WGU D174| OA| OBJECTIVE ASSESSMENT| TEST QUESTIONS AND ANSWERS| GRADED A

WGU D174| OA |OBJECTIVE ASSESSMENT| TEST
QUESTIONS AND ANSWERS




Correct 35

Incorrect 00

, Value Information

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2 of 35

Term



Which promotional mix element is referred to as interactive
marketing?



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Direct mail marketing Public relations and media outreach




Digital and social media
Print and broadcast advertising
marketing


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3 of 35

Term



Which term is used for exceeding customer expectations?



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Knowledge discovery Stability

, Customer delight Price skimming


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4 of 35

Term



Which of the following serves as the core driver for business
strategy?



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Customer acquisition, retention, and
Retailer
profitability




Disintermediation Big M


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5 of 35

Term



What are the five primary activities of Porter's value chain?



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