AMD 245 EXAM 1 QUESTIONS | 2026 | WITH FULL
SOLUTIONS
Aesthetic Experience - Answers -sensitive selection or appreciation of formal,
expressive, symbolic qualities of products, or environment providing non-instrumental
benefits that result in pleasure or satisfaction
sensitive selection - Answers -selection of product design qualities
-designer selecting fabrics, colors, etc.
-consumer putting together an ensemble
-mass customization
--create your own shoes like converse, timberlands, etc.
formal qualities - Answers -refers to sensory features of structural composition of
products or environments
ex of formal qualities for environment - Answers -tempo of music, smell, lighting, etc.
formal qualities for apparel - Answers -color, texture, shape, etc.
expressive qualities - Answers -reflect the emotions of the creator and evoke emotion
in the appreciator
helps create an emotional connection between consumers and brands
symbolic qualities - Answers -symbols that stand for something or represents
something
-- logos
developers - Answers -creation of aesthetic product, from initiating, contributing, and
presenting ideas through perfecting design, and ending with completion of production
gatekeepers - Answers -influence which existing products reach consumer based on
criteria such as fashionability, salability, and or quality
promoters - Answers -emphasize and enhance an aesthetic product value through
verbal communication an for design of sensory qualities of the environment
branding - Answers -name, sign, symbol, design, and experience, that tells a story
about goods/services/sellers which helps differentiate their offerings from others
, brand awareness - Answers -(is an easy identification of a brand by the consumer due
to its name, logo, prototypical image, design, experience) consumers willingness to pay
more because of brands distinctive qualities
brand attitude - Answers -consumers overall positive or negative emotional evaluation
of brand associations
brand personality - Answers -part of the symbolic qualities if brand image
brand image - Answers -is the sums of the consumers mental thoughts or perceptions
of a product, service, experience, or organization
brand identity - Answers -is built from a strategic vision to differentiate brand based on:
-benefits of product
-emotions or feelings about product
-lifestyle of consumer
-company image
products attractiveness and popularity
-functions of personality of product
brand equity - Answers -overall market strength of brand
(PAD) Pleasure - Answers -a positive effect or evaluation of a feeling or emotion
(PAD) Arousal - Answers -a feeling of or physical state, anywhere from relaxed sleep to
frantic excitement
(PAD) Dominance - Answers -retail environment may be overwhelming making a
customer feel less dominant
5Ps - Answers -product, property, product presentation, promotional activities, and
people
figurative brand representatives - Answers -mannequins, virtual models, prototypical
images, (Gyco Lizard)
real brand representative - Answers -celebrities who endorse products, sales staff,
commercial actors, etc.
Lovemark - Answers -when a person has an emotional connection and loyalty beyond
reason with a brand
product placement - Answers -when companies pay to make their products apart of a
show or movie
perceived value - Answers -is benefits derived derived by the consumer from the 5Ps
SOLUTIONS
Aesthetic Experience - Answers -sensitive selection or appreciation of formal,
expressive, symbolic qualities of products, or environment providing non-instrumental
benefits that result in pleasure or satisfaction
sensitive selection - Answers -selection of product design qualities
-designer selecting fabrics, colors, etc.
-consumer putting together an ensemble
-mass customization
--create your own shoes like converse, timberlands, etc.
formal qualities - Answers -refers to sensory features of structural composition of
products or environments
ex of formal qualities for environment - Answers -tempo of music, smell, lighting, etc.
formal qualities for apparel - Answers -color, texture, shape, etc.
expressive qualities - Answers -reflect the emotions of the creator and evoke emotion
in the appreciator
helps create an emotional connection between consumers and brands
symbolic qualities - Answers -symbols that stand for something or represents
something
-- logos
developers - Answers -creation of aesthetic product, from initiating, contributing, and
presenting ideas through perfecting design, and ending with completion of production
gatekeepers - Answers -influence which existing products reach consumer based on
criteria such as fashionability, salability, and or quality
promoters - Answers -emphasize and enhance an aesthetic product value through
verbal communication an for design of sensory qualities of the environment
branding - Answers -name, sign, symbol, design, and experience, that tells a story
about goods/services/sellers which helps differentiate their offerings from others
, brand awareness - Answers -(is an easy identification of a brand by the consumer due
to its name, logo, prototypical image, design, experience) consumers willingness to pay
more because of brands distinctive qualities
brand attitude - Answers -consumers overall positive or negative emotional evaluation
of brand associations
brand personality - Answers -part of the symbolic qualities if brand image
brand image - Answers -is the sums of the consumers mental thoughts or perceptions
of a product, service, experience, or organization
brand identity - Answers -is built from a strategic vision to differentiate brand based on:
-benefits of product
-emotions or feelings about product
-lifestyle of consumer
-company image
products attractiveness and popularity
-functions of personality of product
brand equity - Answers -overall market strength of brand
(PAD) Pleasure - Answers -a positive effect or evaluation of a feeling or emotion
(PAD) Arousal - Answers -a feeling of or physical state, anywhere from relaxed sleep to
frantic excitement
(PAD) Dominance - Answers -retail environment may be overwhelming making a
customer feel less dominant
5Ps - Answers -product, property, product presentation, promotional activities, and
people
figurative brand representatives - Answers -mannequins, virtual models, prototypical
images, (Gyco Lizard)
real brand representative - Answers -celebrities who endorse products, sales staff,
commercial actors, etc.
Lovemark - Answers -when a person has an emotional connection and loyalty beyond
reason with a brand
product placement - Answers -when companies pay to make their products apart of a
show or movie
perceived value - Answers -is benefits derived derived by the consumer from the 5Ps
