AMD 245 EXAM 1 STUDY GUIDE | 2026 | WITH FULL
SOLUTIONS
Aesthetic Experience - Answers -The sensitive selection or appreciation of formal,
expressive, or symbolic qualities of the product or environment, providing non
instrumental benefits that result in pleasure or satisfaction.
AE can result from:
• Selection of the product's design qualities
• Designer selecting styles, colors, fabrics, embellishments
• Costumer putting together ensemble
• Mass Customization
Sensitive selection / Appreciation - Answers -Aesthetic Experience can also be derived
from appreciation of what has been created
• Must be aware of the aesthetic qualities
• Aesthetic qualities do not mandate an automatic aesthetic experience
• Aesthetic sensitivity may require training or practice
Formal qualities - Answers -the perceivable features of the structural composition of the
object or environment
o Experienced through the 5 senses
o Color, line, shape, light, space, texture.....sound, taste, smell
o Balance, rhythm, proportion, emphasis
Expressive qualities - Answers -represent emotions of the creator and evoke emotion in
the appreciator (customer)
• Qualities that express or evoke emotion
• Expressiveness is inherent in the form
o Due to the physical effect formal qualities have on the body
• Intensity of color
• Op art pattern
• Faster tempo in music
o Due to underlying similarities of human experiences
• The color yellow is experienced as warm due to the feeling of warmth from the sun
• Expressiveness from learned responses
o Due to associations shared by group
• Colors, shapes. Lines of national flag = feeling patriotic
o Expressiveness may vary by group
Symbolic qualities - Answers -Result in meaning or content, communicating an idea
o Symbols are things that stand for, or represent, something else
Pleasure / Satisfaction - Answers -Pleasure or satisfaction
, • Both involve gratification or fulfillment of desires
• However, pleasure suggests a positive feeling, which may not accurately describe the
state of emotional satisfaction
Non-aesthetic reasons for making a purchase - Answers -Rewarding and pleasurable
in itself and done for its own sake
o EX) Watching blazing colors of the sky at sunset
• Different from qualities that are instrumental in attaining external benefits or goals
o EX) safety, time saving, social, economical gains
o EX) watching sky to determine weather
o Consider non-aesthetics
Consumers - Answers -focus on the product when shopping (store, tv, online, catalog)
• Looking for what's new or specific aesthetic qualities
-Consumer satisfaction is tied to products aesthetic qualities
-Consumers may not seek out specific aesthetic qualities for AE and satisfaction
• Impulse buying - no preconceived notion of purchasing the product
• Pleasure from novelty on newness when browsing
Mass Customization - Answers -Costumer contributes to development of the product
design by selecting from limited options (style details, colors, fabrics) that are combined
to make something unique to the individual
Customer-made movement - Answers -Input from:
• Online communication and order placements
• Also from contests and games
-Costumers may be awarded products, cash, or small, portion of the profits for new
products that result from their input
EX) threadless.com
products - Answers -material goods with physical properties that can be repeatedly
experienced during appreciation
Aesthetic aspects of the product:
• Are of primary importance in selection and purchase
• Affect perceived quality and customer satisfaction with the product
environment - Answers -the multi sensory setting that surrounds that product and the
body
• Has social as well as formal, expressive, and symbolic qualities
Aesthetic aspects of the shopping environment influence:
• Willingness to buy product
• Perceived price of product
• Amount of willingness to pay that price for product
SOLUTIONS
Aesthetic Experience - Answers -The sensitive selection or appreciation of formal,
expressive, or symbolic qualities of the product or environment, providing non
instrumental benefits that result in pleasure or satisfaction.
AE can result from:
• Selection of the product's design qualities
• Designer selecting styles, colors, fabrics, embellishments
• Costumer putting together ensemble
• Mass Customization
Sensitive selection / Appreciation - Answers -Aesthetic Experience can also be derived
from appreciation of what has been created
• Must be aware of the aesthetic qualities
• Aesthetic qualities do not mandate an automatic aesthetic experience
• Aesthetic sensitivity may require training or practice
Formal qualities - Answers -the perceivable features of the structural composition of the
object or environment
o Experienced through the 5 senses
o Color, line, shape, light, space, texture.....sound, taste, smell
o Balance, rhythm, proportion, emphasis
Expressive qualities - Answers -represent emotions of the creator and evoke emotion in
the appreciator (customer)
• Qualities that express or evoke emotion
• Expressiveness is inherent in the form
o Due to the physical effect formal qualities have on the body
• Intensity of color
• Op art pattern
• Faster tempo in music
o Due to underlying similarities of human experiences
• The color yellow is experienced as warm due to the feeling of warmth from the sun
• Expressiveness from learned responses
o Due to associations shared by group
• Colors, shapes. Lines of national flag = feeling patriotic
o Expressiveness may vary by group
Symbolic qualities - Answers -Result in meaning or content, communicating an idea
o Symbols are things that stand for, or represent, something else
Pleasure / Satisfaction - Answers -Pleasure or satisfaction
, • Both involve gratification or fulfillment of desires
• However, pleasure suggests a positive feeling, which may not accurately describe the
state of emotional satisfaction
Non-aesthetic reasons for making a purchase - Answers -Rewarding and pleasurable
in itself and done for its own sake
o EX) Watching blazing colors of the sky at sunset
• Different from qualities that are instrumental in attaining external benefits or goals
o EX) safety, time saving, social, economical gains
o EX) watching sky to determine weather
o Consider non-aesthetics
Consumers - Answers -focus on the product when shopping (store, tv, online, catalog)
• Looking for what's new or specific aesthetic qualities
-Consumer satisfaction is tied to products aesthetic qualities
-Consumers may not seek out specific aesthetic qualities for AE and satisfaction
• Impulse buying - no preconceived notion of purchasing the product
• Pleasure from novelty on newness when browsing
Mass Customization - Answers -Costumer contributes to development of the product
design by selecting from limited options (style details, colors, fabrics) that are combined
to make something unique to the individual
Customer-made movement - Answers -Input from:
• Online communication and order placements
• Also from contests and games
-Costumers may be awarded products, cash, or small, portion of the profits for new
products that result from their input
EX) threadless.com
products - Answers -material goods with physical properties that can be repeatedly
experienced during appreciation
Aesthetic aspects of the product:
• Are of primary importance in selection and purchase
• Affect perceived quality and customer satisfaction with the product
environment - Answers -the multi sensory setting that surrounds that product and the
body
• Has social as well as formal, expressive, and symbolic qualities
Aesthetic aspects of the shopping environment influence:
• Willingness to buy product
• Perceived price of product
• Amount of willingness to pay that price for product
