Marketing - TB 11 Complete Exam Questions and Correct Answers (Verified Answers)
A new start-up recently finished prototyping their virtual reality glasses, and they are now
available at select retailers across the country. What stage of the product life cycle are these
glasses in?
A.
growth
B.
commercialization
C.
launch
D.
introduction D
Lack of profit in the introductory stage of the product life cycle is very often the result of:
A.
insufficient allocation of resources to the marketing mix.
B.
poor selection of distribution channels.
C.
,high taxes.
D.
large investment costs in product development. D
A new cleaning company offers a free trial to all consumers who are willing to try their new
counter-top cleaning solution. If customers do not like the product, they will get their purchase
price refunded. This marketing activity is likely found in which stage of the product life cycle?
A.
introduction
B.
growth
C.
maturity
D.
decline A
A few years ago Who Wants to Be a Millionaire premiered as the first nighttime game show in a
couple of decades. The marketing for the show was intent on making television viewers aware
of its existence and excited enough about the show that we would watch the first episode.
Which of the following statements about televised game shows is true?
A.
,Who Wants to Be a Millionaire was in the introduction stage of the product life cycle of
televised nighttime game shows when it premiered.
B.
Because television has been around for many years, all programs fall naturally into the maturity
stage.
C.
Televised programs are either in the introduction stage or the growth stage and are
discontinued when they move into the maturity stage.
D.
All televised programming uses a three-stage product life cycle—growth, maturity, and decline.
A
A product in the introduction stage of the product life cycle should have which of the following
marketing objectives?
A.
to gain awareness and stimulate trial
B.
to stress differentiation
C.
to maintain brand loyalty
D.
, to gain as much distribution as possible A
One of the newest types of television shows is the category called reality shows. According to
the product life cycle, what was the objective of the marketers of these reality shows when
they were in the introduction stage of the product life cycle?
A.
to gain awareness and stimulate trial
B.
to stress differentiation
C.
to maintain brand loyalty
D.
to gain as much distribution as possible A
Gillette spent $35 million in advertising to introduce the Sensor razor to consumers. The main
reason such expenditures are often made is to stimulate or increase desire for the product
class, rather than for a specific brand, when there are no competitors with the same product, is
because of:
A.
additional marketing research that is needed
B.
A new start-up recently finished prototyping their virtual reality glasses, and they are now
available at select retailers across the country. What stage of the product life cycle are these
glasses in?
A.
growth
B.
commercialization
C.
launch
D.
introduction D
Lack of profit in the introductory stage of the product life cycle is very often the result of:
A.
insufficient allocation of resources to the marketing mix.
B.
poor selection of distribution channels.
C.
,high taxes.
D.
large investment costs in product development. D
A new cleaning company offers a free trial to all consumers who are willing to try their new
counter-top cleaning solution. If customers do not like the product, they will get their purchase
price refunded. This marketing activity is likely found in which stage of the product life cycle?
A.
introduction
B.
growth
C.
maturity
D.
decline A
A few years ago Who Wants to Be a Millionaire premiered as the first nighttime game show in a
couple of decades. The marketing for the show was intent on making television viewers aware
of its existence and excited enough about the show that we would watch the first episode.
Which of the following statements about televised game shows is true?
A.
,Who Wants to Be a Millionaire was in the introduction stage of the product life cycle of
televised nighttime game shows when it premiered.
B.
Because television has been around for many years, all programs fall naturally into the maturity
stage.
C.
Televised programs are either in the introduction stage or the growth stage and are
discontinued when they move into the maturity stage.
D.
All televised programming uses a three-stage product life cycle—growth, maturity, and decline.
A
A product in the introduction stage of the product life cycle should have which of the following
marketing objectives?
A.
to gain awareness and stimulate trial
B.
to stress differentiation
C.
to maintain brand loyalty
D.
, to gain as much distribution as possible A
One of the newest types of television shows is the category called reality shows. According to
the product life cycle, what was the objective of the marketers of these reality shows when
they were in the introduction stage of the product life cycle?
A.
to gain awareness and stimulate trial
B.
to stress differentiation
C.
to maintain brand loyalty
D.
to gain as much distribution as possible A
Gillette spent $35 million in advertising to introduce the Sensor razor to consumers. The main
reason such expenditures are often made is to stimulate or increase desire for the product
class, rather than for a specific brand, when there are no competitors with the same product, is
because of:
A.
additional marketing research that is needed
B.
