media effects - Answers a change in an outcome within a person or social entity that is due to mass
media influence following exposure to a mass media message or series of messages
cognition effect - Answers violent video game play related to violent thoughts
attitude effect - Answers West Wing exposure predicts attitudes toward president
beliefs effect - Answers viewing romcoms predicts unrealistic beliefs about marriage
affects effect - Answers people watch happy media to sustain happy mood
physiology effect - Answers violent video games relates to our physiological desensitization
behavior effect - Answers television exposure predicts disordered eating
differential susceptibility - Answers authors argue that media use and media effects depend on
certain susceptibility variables that we all have
dispositional variables example - Answers personality and gender
developmental levels example - Answers young children don't have the cognitive ability to process
other content such as adult content
social context example - Answers watching media alone can have different effects than watching
media around other people
aggressor effect - Answers become more aggressive through cognitions or behaviors
fear of victimization effect - Answers individual becomes more afraid that something bad will happen
to them; think the world is scary
desensitization - Answers individual does not respond as powerfully to violence or gore
prosocial effects - Answers voluntary acts that are for the benefit of others
conceptual congruence - Answers the two concepts go together
perceptual congruence - Answers the two concepts look similar
gender - Answers socially constructed system of symbols that is a product of culture and has little to
do with biology
sex - Answers genetically and biologically determined, individual characteristic, definition of being a
man or a woman
gender identity - Answers self perception as man or woman, at the individual level, the extent that
people view themselves as masculine or feminine
trait - Answers stable characteristic that doesn't change
gender-based language use - Answers communicate in ways related to gender identity; when gender
is triggered, one is likely to use language according to gender norms and expectations
assertiveness - Answers characterized by power, independence, dominance, interruptions,
disagreeing, and criticizing; primarily associated with masculinity
affiliation - Answers characterized by connecting to others, rapport, intimacy, compliments, support,
praise; primarily associated with women and femininity
glass ceiling effect - Answers men usually make more money and are more likely to be promoted than
women
entertainment - Answers positive, engaging or involving, response; anyTHING that causes enjoyment
entertainment media - Answers media primarily intended or used for entertainment
entertainment and the self - Answers multiple selves, limited self vs. seeking freedom, frustration and
moving beyond from the self; sort of accident of evolution
entertainment and evolution - Answers useful traits such as cognitive capacity and symbolic reasoning
and communication ability
reality shows - Answers watched for learning and curiousity
fictional shows - Answers not really about learning and curiosity
transportation involvement - Answers cognitive, emotional, and imagery involvement in a narrative
parasocial involvement - Answers care about characters the way you care about real people
willing suspension of disbelief - Answers fundamental for enjoyment of fiction, choose not to dismiss
the unreal
successful persuation - Answers successful influence, goal, freedom of choice, requires
communication, change in mental state
persuation - Answers successful, intentional effort to influence another person's mental state through
communication in a circumstance in which the target person has some measure of freedom
shaping behavioral response - Answers referred to socialization