S O C I A L I N F L U E N C E
NOTES BY NAVYA (YT: GOALDIGGER)
Specificiation
real
Conformity: form of social influence - person changes behaviour, attitudes or beliefs (BAB) so they’re in line w majority - pressure can be imagined
1 INTERNALISATION
adjust B, A or B publically & privately in line w maj
1
Types of Conformity 2 IDENTIFICATION
accepts social influence bc wants to be associated w
examines own B, A or B based on what others are role model/social group
saying & decides majority is correct 3 COMPLIANCE by adopting model/group BAB to feel connected
deeper than compliance, more permanent adjust BAB so in line w majority
no change prev behaviour, only lasts w group
superficial and temporary
A01
A01
1.Normative Social Influence 2 Explanations for Conformity 2. Informational Social Influence
fundamental need to be right & have an accurate
fundamental need for social approval & acceptance perception of reality
avoid behaviour for fear of ridicule/rejection if not possible, rely on others opinions to fact
lead to copy behaviour to ‘fit in’ check
studies show - people like those who are similar to them likely to happen if
likely to lead to 3 COMPLIANCE a) situation ambiguous (correct answer not clear)
b) others are experts
AO3
likely to lead to 1 INTERNALISATION
+ Asch - 3 test lines, group of confederates, genuine mistake:
1% chance of genuine mistake, but 37% wrong: – 3rd explanation - ingratiational S.I., motivated by need to impress/gain favour, not
due to normative social influence, claimed they knew after fear of rejection (McLeod, 2007)
+ Jenness - beans in jar, roughly same value, informative – locus of control - dispositional factor
Findings
social influence
AO1 3
Variables affecting Conformity 1% only chance of genuine
mistake
Asch Procedure (Findings next) 33% incorrect answer
naïve participants w 75% participants conformed in
confederates Group Size Unanimity
standard line & test lines one confederate - 3% unanimity , conformity ↑ ↑
at least 1 of 18 trials
5% conformed on every trial,
responses 1 at a time out (conformity rates) Task Difficulty one other went against,
loud 2 - 13% more similar length lines conformity ↓
25% not any
confederates 12/18 trials 3 - 32% conformity one↑confed 33% to 5% → interview later - trust own,
avoid disapproval (normative)
wrong hard to resist more informational S.I. conformity
naïve participants were little change when more uncertain, look to even when 1 wrong, 33% to
last/second to last 4+ confederates others for confirmation 9%
AO3
- temporal valid, 80 yrs ago, more conformist then? post-war attitudes - people - gender biased - male only. culturally biased - white American Men
work together? + however, has been repeated w diff samples
- No mundane realism (doesn’t reflect IRL), no eco validity (can’t be generalised) - volunteer sample - no population validity
NOTES BY NAVYA (YT: GOALDIGGER)
Specificiation
real
Conformity: form of social influence - person changes behaviour, attitudes or beliefs (BAB) so they’re in line w majority - pressure can be imagined
1 INTERNALISATION
adjust B, A or B publically & privately in line w maj
1
Types of Conformity 2 IDENTIFICATION
accepts social influence bc wants to be associated w
examines own B, A or B based on what others are role model/social group
saying & decides majority is correct 3 COMPLIANCE by adopting model/group BAB to feel connected
deeper than compliance, more permanent adjust BAB so in line w majority
no change prev behaviour, only lasts w group
superficial and temporary
A01
A01
1.Normative Social Influence 2 Explanations for Conformity 2. Informational Social Influence
fundamental need to be right & have an accurate
fundamental need for social approval & acceptance perception of reality
avoid behaviour for fear of ridicule/rejection if not possible, rely on others opinions to fact
lead to copy behaviour to ‘fit in’ check
studies show - people like those who are similar to them likely to happen if
likely to lead to 3 COMPLIANCE a) situation ambiguous (correct answer not clear)
b) others are experts
AO3
likely to lead to 1 INTERNALISATION
+ Asch - 3 test lines, group of confederates, genuine mistake:
1% chance of genuine mistake, but 37% wrong: – 3rd explanation - ingratiational S.I., motivated by need to impress/gain favour, not
due to normative social influence, claimed they knew after fear of rejection (McLeod, 2007)
+ Jenness - beans in jar, roughly same value, informative – locus of control - dispositional factor
Findings
social influence
AO1 3
Variables affecting Conformity 1% only chance of genuine
mistake
Asch Procedure (Findings next) 33% incorrect answer
naïve participants w 75% participants conformed in
confederates Group Size Unanimity
standard line & test lines one confederate - 3% unanimity , conformity ↑ ↑
at least 1 of 18 trials
5% conformed on every trial,
responses 1 at a time out (conformity rates) Task Difficulty one other went against,
loud 2 - 13% more similar length lines conformity ↓
25% not any
confederates 12/18 trials 3 - 32% conformity one↑confed 33% to 5% → interview later - trust own,
avoid disapproval (normative)
wrong hard to resist more informational S.I. conformity
naïve participants were little change when more uncertain, look to even when 1 wrong, 33% to
last/second to last 4+ confederates others for confirmation 9%
AO3
- temporal valid, 80 yrs ago, more conformist then? post-war attitudes - people - gender biased - male only. culturally biased - white American Men
work together? + however, has been repeated w diff samples
- No mundane realism (doesn’t reflect IRL), no eco validity (can’t be generalised) - volunteer sample - no population validity
