔Which of the following numbers signifies death in East Asian cultures? - ✔✔4
✔✔How many F's are in the following statement: Finished Files are the result of years of
scientific study combined with the experience of many years. - ✔✔6
✔✔Nielsen Claritas can best be described as a: - ✔✔Market Research Firm
✔✔Dividing a market into groups based on consumers use of or response to a product
is called - ✔✔behavioral segmentation
SOLUTIONS GUARANTEE A+
✔✔In a service-oriented organizational culture, ______ are at the top of the
organizational chart. - ✔✔Customers
✔✔Marketing by a service firm to effectively train and motivate its customer-contact
employees and all the supporting service people to work as a team to provide customer
satisfaction is called? - ✔✔Internal Marketing
✔✔The involvement of a service providers emotions in delivering the product is called: -
✔✔Emotional Labor
✔✔Pay, location, parking, and hours are part of the __________ marketing mix. -
✔✔Employee
✔✔How many points are available in this class? - ✔✔750
✔✔In terms of reference groups, a student hospitality club (for a member) would be
considered a: - ✔✔Primary Membership Group
✔✔Which of the following personal consumption factors most determined where a
particular market eats lunch? - ✔✔Occupation
✔✔Which of the following ideas is best illustrated by the TripTurner website? - ✔✔The
buyer decision process
✔✔The primary difference between demographic and psychographic variables is that
the demographic variables are much easier to accurately measure. - ✔✔True
✔✔The three stages of target marketing are market segmentation, market targeting
and: - ✔✔Market Positioning
✔✔Which of the following numbers signifies death in East Asian cultures? - ✔✔4
✔✔How many F's are in the following statement: Finished Files are the result of years of
scientific study combined with the experience of many years. - ✔✔6
✔✔Nielsen Claritas can best be described as a: - ✔✔Market Research Firm
✔✔Dividing a market into groups based on consumers use of or response to a product
is called - ✔✔behavioral segmentation
